Ford Embracing Analytics and Big Data to Inform Eco-Conscious Decisions, Stay Green

Ford Embracing Analytics and Big Data to Inform Eco-Conscious Decisions, Stay

PR Newswire

DEARBORN, Mich., Oct. 25, 2013

DEARBORN, Mich., Oct. 25, 2013 /PRNewswire/ --

  oAnalytics permeates almost every aspect of sustainability at Ford, helping
    to chart paths to a cleaner, brighter, better world and a stronger
  oThe amount of available data is growing fast: Ford researchers have begun
    experimenting with vehicles that produce 250 gigabytes of data an hour.
    More information leads to further improvements in increasing fuel economy
    and reducing vehicle emissions
  oFord considers big data and analytics the next frontier for innovation,
    competition and productivity, with new opportunities emerging such as
    green routing, that allows consumers to optimize driving routes to
    minimize their impact on local air quality

Not too far from where factory workers assemble Ford cars and trucks,
analytics experts in the company's Research and Innovation Center are building
something entirely different but equally important: complex mathematical
models to help Ford sharpen its competitive edge while limiting its
environmental impact.

Launched 15 years ago as a small cadre of researchers, the group's size and
impact on Ford has grown considerably while its mission is unchanged – chart a
path for the company to a cleaner, brighter, better world and stronger

"I don't think it's a coincidence that Ford now ranks among the greenest
brands in the world," said John Viera, global director of sustainability and
vehicle environmental matters. "The company's investments in the field of big
data analytics have continually increased during the last 15 years."

Viera outlined Ford's use of analytics and big data as part of a panel
discussion today at the 2013 Net Impact conference in San Jose, Calif.

The group, comprised of scientists, mathematicians, computers modelers and
other researchers, uses the latest in analytics and big data to discover ways
to minimize Ford's environmental impact and bolster its bottom line by
identifying potential risks and opportunities. Here are some examples of the
work the group has accomplished:

  oFuel economy: Developed a science-based model that projects CO[2]
    emissions generated by the fleet of vehicles on roads worldwide for the
    next 50 years, helping Ford set aggressive fuel economy targets yet remain
  oPower of choice: Used science and math to show that one particular form of
    alternative engine power is unlikely to emerge above all others, helping
    to make the case for a diversified portfolio of powertrains ranging from
    EcoBoost^® engines, hybrid and plug-in hybrid technologies, flex-fuel,
    all-electric, biodiesel, CNG and LPG
  oNew features: Created sophisticated mathematical models that optimize
    millions of possible vehicle combinations to give decision makers the
    tools to construct an eco-conscious and cost-effective global technology
    roadmap, resulting in green products such as Ford Auto Start-Stop
  oCustomer value: Developed specific tools such as the Ford Fleet Purchase
    Planner, an analytical system that helps fleet customers match their
    vehicle choices to their needs while helping save money and the planet

Ford considers analytics and big data – in and out of vehicles – the next
frontier for innovation, competition and productivity. The company continues
to expand its use of big data as more and better technologies, methodologies
and datasets emerge.

Consider the plug-in hybrid Ford Fusion Energi. The vehicle generates about 25
gigabytes of data every hour; those data are useful for further improvements
in fuel economy and vehicle emission reductions. Yet, Ford researchers are
already experimenting with vehicles that generate 10 times that much data –
250 gigabytes – per hour.

Some other areas Ford is exploring for green analytics potential:

  oGreen routing, which optimizes driving routes to reduce a vehicle's impact
    on local air quality in specific locations, such as near hospitals,
    schools and in high density residential areas
  oStatistical analysis of vehicle usage data to provide insight into
    consumer acceptance of electric vehicles and the electrification of
    personal transportation
  oOptimal use of current and future biofuels
  oDemand and availability of strategic materials used in powertrains,
    including rare earth elements, lithium and platinum group metals
  oLife-cycle analysis tools aimed at measuring energy and water use – along
    with greenhouse gas emissions – associated with alternative fuels and
  oFurther expanding the number of environmentally friendly components in
    Ford vehicles

"There are so many amazing possibilities to consider for the future impact of
data," said Viera. "The possibilities are not only exciting, they are, in
fact, almost endless."

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 180,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Todd Nissen, 313.322.4898,
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