B&Q Builds New Revenue Channel with B2B eGift Card Program Powered by CashStar

  B&Q Builds New Revenue Channel with B2B eGift Card Program Powered by

   UK’s Largest Home Improvement and Garden Center Drives Incremental Sales
                        through CashStar’s B2B Program

Business Wire

PORTLAND, Maine -- October 28, 2013

CashStar, the digital gifting company preferred by the world’s leading brands,
today announced that B&Q, the largest home improvement and garden center
retailer in the UK and Europe, will empower its B2B customers to order bulk
quantities of personalized eGift Cards through the CashStar platform.

B&Q is the third largest home improvement and garden center retailer in the
world, with more than 360 stores in the UK and Ireland, and 60 international
locations. B&Q began its partnership with CashStar in 2012, selling eGift
cards directly to consumers. The program generated 100 percent incremental
sales with customers purchasing and sending multiple gifts a day during the
holiday season. Based on this overwhelming success, B&Q is expanding its
partnership with CashStar to extend its eGift card program to its B2B

“Our CashStar-powered eGift program is a major revenue generator and
competitive differentiator for B&Q, especially during the busy holiday season,
so adding the B2B platform was an easy decision,” explained Stuart Lawrence,
Business Services Manager, B&Q. “We are excited to enable our partners to
build on existing customer relationships and create new ones with personalized
eGift cards. Our partners will now get to experience the ease of delivery and
ROI benefits that we have seen over the past year.”

Key benefits of B&Q’s CashStar B2B program include:

  *A convenient Web interface that makes the ordering process simple, quick
    and secure for B&Q partners;
  *The ability for partners to enter recipient information one at a time,
    upload a spreadsheet of addresses, or simply order quantities of eGift
    cards of specific denominations;
  *Making B&Q eGift Cards available to third-party distribution channels via
    the CashStar API; and
  *B&Q retains complete control over all financial transactions and customer

“B&Q is a pioneer in the home improvement industry, so we are happy to see
that they are expanding their partnership with CashStar to the B2B platform,”
said Ben Kaplan, CEO of CashStar. “As we enter the key holiday season we look
forward to delivering a seamless experience for the retailer’s partners so
they too can open up new revenue channels, deepen customer relationships and
build new ones through digital gifting.”

Since expanding into the UK last year, CashStar has become the largest
operator of consumer eGifting programs for retailers outside of North America.
In addition to its digital gifting platform, CashStar provides each brand with
its fraud management system, comprehensive reporting, and personal customer

About CashStar

CashStar is the leading provider of omnichannel digital gifting solutions for
the world’s top brands. The CashStar platform enables retailers and
restaurants to maximize sales, eliminate fraud risk, increase customer
engagement, and drive adoption of mobile payments. More than 300 leading
companies rely on CashStar to power the most innovative and advanced prepaid
and digital gifting programs, including Best Buy, Brookstone, Coach, Crate &
Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC,
Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and
Williams-Sonoma. To learn more, please visitwww.cashstar.com, follow
@CashStar_Inc, or e-mailinfo@cashstar.com.


fama PR
Kate Thermansen, 617-986-5006
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