Woodford Reserve Distillery Announces Plans to Renovate Visitor Center

  Woodford Reserve Distillery Announces Plans to Renovate Visitor Center

               Homeplace enhancements to begin in November 2013

Business Wire

LOUISVILLE, Ky. -- October 24, 2013

Woodford Reserve announced today plans to renovate the visitor center at the
Woodford Reserve Distillery in Versailles, Kentucky. Brown-Forman (NYSE:BFA)
(NYSE:BFB) expects to invest more than $1.5 million in the renovation and
modest expansion, including a tasting room, enhancements to the retail space,
and aesthetic improvements.

“Since the Woodford Reserve Distillery opened as a tourism destination in
1996, we have seen tremendous growth in the bourbon industry which has led to
significant increases in visitors to the distillery,” said Chris Morris,
Woodford Reserve Master Distiller. “We believe the interest in bourbon tourism
will continue, and we’re enhancing our homeplace to continue providing an
engaging visitor experience.”

The enhancements to the Woodford Reserve Distillery homeplace, located off
McCracken Pike in Versailles, Kentucky, are expected to begin in November. The
plan includes a dedicated tasting room, updates to the retail shop, new
displays and furniture, modifications to the entrances and exits, lighting
upgrades, improvements to the overall aesthetics, and additional restrooms.
Woodford Reserve will receive tax incentives through the Kentucky Tourism,
Arts, and Heritage Cabinet’s Tourism Development Act.

Woodford Reserve was introduced in 1996, and the Woodford Reserve Distillery
opened in the same year. The number of visitors to the homeplace has grown
steadily since its opening with approximately 135,000 visitors during the last
year. The most recent expansion project for the homeplace was completed in

About Woodford Reserve

Woodford Reserve is crafted at the historic Woodford Reserve Distillery in
Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is
a product of the Brown-Forman Corporation, a producer and marketer of fine
quality beverage alcohol brands such as Jack Daniel’s, Southern Comfort,
Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca.
Please enjoy your bourbon responsibly. For more information on Woodford
Reserve, visit www.woodfordreserve.com or visit Facebook at

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2%
Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2013


Brown-Forman Corporation
Elizabeth Conway, 502-774-7737
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