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Nikon Leverages HP Software to Deliver Inspiration and Education to Photographers on the Web

Nikon Leverages HP Software to Deliver Inspiration and Education to 
Photographers on the Web 
HP Solutions Help Nikon Build Brand, Drive Sales via Award-Winning
Website for Photographers of All Backgrounds and Skill Levels 
PALO ALTO, CA -- (Marketwired) -- 10/28/13 --  HP (NYSE: HPQ) -- HP
Autonomy today announced that Nikon Corporation is using HP Autonomy
web content management software to deliver customized content to
photographers visiting the Nikon Learn & Explore website for tips and
tricks, instruction, and inspiration mapped to their skill level and
experience.  
Powered by HP Autonomy and engineered by Kanban Solutions, a leading
software development and content consultancy, the new engaging,
immersive and award-winning website helps Nikon better connect with
its consumer base, driving brand loyalty and sales. 
With the proliferation of digital photography, consumers of all
backgrounds and skill levels crave articles, tips and other content
that educates and inspires them to be better photographers. By
embracing HP TeamSite and HP LiveSite to deliver dynamic, targeted
and interactive content to site visitors, Nikon is providing a rich,
immersive experience with content specifically written and curated
for this audience. This has led to improved brand loyalty and
heightened awareness during the purchase process. 
"We needed to deliver a dynamic, more personalized and inspiring
experience for Nikon consumers seeking photography-specific
educational and instructional content," said David Dentry, senior
general manager, Customer Experience, Nikon Inc. "HP Autonomy and
Kanban Solutions not only provided this experience, but they
delivered a system that significantly improved the behind-the-scenes
workflow, and also delivered a channel that actually drives commerce
through content." 
The website redesign and functionality -- both powered by HP Autonomy
technology -- has garnered significant industry recognition, winning
a 2013 Webby Award, the Web Marketing Association's 2013 WebAward and
the American Business Awards' Gold Stevie for Best Software
Programming and Design.  
HP TeamSite and HP LiveSite enabled Nikon and Kanban Solutions to
redesign and rebuild Learn & Explore's entire technology platform and
user interface so that branded content could be efficiently created,
managed, repurposed, optimized and published. With easy-to-use visual
building tools, HP TeamSite allowed Nikon to create more targeted
webpage content and manage the individual workflows. Nikon media
assets are stored in HP Media Bin and seamlessly integrated with the
TeamSite workflow. Integration between BrightCove and TeamSite allows
content authors to upload instructional videos directly to the site. 
"As a world-leading provider of optics and imaging technology, Nikon
shares HP Autonomy's commitment of exceeding customer expectations by
providing customized, immersive web experiences," said Rafiq
Mohammadi, General Manager, Marketing Optimization, Autonomy. "The
Learn & Explore page is a great example of up-leveling the customer's
experience while also streamlining the back end and easing the load
on IT while enabling an uptick in brand loyalty and sales." 
About HP Autonomy
 HP Autonomy is a global leader in software that
processes unstructured human information, including social media,
email, video, audio, text and web pages. Using HP Autonomy's
information management and analytics technologies, organizations can
extract meaning in real time from data in virtually any format or
language, including structured data. A range of purpose-built market
offerings helps organizations drive greater value through information
analytics, unified information access, archiving, eDiscovery,
enterprise content management, data protection and marketing
optimization. Additional information is available at autonomy.com. 
About Kanban
 Kanban provides software and content engineering,
systems integration, and product development services to global
brands across a number of industries; including consumer electronics,
retail, financial services, publishing, manufacturing, and media.
Based in New York City, Kanban has developed solutions for such
notable brands as Nikon, NBC Universal, Straight Talk, and New York
University. Kanban specializes in complex web applications that
connect customer experience, content, and commerce technologies and
systems, rely on rich interfaces, and deliver business results.
Through a unique and highly effective delivery methodology, Kanban's
clients are more agile and responsive, enabling real-time marketing
and innovation on a 24x7 basis. More information about Kanban is
available at http://www.kanbansolutions.com. 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society.
With the broadest technology portfolio spanning printing, personal
systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of
the world. More information about HP is available at
http://www.hp.com. 
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Copyright 2013 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
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Editorial contact 
Randy Cairns
HP Autonomy
+1 650 687 8042
cairns@hp.com 
www.autonomy.com/content/News
www.hp.com/go/newsroom 
 
 
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