Twenty-Two Historically Black Colleges And Universities To Receive Toyota Hybrid Vehicles

  Twenty-Two Historically Black Colleges And Universities To Receive Toyota
                               Hybrid Vehicles

2013-14 Toyota Green Initiative Tour Helps Select CIAA and SWAC Schools
Improve Campus Environment

PR Newswire

TORRANCE, Calif., Oct. 28, 2013

TORRANCE, Calif., Oct. 28, 2013 /PRNewswire/ -- Twenty-two select Central
Intercollegiate Athletic Association (CIAA) and Southwestern Athletic
Conference (SWAC) schools will continue their commitment to sustainability
with a one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle.
Each school will receive a vehicle in conjunction with the 2013-14 Toyota
Green Initiative (TGI) tour, an environmental stewardship program designed to
empower the African American community. The tour travels to participating
HBCUs (Historically Black Colleges and Universities) each fall to educate
students and alumni on the benefits of adopting a sustainable lifestyle.



"As the Toyota Green Initiative begins its fourth year, we wanted to provide
historically black institutions with a product that would help improve campus
environment and promote sustainability," said Jim Colon, Vice President of
Toyota Product Communications for Toyota Motor Sales, U.S.A., Inc. "With low
emissions and improved fuel economy, we are proud to provide these HBCUs with
one of the Prius family of vehicles for the 2013-2014 school year."

The twenty-two hybrid vehicles will be used by school staff for campus-related
administrative and facilities use and will be delivered to each institution in
early 2014.

This year's TGI Tour will travel to a total of 27 HBCU campuses with a
fully-immersive experience to engage students in the environmental space. The
program will travel to a number of HBCU campuses with on-site displays and
activities, including the Green Gallery, a display that features environmental
tips and facts and chronicles green history within the African American
community; the Power Hour competition, where students can generate power on
stationary bikes for prizes; Prius and Highlander Hybrid display vehicles; and
charging stations for personal electronics such as cell phones and tablets.

At select tour stops, TGI Green Workshops will be hosted by the TGI Coalition,
a collection of environmental experts who speak on sustainability within the
African American community and relevant ways to go green. Coalition members
include environmental advocates Earthseed, Black and Green author Jamal Ali,
SMB Essentials CEO Lake Louise, actor Lance Gross, actress Tatyana Ali, 2012
TGI Campus Contest winner Corban Bell and 2010 TGI Campus Contest Winner
Stephen Graddick. Panel discussions and sustainability activities such as
creating affordable natural cleaning products with Earthseed or learning about
greener skincare and beauty alternatives with Lake Louise teach students to
take a hands-on approach to improve their environment during the workshops.

At the center of the Toyota Green Initiative is an interactive website,, which provides easy ways to live green and to save
green, eco-conscious articles, videos, campus and community events and
volunteer programs. To learn more about the TGI program and to view the
complete 2013-2014 tour schedule, please visit 

About Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to
building vehicles for the way people live through our Toyota, Lexus and Scion
brands. Over the past 50 years, we've built more than 25 million cars and
trucks in North America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ nearly 40,000 people (more than 37,000 in the
U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars
and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment,
we share the company's extensive know-how garnered from building great cars
and trucks to help community organizations and other nonprofits expand their
ability to do good. (NYSE:TM) For more information about Toyota, visit


Contact: Tracy Anderson, Burrell Communications for Toyota, 312.297.9767,; or Jaymie Robinson, Toyota Motor Sales, U.S.A., Inc.,
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