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Howie Mandel Challenges People To Learn The Fibs And Facts About Atrial Fibrillation And Its Associated Increased Stroke Risk

  Howie Mandel Challenges People To Learn The Fibs And Facts About Atrial
  Fibrillation And Its Associated Increased Stroke Risk

“Fibs or Facts” Educational Program Launches Today to Help Raise Up to $25,000
                       for National Stroke Association

Business Wire

NEW YORK -- October 28, 2013

People who have an irregular heartbeat known as atrial fibrillation (AFib) not
caused by a heart valve problem may not know the facts about the condition.
Emmy®-nominated game show host Howie Mandel didn’t either. That is, until he
was diagnosed with the condition and became one of approximately 5.8 million
people in the United States living with AFib not caused by a heart valve
problem. Howie Mandel soon learned that AFib is the most common abnormal heart
rhythm, and people who have AFib not caused by a heart valve problem are at a
five times greater risk of having a stroke than people who do not have the
condition.

To help raise awareness about AFib and its associated increased risk of
stroke, Mandel has partnered with Bristol-Myers Squibb and Pfizer Inc. to
educate Americans about this condition, and to encourage people with AFib not
caused by a heart valve problem to speak with their physicians about treatment
options that can help reduce the risk of stroke.

“When I was first diagnosed with AFib not caused by a heart valve problem, I
didn’t know what it was or how common it was,” said Mandel. “My diagnosis
motivated me to learn all I could about the condition, and now I’m committed
to helping people test their own knowledge of AFib while raising money for
National Stroke Association by taking the Fibs or Facts quiz at
www.FibsOrFacts.com.”

“Quiz participants can’t lose,” said Mandel. “You’ll come away knowing the
fibs and the facts about AFib and increased stroke risk and you’ll also be
supporting a tremendous organization.” A $1 donation by Bristol-Myers Squibb
and Pfizer will be made to National Stroke Association for each person who
completes the quiz, up to $25,000.

There are two types of AFib: one caused by a heart valve problem, and one that
is not. The majority of AFib is not caused by a heart valve problem. Strokes
due to AFib are more severe and more likely to be fatal than strokes not
associated with AFib.

“Even though patients with AFib not caused by a heart valve problem are at a
five times greater risk for stroke, they may not be aware of this increased
stroke risk” said Dr. Annabelle Volgman of Rush University Medical Center.
“The Fibs or Facts campaign encourages people to learn more about this serious
medical condition and, for those who have AFib not caused by a heart valve
problem, to work with their doctors to discuss treatment options that can help
reduce the risk of stroke.”

About the Fibs or Facts Campaign

Fibs or Facts is an educational campaign from Bristol-Myers Squibb and Pfizer
to help people learn the fibs and facts about AFib not caused by a heart valve
problem and its associated increased risk of stroke.

About Bristol-Myers Squibb

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to
discover, develop and deliver innovative medicines that help patients prevail
over serious diseases. For more information, please visit http://www.bms.com
or follow us on Twitter at http://twitter.com/bmsnews.

Pfizer Inc.: Working together for a healthier world®

At Pfizer, we apply science and our global resources to bring therapies to
people that extend and significantly improve their lives. We strive to set the
standard for quality, safety and value in the discovery, development and
manufacture of health care products. Our global portfolio includes medicines
and vaccines as well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and emerging
markets to advance wellness, prevention, treatments and cures that challenge
the most feared diseases of our time. Consistent with our responsibility as
one of the world's premier innovative biopharmaceutical companies, we
collaborate with health care providers, governments and local communities to
support and expand access to reliable, affordable health care around the
world. For more than 150 years, Pfizer has worked to make a difference for all
who rely on us. To learn more, please visit us at www.pfizer.com.

Emmy® is a registered trademark of the Academy of Television Arts & Sciences
and the National Academy of Television Arts & Sciences.

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Contact:

Pfizer
Jennifer Kokell, 212-733-2596
or
Bristol-Myers Squibb
Christina Trank, 609-252-3418