Samsung Electronics Canada Strengthens National Retail Presence to Provide
Consumers with Connected Shopping Experiences
MISSISSAUGA, ON, Oct. 24, 2013 /CNW/ - Samsung Electronics Canada, the
Canadian subsidiary of the world's number one smartphone manufacturer today
announced its plans to expand its Canadian retail footprint. These plans
consist of opening two new individual Samsung Experience Stores in Edmonton,
AB and Richmond, B.C. In addition to the standalone brand stores, Samsung will
be opening 90 new format Samsung Experience Shops™ in partnership with Best
Buy Canada and Future Shop. All retail locations are scheduled to open by
spring 2014, creating widespread destinations where consumers can experience
Samsung's extensive product ecosystem and learn how they work together from
dedicated Samsung Experience Consultants™.
Samsung's overall Canadian retail strategy is driven by the success of its
first Brand Experience Store introduced in July 2012, in Burnaby, B.C.
Consumers have responded positively to having increased interaction with the
brand and its products in one convenient space, prompting the opening of
additional Samsung Experience Stores and the launch of Samsung Experience
Shops to provide Canadians with more integrated shopping opportunities.
"Samsung is a leading brand bringing unique, cutting edge experiences to
Canadian consumers," said James Politeski, President of Samsung Electronics
Canada. "We are expanding our retail presence to ensure consumers get the
most out of our innovation by learning how to leverage their mobile devices
across our ecosystem of consumer electronics. Consumers nationwide will now
have convenient access to explore and learn about our portfolio of mobile
products, with the support of a trained Samsung Experience Consultant."
About the Samsung Experience Stores
Following the success of its first branded, standalone store in Burnaby, B.C.,
Samsung is opening two additional Samsung Experience Stores in the West
Edmonton Mall in Edmonton, AB (2,200 square feet in size) and in the Richmond
Centre in Richmond, B.C. (1,900 square feet). Both Samsung Experience Stores
are expected to open in January 2014 and will include a dedicated service and
training area, providing consumers substantial access to Samsung's latest
About the Samsung Experience Shops
Samsung has entered a unique relationship with Best Buy Canada, the country's
largest consumer electronics retailer, centered on retail innovation for
customers to explore, purchase, activate and service a broad portfolio of
Samsung mobile products and accessories. Ninety Samsung Experience Shops
approximately 625 square feet in size will be installed in Future Shop and
Best Buy stores by the end of spring 2014. The first three shops are now
open at Best Buy and Future Shop locations in Heartland Town Centre, Deerfoot
Meadow and Edmonton North.
Both the Samsung Experience Stores and Samsung Experience Shops allow
consumers to experience Samsung's full range of mobile products including
smartphones, tablets, laptops, connected cameras and accessories, all in one
location, assisted by a dedicated team of Samsung Experience Consultants.
With an extended retail offering, consumers can interact with and buy the
latest Samsung products and experience how the devices work together to allow
consumers to play more, do more and share more.
"We are excited to be showcasing Samsung products in the Samsung Experience
Shop in our Future Shop and Best Buy locations," saidMartin Vander Velden,
VP Merchandising, Best Buy Canada. "Our promise to our customers is simple:
we're committed to providing unparalleled service, selection and value. The
Samsung Experience Shop is another way we're delivering on that promise."
Samsung's retail strategy is influenced by the brand's broader
consumer-focused approach on providing compelling experiences that address
consumer needs. By expanding its retail footprint, Samsung remains committed
to maintaining its strong leadership position by broadly providing an
unprecedented level of service and education on its products through 2013 and
extending into 2014.
For a comprehensive list of Samsung's retail locations, visit www.samsung.com.
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer
electronics including televisions, smartphones, personal computers, printers,
cameras, home appliances, medical devices, semiconductors and LED solutions.
The Canadian arm, selected as one of Canada's Top 10 Marketers of the Year in
2012 by Marketing Magazine, upholds Samsung's global mission to open new
possibilities for people everywhere, providing users premium experiences that
are unparalleled due to Samsung's innovative technology and stylish design. As
a result, Samsung has become a true leader in the consumer electronics
industry both in terms of business leadership and brand strength. In 2012,
Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the
top ten for the first time, and was named as one of Fast Company's "50 Most
Innovative Companies of 2011".
To discover more, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada
Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are
Canada's fastest-growing retailer and e-tailer of consumer electronics,
computers and entertainment products. With over 70 Best Buy stores across
Canada, we offer a unique shopping experience with the latest technology and
entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. Every day our employees are committed to
helping deliver technology solutions that enable easy access to people,
knowledge, ideas and fun. We are keenly aware of our role and impact on the
world, and we are committed to developing and implementing business strategies
that bring sustainable technology solutions to our consumers and communities.
For information about Best Buy Canada, visit www.BestBuy.ca.
About Future Shop
With 140 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. The company employs more than
10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to
deliver unparalleled content about the products it sells. Futureshop.ca also
hosts an online community forum and tech blog called Tech Yeah for technology
beginners and tech-savvy experts to exchange ideas, reviews, tips and other
consumer electronics information (www.futureshop.ca/techyeah). As a proud
corporate citizen, Future Shop has developed solutions to recycle used
electronics and is committed to employee volunteerism and supporting
non-profit organizations dedicated to transforming local youth into Future
Leaders (see www.futureshop.ca/futuregeneration).
SOURCE Samsung Electronics Canada
Kevin Galbraith North Strategic (for Samsung Electronics Canada)
Shannon Kidd Best Buy Canada Mobile: 778-991-4860 Email
Image with caption: "A Samsung Experience Consultant giving a product demo at
the new Samsung Experience Shop at Heartland Town Centre, Mississauga (Photo
Credit: The Canadian Press Images/Salvatore Sacco) (CNW Group/Samsung
Electronics Canada)". Image available at:
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-0- Oct/24/2013 15:09 GMT
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