As Seen On TV Launches First-Of-Its-Kind Crowdfunding Platform

As Seen On TV Launches First-Of-Its-Kind Crowdfunding Platform 
Entrepreneurs and Consumers Unite to Develop Next Generation of
Category-Leading Products 
CLEARWATER, FL -- (Marketwired) -- 10/28/13 --  As Seen On TV, Inc.
(OTCQB: ASTV), a leading multi-platform product marketing company and
online shopping destination, today announced the launch of its As
Seen On TV crowdfunding platform. This first-of-its-kind platform,
powered by software solution provider Launcht, Inc., reimagines
crowdfunding to offer consumers direct access to the newest, most
innovative products.  
"The As Seen On TV ecosystem is built upon entrepreneurs and
inventors who come up with thousands of new ideas on a daily basis,"
said Kevin Harrington, Chairman of As Seen On TV. "Entrepreneurs have
so much passion, it was only natural for us create a crowdfunding
tool that connects their products to our existing customer base. We
see tremendous future ahead for our crowdfunding platform, and we
continue to support broader adoption of crowdfunding in the consumer
James Kuenzinger, inventor of the Zinger(TM) Grill, met Harrington
recently at an As Seen On TV sponsored event. "When I purchased my
RV, I realized that space was a valuable commodity," said Kuenzinger.
"It seemed wasteful to burn wood in a fire pit and cook on a separate
barbeque, so I invented a collapsible fire pit and all-in-one grill."
From its inception, Kuenzinger knew his product wasn't just a good
fit for outdoorsmen and RVers; every home in America could use one.
Through As Seen On TV crowdfunding, Kuezinger hopes to realize his
dream of taking his campside grill and fire pit to everyone. 
As Seen On TV's crowdfunding launch includes other products. The Taco
Susan(R), invented by Scott Bahnsen and his son Quinn, puts a new
spin on taco night. Taco Susan includes a modified Lazy Susan and
taco holders, cleaning up the mess of bowls and toppings commonly
associated with a family taco night. The invention began as Quinn's
fifth grade science project. "I'm not sure when Quinn's science
project became my entrepreneurial dream," said Bahnsen. "But so many
people wanted me to make one for them, I knew I had to do something." 
The Bone Mat(R), invented by Allan Wendling, is a new home for the
dog bone. The Bone Mat attaches to any dog bone or toy, keeping
floors clean from messy bones while providing the perfect chewing
angle for man's best friend. "By purchasing Bone Mat through As Seen
On TV crowdfunding, you not only support my product but you make a
lot of dogs happy," said Wendling. 
As Seen On TV selects new products for crowdfunding campaigns lasting
up to 30 days. New campaigns will be added as current campaigns
expire. Consumers can review and comment on products and can support
campaigns by purchasing first run products directly from the
crowdfunding site. Consumer support helps each inventor get his or
her product to the next level -- the mass marketplace. 
Inventions that are successful through the As Seen on TV crowdfunding
platform will be eligible for promotion through additional
distribution channels, including, the official online
destination for As Seen On TV products, which reaches a global
"We are proud to be powering the As Seen on TV crowdfunding
platform," said Freeman White, CEO of "As Seen On TV is
using a smart consumer driven model that blends traditional ecommerce
with crowdfunding to build trust between consumers and inventors.
Having worked for years on the evolution of crowdfunding from simple
donations to something much more, I am glad to see As Seen on TV lead
the way into new models of crowdfunding." 
For more information, visit the As Seen On TV crowdfunding platform
About As Seen On TV 
 As Seen On TV, Inc. (ASTV) is the leading
multichannel distributor of As Seen On TV products and serves up fun
for engaged consumers worldwide. Customers can find 1,500 products
from As Seen on TV in the areas of Household, Kitchen, Outdoor,
Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets,
DVDs, and Food. Celebrities and industry experts often endorse As
Seen On TV products for their inventive nature and utility. For more
information, please visit or follow ASTV online at, @AsSeenOnTV on Twitter and 
About Launcht 
 Based in Boston, has pioneered the
development of white-label crowdfunding platform software since 2010.
The Launcht crowdfunding system and complementary crowdvoting system
powers platforms for corporations, brands, non-profits, universities,
business plan competitions, municipalities, and startup portals.
Launcht makes it easy to quickly set up your own platform without any
coding required. For more information, please visit:
or follow us @GetLauncht. 
Forward-Looking Statements 
 In accordance with the Private
Securities Litigation Reform Act of 1995, we caution you that,
whether or not expressly stated, certain statements made in this news
release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This information
is qualified in its entirety by cautionary statements and risk factor
disclosures contained in the Company's Securities and Exchange
Commission filings, including the Company's annual report on Form
10-K for the fiscal year ended March 31, 2013. We caution readers
that certain important factors may have affected and could in the
future affect the Company's actual results and could cause the
Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on
behalf of the Company. 
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