SUBWAY® Restaurants of Canada to Commit to Fit™ for Walt Disney World® Marathon Weekend

SUBWAY® Restaurants of Canada to Commit to Fit™ for Walt Disney World® 
Marathon Weekend 
SUBWAY® Restaurants' ROAD TO runDisney campaign will live through AOL 
co-production, social media and events 
TORONTO, Oct. 28, 2013 /CNW/ - SUBWAY® Restaurants of Canada has issued the 
next challenge to its Commit to Fit™ Ambassador, Carl Savard: to run in the 
world-renowned Walt Disney World® Marathon presented by Cigna® on January 
12, 2014. Savard's participation in the marathon is the culmination of the 
brand's Road to runDisney campaign, which is launching today. 
"Since becoming our Commit to Fit™ Ambassador in 2011, Carl has been 
increasingly dedicated to his healthier lifestyle and we wanted to give him a 
fresh challenge," said Kathleen Bell, Director of National Marketing, SUBWAY® 
Restaurants in Canada. "At SUBWAY®, we're proud to fuel Canadians' healthy, 
active lifestyle, and our Road to runDisney campaign demonstrates this. We 
also hope to highlight how everyday Canadians, like Carl, can achieve goals 
they may have thought would never be possible." 
SUBWAY® Restaurants' Road to runDisney is an online and events-based campaign 
that focuses on getting Canadians to rally behind Savard, follow his journey 
and cheer him on as he trains for, and races in, the Walt Disney World® 
Marathon, which will feature a sellout field of more than 13,500 registered 
runners. Over the next few months, Savard will be following a rigorous 
training program that includes participating in training runs across Canada, 
and working closely with his personal trainer and dietician to ensure he stays 
on track. 
For Canadians looking to get inspiration to start their own Commit to Fit™ 
journey, SUBWAY® Canada is launching a four-part series on Aol.ca in late 
October that will provide Canadians with access to the advice Carl is 
receiving in preparation for race day. 
"I'm excited about the opportunity to run in the Walt Disney World® Marathon 
and will represent Canada and SUBWAY® restaurants with pride," said Savard. 
"I've been unbelievably fortunate to represent SUBWAY® Restaurants' 
commitment to inspiring Canadians to live healthy, active lifestyles as the 
Commit to Fit™ Ambassador. I get to meet so many Canadians, listen to their 
success stories and be that supportive friend that understands where they are 
and where they're going." 
Additionally, "Carl's #1 Fan Contest" will launch today, along with SUBWAY® 
Restaurants' Road to runDisney campaign, "Carl's #1 Fan Contest" asks 
Canadians to share their words of encouragement for Savard when he 
participates in the marathon. Canadians can head to SUBWAY® Canada's Facebook 
page (Facebook.com/SUBWAYCanada) to enter to win one of six running-inspired 
prize packs. 
More information on Savard's journey and SUBWAY® Restaurants' Commit to 
Fit™ program can be found at www.SUBWAY.ca. 
About SUBWAY® Restaurants 
SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with 
40,000 restaurants in over 100 countries and more than 3,000 restaurants in 
Canada. In 2011, the SUBWAY® chain surpassed McDonald's in the number of 
restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® 
restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For 
more information about the SUBWAY® chain, visit www.SUBWAY.ca. 
SUBWAY® is a registered trademark of Doctor's Associates Inc. 
About runDisney
The Walt Disney Marathon Weekend is one of seven events in the runDisney 
series, which provides runnersunique opportunities to run various distances 
through Disney theme parks. Race participants earn Disney-themed 
medals,experience legendary Disneyentertainment and guest service 
andultimately celebrate their accomplishments with a Disney vacation. The 
original event in the series, the Walt Disney World Marathon Weekend presented 
by Cigna, takes place in January followed by the Disney Princess Half Marathon 
Weekend in February, Expedition Everest Challenge in May, The Twilight Zone 
Tower of Terror 10-Miler in October and the Disney Wine & Dine Half Marathon 
Weekend in November. Disneyland hosts the Tinker Bell Half Marathon Weekend 
in January and the Disneyland Half Marathon in September during Labor Day 
Weekend. More than 163,900 running enthusiasts participate in runDisney 
events each year.For more information, visit www.runDisney.com and follow us 
on Facebook (runDisney), Instagram and Twitter @runDisney.
 

SOURCE  SUBWAY RESTAURANTS 
Andréa Giroux giroux@veritasinc.com 416.955.4574 
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CO: SUBWAY RESTAURANTS
ST: Ontario
NI: RES HEA  
-0- Oct/28/2013 19:00 GMT
 
 
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