Cree Interior and Exterior LED Lighting Transforms Michael Jordan Nissan
North Carolina Dealership Upgrades to Cree TrueWhite Technology for Remarkable
Color Quality and Improved Bottom Line
DURHAM, N.C. -- October 28, 2013
When Michael Jordan Nissan renovated their Durham, N.C. car dealership, they
chose interior and exterior LED luminaires from Cree, Inc. (Nadsaq: CREE) to
provide the industry’s best color quality, efficacy and enhanced inventory
appearance with significant energy and maintenance savings. Illuminated with
Cree TrueWhite^® Technology, the dealership now provides a consistent lighting
experience from the moment customers drive on the lot to when they step inside
the showrooms, offices and service bays. According to Michael Jordan Nissan,
the improved lighting is helping to increase sales and customer satisfaction.
Michael Jordan Nissan projects that the newly installed luminaires will save
them up to 58 percent in energy costs annually over the metal halide and
fluorescent fixtures they replaced.
“Prior to the renovation, we were constantly replacing bulbs and ballasts and
tolerating the color shifting lights that made our inventory look
inconsistent, while paying a premium price to run and maintain them,” said Ray
Vrscak, managing partner, Michael Jordan Nissan. “Once we installed the Cree^®
fixtures throughout the dealership, customers noticed the cars popped with
vivid, consistent color and as a side benefit, the new light level makes the
lot appear safer. We also noticed a significant drop in energy costs and the
cost to maintain the lights has all but disappeared—that’s payback.”
To date, the installation includes nearly 300 LED luminaires from Cree’s
extensive interior and exterior LED portfolio. With the interior solution
featuring Cree TrueWhite Technology, the installed Cree SR6^™ LED
architectural downlights, Cree CR22^™ and CR24^™ LED architectural troffers
and Cree LR6^™ LED downlights deliver superior light quality that helps make
products look more attractive to customers. The exterior lot features Cree
Edge^™ LED flood luminaires, Cree Edge LED security luminaires and Cree Edge
High Output LED Area luminaires. Utilizing Cree’s Automotive FrontlineOptic^™
technology, the Cree Edge High Output LED Area luminaire precisely delivers
light on the front row of a car dealership’s inventory to improve the
appearance of the property’s highest-profile area while sharply reducing
energy costs compared to the metal-halide fixtures it replaces. Additionally,
all installed luminaires are backed by Cree’s 10-year limited warranty,
providing further peace of mind for the investment decision.
“Cree’s solution at Michael Jordan Nissan is yet another example of the
positive impact our LED lighting can have on an auto dealership’s bottom
line,” said Mike Bauer, vice president of lighting sales, Cree. “Creating high
quality, consistent visual experiences that impressively showcase vehicle
inventory, Cree LED lighting is a salesman that can pay for itself and help
provide a competitive advantage against auto dealerships using outdated
Michael Jordan Nissan is so impressed with the improved light quality, energy
savings and maintenance savings as a result of the Cree installation that the
dealership plans to continue installing fixtures throughout the facility with
the goal of changing 100 percent of their dealership to LED lighting.
Cree is leading the LED lighting revolution and making energy-wasting
traditional lighting technologies obsolete through the use of
energy-efficient, mercury-free LED lighting. Cree is a market-leading
innovator of lighting-class LEDs, LED lighting and semiconductor products for
power and radio-frequency (RF) applications.
Cree's product families include LED fixtures and bulbs, blue and green LED
chips, high-brightness LEDs, lighting-class power LEDs, power-switching
devices and RF devices. Cree^® products are driving improvements in
applications such as general illumination, electronic signs and signals, power
supplies and solar inverters.
For additional product and company information, please refer to
This press release contains forward-looking statements involving risks and
uncertainties, both known and unknown, that may cause actual results to differ
materially from those indicated. Actual results may differ materially due to a
number of factors, including the risk that actual savings will vary from
expectations; the risk that Michael Jordan Nissan’s plans for additional
product purchases may change; customer acceptance of LED products; the rapid
development of new technology and competing products that may impair demand or
render Cree’s products obsolete; and other factors discussed in Cree’s filings
with the Securities and Exchange Commission, including its report on Form 10-K
for the year ended June 30, 2013, and subsequent filings.
Cree^®, Cree TrueWhite^®, and TrueWhite^® are registered trademarks, and
SR6^™, CR22^™, CR24^™, LR6^™, Cree Edge^™ and FrontlineOptic^™ are trademarks
of Cree, Inc.
Lauren Taber, 919-407-7651
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