RealNetworks Acquires Muzicall, A Leading Mobile Carrier Service Provider
SEATTLE, Oct. 28, 2013
SEATTLE, Oct. 28, 2013 /PRNewswire/ --RealNetworks, Inc. (NASDAQ: RNWK) today
announced the acquisition of Muzicall, a leading service provider for mobile
carriers and media companies in Europe, best known for its ringback tone (RBT)
platform and innovative direct-to-consumer marketing approach to the RBT
business. Muzicall has been integrated into RealNetworks' Mobile
Entertainment division, which in partnership with carriers manages 18 million
active global ringback tone subscribers.
By combining Muzicall's technology and integrated customer relationships with
RealNetworks' existing footprint and global reach, RealNetworks' Mobile
Entertainment division will create an innovative platform that strives to make
consumers' calling experiences more enjoyable and productive.
"Muzicall has done a great job of pioneering direct-to-consumer marketing of
RBT in partnership with carriers across Europe," said Max Pellegrini,
President of RealNetworks' Mobile Entertainment division. "We think that
combining Muzicall with our very large RBT global footprint and leading
technology will strengthen our RBT business and accelerate our program to
reinvent and reinvigorate RBT."
"We founded Muzicall in 2004 to change the consumer calling experience," said
Richard Jackson, Muzicall founder and Vice President of Sales. "Muzicall has
been successful in Europe. By joining forces with RealNetworks, we can expand
our horizons globally. The entire Muzicall team is excited about the next
chapter of our growth."
Muzicall currently distributes a portfolio of apps that assist with
productivity and charity fundraising, as well as music and sports ringback
tones, reaching more than 500,000 subscribers across Europe. Notably,
Muzicall's Dead Tone app has been shortlisted for a number of industry-leading
awards since it was released. The company's carrier relationships in Europe
include EE (Orange + T-Mobile UK), Virgin Mobile in the United Kingdom,
Optimus in Portugal, Swisscom and Orange in Switzerland.
For more information on Muzicall, please visit www.muzicall.com.
About RealNetworks, Inc.
RealNetworks creates innovative products and services that make it easy for
people to connect with and enjoy digital media. RealNetworks invented the
streaming media category and continues to connect consumers with their digital
media both directly and through partners, aiming to support every network,
device, media type and social network. Find RealNetworks corporate information
RealNetworks and its respective logos are trademarks, registered trademarks,
or service marks of RealNetworks. Other products and company names mentioned
are the trademarks of their respective owners.
This press release contains forward-looking statements that involve risks and
uncertainties, including statements relating to the acquisition of Muzicall,
and expectations regarding the integration, future growth, and financial
performance of the business. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements. Actual results may differ materially from the
results predicted. Factors that could cause actual results to differ from the
results predicted include technological factors, consumer acceptance, and
competitive factors such as the emergence of new entrants in the market. More
information about potential risk factors that could affect RealNetworks'
business is included in RealNetworks' annual report on Form 10-K for the most
recent year ended December 31, its quarterly reports on Form 10-Q and in other
reports and documents filed by RealNetworks from time to time with the
Securities and Exchange Commission. The company assumes no obligation to
update any forward-looking statements or information, which are in effect as
of their respective dates.
SOURCE RealNetworks, Inc.
Contact: U.S. Media: Sarah McDonough, SHIFT Communications, 415-591-8433,
email@example.com, or U.K. Media: James Gilheany, The Red Consultancy,
020 7025 6463, realnetworks@redconsultancy
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