LEXUS continues to engage with the Latino audience via streaming radio during
Hispanic Heritage month with SBS Interactive.
SBS Interactive continues to grow and serve the Latino audience in partnership
MIAMI, Oct. 24, 2013
MIAMI, Oct. 24, 2013 /PRNewswire/ --(Big Time Media/SBS)---Digital media
leader SBS Interactive the division of digital and social media from Spanish
Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) has expanded its Latino market
influence with the launch of Lexus (VidaLexus) branded streaming station on
desktop and mobile, (Android & iPhone) targeting Latino Americans. Lexus
(VidaLexus) branded streaming station serves as a Latino entertainment and
(Logo: http://photos.prnewswire.com/prnh/20110316/CL65860LOGO )
"We've built a reputation for launching and growing brands presence in the
Latino community. SBS Interactive continues enhancing the user experience via
content, technology, music and entertainment," said Andrew Polsky, VP of SBS
Interactive. "VidaLexus streaming station extends our reach in the growing
Latino community, allowing us to provide our content expertise and digital
services to a broader urban audience."
"We're thrilled to have partnered with Walton Isaacson in launching the Lexus
campaign during Hispanic Heritage Month. They actually get it and understand
the importance of engaging with the Latino audience with culturally relevant
content and branded entertainment," said Max Ramirez Digital Sales Manager of
SBS Interactive. "Lexus recognizes the value of ensuring our listeners and
readers can access our content anytime, which led them to partner with us to
launch VidaLexus on the desktop and mobile, (Android & iPhone)."
For an exclusive look into how Lexus continues to celebrate Latino culture,
visit www.vidalexus.com or visit the branded station
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment company in the United States. SBS
owns and/or operates 21 radio stations located in the top U.S. Hispanic
markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto
Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and
Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the
nation including the #1 Spanish station in America, WSKQ-FM in New York City
(WPAT is ranked #3 and KLAX is ranked #1). The Company also owns and operates
MegaTV, a television operation with over-the-air, cable and satellite
distribution and affiliates throughout the U.S. and Puerto Rico. SBS also
produces live concerts and events throughout the country and operates
LaMusica.com, a bilingual Spanish-English online site providing content
related to Latin music, entertainment, news and culture. The Company's
corporate Web site can be accessed at http://www.spanishbroadcasting.com.
Share and follow using hashtag #vidalexus
twitter handle @Lexus
IPhone -Download Lamusica App
Android -Download Lamusica App
MEDIA & PRESS CONTACT FOR SBS-MEGATV:
Big Time Media/SBS-MEGATV
SOURCE Spanish Broadcasting System Inc.
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