Cognizant Positioned in the "Leaders" Quadrant of Gartner's 2013 Magic
Quadrant for CRM Service Providers Worldwide
Evaluation Based on Completeness of Vision and Ability to Execute
TEANECK, N.J., Oct. 25, 2013
TEANECK, N.J., Oct. 25, 2013 /PRNewswire/ --Cognizant (NASDAQ: CTSH) today
announced that it has been positioned by Gartner Inc. in the "Leaders"
quadrant of the 2013 Magic Quadrant for CRM Service Providers Worldwide^1.
According to the Gartner, Inc. report, "Leaders are performing well today,
gaining traction and mind share in the market; they have a clear vision of
market direction and are actively building competencies to sustain their
leadership position in the market." It stated, "CRM implementation services
continue to be in high demand. Service providers are widening beyond CRM
software to include consulting, analytics, digital enterprise and social CRM."
The Magic Quadrant focuses on the CRM consulting and solution implementation
market worldwide. The relative positioning of service providers was based on
the "ability to execute" and "completeness of vision." The ability to execute
was assessed on a provider's core services, overall business, financial,
strategic, and organizational viability, sales execution/pricing, market
responsiveness and track record, customer experience, and operations. The
factors considered in assessing a provider's completeness of vision consisted
of market understanding, innovation, and the strategies for sales and
marketing, service offerings, and industry and geographical focus.
"The ever evolving dynamics of social media and lower barriers to switching
products and service providers mean that building strong customer
relationships must increasingly be at the forefront of business transformation
and competitive advantage. The focus of CRM has moved to building and managing
the entire customer experience," said Peter Grambs, Senior Vice President of
Cognizant's Customer Solutions Practice. "We believe Cognizant's positioning
in the Leaders quadrant speaks to the strength of our extensive experience
implementing CRM solutions across markets, countries and industries, and our
consulting-led ability to address specific industry requirements for CRM via
mobile, social and e-commerce channels. In delivering the right messages to
the right customers at the right time through the right channels, we feel that
Cognizant helps clients 'run better' and 'run different' by addressing the
opportunities and complexities presented by virtualized business models and
structural shifts in technology."
^1Gartner, Inc. "Magic Quadrant for CRM Service Providers, Worldwide," by
Patrick J. Sullivan and Ed Thompson, September 18, 2013, ID Number: G00248693.
Click here to access the full report.
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Cognizant (NASDAQ: CTSH) is a leading provider of information technology,
consulting, and business process outsourcing services, dedicated to helping
the world's leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client
satisfaction, technology innovation, deep industry and business process
expertise, and a global, collaborative workforce that embodies the future of
work. With over 50 delivery centers worldwide and approximately 164,300
employees as of June 30, 2013, Cognizant is a member of the NASDAQ-100, the
S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the
top performing and fastest growing companies in the world. Visit us online at
www.cognizant.com or follow us on Twitter: Cognizant.
This press release includes statements which may constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to future
events that may not prove to be accurate. Factors that could cause actual
results to differ materially from those expressed or implied include general
economic conditions and the factors discussed in our most recent Form 10-K and
other filings with the Securities and Exchange Commission. Cognizant
undertakes no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or otherwise.
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