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Soraa Appoints Lighting Luminary Jeffery Parker As CEO



            Soraa Appoints Lighting Luminary Jeffery Parker As CEO

PR Newswire

FREMONT, Calif., Oct. 28, 2013

FREMONT, Calif., Oct. 28, 2013 /PRNewswire/ -- Soraa, the world leader in GaN
on GaN™ LED technology, announced today that Jeffery (Jeff) Parker has joined
the company as the new Chief Executive Officer. A seasoned lighting executive
and innovator, Parker will leverage his keen business acumen, acquired
expertise grooming companies to financial maturity, and his reputation as one
of the industry's primary thought-leaders to propel Soraa forward on a
trajectory of sustained growth and success.

(Photo:  http://photos.prnewswire.com/prnh/20131028/NY04833)

"Jeff is a great addition to Soraa. His proven track record of driving
innovative lighting products to the market is remarkable. Jeff's drive to
pursue fresh ideas and ability to think outside the box will pay immediate
dividends. His energy, ingenuity and industry insight will chart a lucrative
course for the company in the coming years. Our team at Soraa is looking
forward to working with Jeff and leveraging his experience in the lighting
industry," said Charles Giancarlo, Chairman of Soraa.

Before joining Soraa, Parker was a senior executive with Rambus, one of the
world's premier technology licensing companies, serving as the President of
the Lighting and Display Technology Division that was focused on producing LED
lamps and fixtures. Prior to that, he was the founder, Chief Executive Officer
of Global Lighting Technologies, an LED backlighting company. Parker grew that
business to more than $100M in revenue before selling the R&D division to
Rambus in 2009 for $26 million. He also helped start Lumitex, a medical
lighting company. Parker has over 25 years experience in the information
display, LED, medical, and lighting markets. He has been granted over 100
patents covering inventions in LCD backlighting, fiber optics, LEDs, light
management films, medical illuminators, and general lighting.

"Soraa was founded by the brightest minds in lighting -- a group of forward
thinkers -- people who are never satisfied with settling for anything less
than the best. As a result, the company has been able to push the boundaries
of what is possible in high performance LED lighting, placing them at the
forefront of the fast growing LED revolution," said Jeff Parker. "I consider
joining Soraa a privilege and look forward to working closely with its
world-class team of employees."

Founded in 2008, Soraa took a bet that GaN on GaN™ LEDs would produce more
light per area and be more cost-effective than LED technology based on
non-native substrates. Soraa had the vision of the future and beat the odds,
leaving the rest of the industry to catch up ever since.

"Jeff is a passionate entrepreneur, successful technologist and possesses a
succinct vision on how to sustain and broaden our position as a world leader
in LED lighting technology. With Jeff at Soraa, the future is bright," said
Shuji Nakamura, Founder of Soraa, inventor of the blue and white LED and
professor at the Materials Department of the College of Engineering,
University of California, Santa Barbara.  

About Soraa
Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on
GaN™), Soraa has made ordinary lighting extraordinarily brilliant and
efficient. Soraa's full spectrum GaN on GaN™ LED lamps have superior color
rendering and beam characteristics compared to lamps using LEDs created from
non-native substrates. Founded in 2008, Soraa is located in Fremont
California, where it manufactures its GaN on GaN™ LEDs in the company's
state-of-the-art facility. For additional information, please visit
www.soraa.com and follow the company on Twitter and Facebook.

Soraa Media Contact:
Andy Beck
Makovsky
abeck@makovsky.com 
202-288-6862 

SOURCE Soraa

Website: http://www.soraa.com/
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