BASF Brings Hands-On Science to More Than 1,200 Students During National Chemistry Week

BASF Brings Hands-On Science to More Than 1,200 Students During National 
Chemistry Week 
Company's Award Winning Kids' Lab Program Reached 30,000 Students
Across North America Since 2010 
FLORHAM PARK, NJ -- (Marketwired) -- 10/25/13 --  BASF volunteers
brought the company's popular Kids' Lab program to 16 schools in six
states in celebration of National Chemistry Week (October 20 - 26).  
"As the world's leading chemical company, BASF recognizes the
importance of immersing students in science education -- realizing
they will be the thinkers, innovators and leaders of the future,"
said Robin Rotenberg, Vice President and Chief Communications Officer
for BASF in North America. "Through our Kids' Lab program, we are
creating fun with chemistry to tap into children's natural curiosity
and encourage them to explore scientific concepts." 
The award winning BASF Kids' Lab program is designed to provide a
fun, hands-on learning environment for children between the ages of 6
- 12. They experience chemistry through safe and engaging chemical
experiments, coupled with interactive Q&A and demonstrations.
Children learn about the importance of chemistry to everyday life and
how BASF creates chemistry. The Kids' Lab program is offered to
schools in communities where the company has operations. 
BASF outreach for National Chemistry Week included schools in Morris
County, New Jersey; West Memphis, Arkansas; Brighton, Colorado;
Savannah, Georgia; Hannibal, Missouri and Tipp City, OH. In addition,
BASF participated in the Chemistry Expo coordinated by the American
Chemistry Society at Liberty Science Center in Jersey City, New
The students participated in various hands on experiments including
an exploration of how polymers behave and their uses in chemistry --
all while having fun creating gooey, colorful slime. Some students
learned about the world's most precious resource -- water. They
explored the process of water filtration, from the earth's natural
filtration process -- the water cycle -- to mechanical and chemical
methods. Others learned about the life cycle of a plant through the
hands on investigation of the most popular seasonal fruit -- the
pumpkin. At Liberty Science Center, BASF volunteers demonstrated the
principles of electricity by making potatoes tell time and lemons
light up. 
"We at very much appreciate the BASF team's presentation and the fun
and excitement that they created with our 6th graders in making
slime!" said Mrs. Kathy Shadel, Principal of a school in Brighton,
Colorado. "Will this experience influence some of these 58 students
to become chemists? My conclusion would be a resounding yes." 
Kids' Lab was established at BASF's global headquarters in Germany in
1997, and is currently available in more than 30 countries worldwide.
Kids' Lab was launched in North America in 2010 and has engaged more
than 30,000 participants. In addition to school based lessons
provided by BASF volunteers, Kids' Lab is also offered through
regional science centers and museums in major cities such as the
Michigan Science Center, the Children's Museum of Houston, the
Louisiana Art and Science Museum and Liberty Science Center. The
program was recognized in 2012 for excellence in science education by
the New Jersey Chapter of the Public Relations Society of America and
by the Society of Chemical Manufacturers and Affiliates.  
For a press photo, please click on the following link: 
Suggested caption: BASF Science Education Specialist Molly Rosig
assists two students with their water purification experiment at a
New Jersey school during National Chemistry Week. 
For a press photo, please click on the following link: 
Suggested caption: Two students explore chemistry together courtesy
of the BASF Kids' Lab during National Chemistry Week. 
National Chemistry Week is a program of the American Chemical Society
that encourages chemists and chemistry enthusiasts to build awareness
of chemistry at the local level and promote the value of chemistry in
everyday life. 
BASF - The Chemical Company 
BASF Corporation, headquartered in Florham Park, New Jersey, is the
North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has
more than 16,600 employees in North America, and had sales of $18.5
billion in 2012. For more information about BASF's North American
operations, visit 
BASF is the world's leading chemical company: The Chemical Company.
Its portfolio ranges from chemicals, plastics, performance products
and crop protection products to oil and gas. We combine economic
success with environmental protection and social responsibility.
Through science and innovation, we enable our customers in nearly
every industry to meet the current and future needs of society. Our
products and solutions contribute to conserving resources, ensuring
nutrition and improving quality of life. We have summed up this
contribution in our corporate purpose: We create chemistry for a
sustainable future. BASF had sales of EUR 72.1 billion in 2012 and
more than 110,000 employees as of the end of the year. Further
information on BASF is available on the Internet at 
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For more information contact:
Donna Jakubowski
BASF Corporation
Tel: (973) 245.6260
BASF Corporation
100 Park Avenue
Florham Park, NJ 07932 
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