Nativo Names Oded Cohen SVP of Engineering

  Nativo Names Oded Cohen SVP of Engineering

Longtime Engineering Vice President at DG, Inc. Joins Leading Native
AdvertisingTechnology Company

Business Wire

LOS ANGELES -- October 28, 2013

Nativo, which provides native advertising technology and services to leading
brands and publishers online, announced today the selection of former DG VP of
Engineering Oded Cohen as the company’s first SVP of engineering.

Cohen most recently was VP of engineering for Digital Generation, Inc.,
commonly referred to as DG (NASDAQ: DGIT) where he managed a staff of 70
across multiple locations including the U.S., India, and Israel. DG is the
world’s largest independent cross-platform (online, mobile and TV)
advertisement management and distribution platform that connects more than
12,000 global advertisers and 5,000 agencies with their targeted audiences.
Cohen had come to DG when the company acquired MediaMind in 2011. Cohen joins
Nativo to help further develop the technology behind the leading native ad
platform. He will be in charge of all engineering aspects at Nativo.

“Globally speaking, MediaMind may be second only to Google when it comes to
delivering ads into digital environments, and Oded has been at the forefront
of their growth throughout,” said Justin Choi, Nativo CEO. “We’re impressed
with what Oded has done so far and look forward to him joining our team and
taking our technology further.”

Before DG, Cohen was a director of R&D at MediaMind Technologies, Inc., where
he managed 35 software professionals. Years before the buzz around Israeli
tech created by recent acquisitions — Facebook acquired Onavo, IBM purchased
Trusteer, and Google bought Waze — MediaMind was an Israeli-started company
that went public (NASDAQ:MDMD) and became one of the biggest online ad
technology success stories. At MediaMind, Cohen was responsible for the entire
backend ad-serving platform, including servers spanning across multiple data
centers around the globe. Those ad-serving servers handled billions of
transactions a day while receiving tens of millions of data updates daily.
Cohen was active in the early days as a coder, then staffed and ran a global
team. He helped build MediaMind from a small start-up into the world's
second-largest ad-serving company.

“I’m very much looking forward to helping Nativo change the world of online
advertising. Nativo is the right size and right match for my experience, and
most importantly the right opportunity,” said Cohen. “I am looking forward to
continuing to advance the platform and take it to the next level.”

About Nativo

The Nativo platform (www.nativo.net) is an end-to-end native advertising
technology solution for publishers enabling them to easily activate, deploy
and manage native ad placements across all of their media properties. For
marketers, the Nativo platform enables the distribution of branded content
cross-publication and cross-device with scale, control, and relevancy. Nativo
provides the widest reach, greatest automation, and deepest insights of any
native ad solution. Already leveraged by top agencies and over a thousand
publications, Nativo has established itself as the leading technology platform
enabling the next generation of digital advertising.

Contact:

Nativo
Diane Anderson, 415-254-9086
danderson@witstrategy.com
 
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