University of Phoenix Introduces Phoenix Career Guidance System

  University of Phoenix Introduces Phoenix Career Guidance System

  New, interactive online career tools help prospective students become more
               informed about their education and career paths

Business Wire

PHOENIX -- October 28, 2013

University of Phoenix® today introduced the Phoenix Career Guidance System™,
an integrated, interactive system of complementary tools that help job seekers
and prospective students make the connection between their interests, skills
and education, and an in-demand career that best fits them.

While many Americans want to get back into the workforce, take their careers
to the next level or start a new career, some do not have the skills,
competencies or education required to meet the demands of available jobs. The
Phoenix Career Guidance System continues University of Phoenix’s commitment to
closing this skills gap by helping individuals assess their interests,
identify careers related to those interests, and better understand the demand
for those careers in their particular market and the typical education and
skills required by employers.

“To effectively explore your career options, you need to begin with an
understanding of what you actually enjoy doing and then research the job
opportunities available in your local area that fit your interests and
skills,” said Barry Feierstein, University of Phoenix chief business operating
officer. “The Phoenix Career Guidance System helps individuals through this

The Phoenix Career Guidance System begins with assessing the prospective
student’s current career status – are they just beginning their careers,
looking to move up in their careers or change to a new career. Based on this
information, the System guides individuals through several tools including a
survey that  allows potential students to identify their professional
interests and related careers, as well as access to current and recent job and
labor market information. Learning about the current and recent local hiring
demand and typical salary ranges helps students make more informed choices
about their career path.

Among some of the most innovative features of the System is a new Military
Skills Translator Tool designed specifically for military service members and
veterans. The translator tool takes the military occupational specialty code
assigned to each service member and provides a list of civilian occupations
that may prove a good fit considering skills gained in the military. Each
military occupation is linked directly to the labor market data found within
the Phoenix Career Guidance System to give service members and veterans a
detailed job and labor market overview in their region. This helps them tie
their military skill set to in-demand civilian occupations and the education
and career paths needed to compete for those jobs.

“Education is a lifelong process that begins before you step into the
classroom, and even before you decide which career path you want to pursue,”
said Feierstein. “The Phoenix Career Guidance System suite of tools helps put
individuals on a path to success, armed with the knowledge they need to meet
the demands of today’s employers through targeted education and skill

The Phoenix Career Guidance System is an extension of Phoenix Career
Services™, which provides enrolled students with tools and support to help
them translate their education into a career of interest, including coaching,
access to job postings, career preparation tools to build job-seeking and
interviewing skills and networking. This also includes the University’s
Financial Plan, which helps students estimate tuition and fees for their
entire degree program and build a personal plan for how they will pay for it,
all prior to enrolling.

To learn more about the Phoenix Career Guidance System’s complementary suite
of tools, visit, and visit to view all of Phoenix Career Services’
offerings. For more information about University of Phoenix’s efforts to help
close the skills gap in the American workforce, visit

About University of Phoenix

University of Phoenix is constantly innovating to help working adults move
efficiently from education to careers in a rapidly changing world. Flexible
schedules, relevant and engaging courses, and interactive learning can help
students more effectively pursue career and personal aspirations while
balancing their busy lives. As a subsidiary of Apollo Group, Inc. (Nasdaq:
APOL), University of Phoenix serves a diverse student population, offering
associate, bachelor’s, master’s and doctoral degree programs from campuses and
learning centers across the U.S. as well as online throughout the world. For
more information, visit


University of Phoenix
Christopher Fielder, 847-285-2608
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