Samsung Electronics Canada Strengthens National Retail Presence to Provide Consumers with Connected Shopping Experiences

Samsung Electronics Canada Strengthens National Retail Presence to Provide 
Consumers with Connected Shopping Experiences 
MISSISSAUGA, ON, Oct. 24, 2013 /CNW/ - Samsung Electronics Canada, the 
Canadian subsidiary of the world's number one smartphone manufacturer today 
announced its plans to expand its Canadian retail footprint. These plans 
consist of opening two new individual Samsung Experience Stores in Edmonton, 
AB and Richmond, B.C. In addition to the standalone brand stores, Samsung will 
be opening 90 new format Samsung Experience Shops™ in partnership with Best 
Buy Canada and Future Shop. All retail locations are scheduled to open by 
spring 2014, creating widespread destinations where consumers can experience 
Samsung's extensive product ecosystem and learn how they work together from 
dedicated Samsung Experience Consultants™. 
Samsung's overall Canadian retail strategy is driven by the success of its 
first Brand Experience Store introduced in July 2012, in Burnaby, B.C. 
Consumers have responded positively to having increased interaction with the 
brand and its products in one convenient space, prompting the opening of 
additional Samsung Experience Stores and the launch of Samsung Experience 
Shops to provide Canadians with more integrated shopping opportunities. 
"Samsung is a leading brand bringing unique, cutting edge experiences to 
Canadian consumers," said James Politeski, President of Samsung Electronics 
Canada. "We are expanding our retail presence to ensure consumers get the 
most out of our innovation by learning how to leverage their mobile devices 
across our ecosystem of consumer electronics. Consumers nationwide will now 
have convenient access to explore and learn about our portfolio of mobile 
products, with the support of a trained Samsung Experience Consultant." 
About the Samsung Experience Stores
Following the success of its first branded, standalone store in Burnaby, B.C., 
Samsung is opening two additional Samsung Experience Stores in the West 
Edmonton Mall in Edmonton, AB (2,200 square feet in size) and in the Richmond 
Centre in Richmond, B.C. (1,900 square feet). Both Samsung Experience Stores 
are expected to open in January 2014 and will include a dedicated service and 
training area, providing consumers substantial access to Samsung's latest 
products. 
About the Samsung Experience Shops
Samsung has entered a unique relationship with Best Buy Canada, the country's 
largest consumer electronics retailer, centered on retail innovation for 
customers to explore, purchase, activate and service a broad portfolio of 
Samsung mobile products and accessories. Ninety Samsung Experience Shops 
approximately 625 square feet in size will be installed in Future Shop and 
Best Buy stores by the end of spring 2014. The first three shops are now 
open at Best Buy and Future Shop locations in Heartland Town Centre, Deerfoot 
Meadow and Edmonton North. 
Both the Samsung Experience Stores and Samsung Experience Shops allow 
consumers to experience Samsung's full range of mobile products including 
smartphones, tablets, laptops, connected cameras and accessories, all in one 
location, assisted by a dedicated team of Samsung Experience Consultants. 
With an extended retail offering, consumers can interact with and buy the 
latest Samsung products and experience how the devices work together to allow 
consumers to play more, do more and share more. 
"We are excited to be showcasing Samsung products in the Samsung Experience 
Shop in our Future Shop and Best Buy locations," saidMartin Vander Velden, 
VP Merchandising, Best Buy Canada. "Our promise to our customers is simple: 
we're committed to providing unparalleled service, selection and value. The 
Samsung Experience Shop is another way we're delivering on that promise." 
Samsung's retail strategy is influenced by the brand's broader 
consumer-focused approach on providing compelling experiences that address 
consumer needs. By expanding its retail footprint, Samsung remains committed 
to maintaining its strong leadership position by broadly providing an 
unprecedented level of service and education on its products through 2013 and 
extending into 2014. 
For a comprehensive list of Samsung's retail locations, visit www.samsung.com. 
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer 
electronics including televisions, smartphones, personal computers, printers, 
cameras, home appliances, medical devices, semiconductors and LED solutions. 
The Canadian arm, selected as one of Canada's Top 10 Marketers of the Year in 
2012 by Marketing Magazine, upholds Samsung's global mission to open new 
possibilities for people everywhere, providing users premium experiences that 
are unparalleled due to Samsung's innovative technology and stylish design. As 
a result, Samsung has become a true leader in the consumer electronics 
industry both in terms of business leadership and brand strength. In 2012, 
Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the 
top ten for the first time, and was named as one of Fast Company's "50 Most 
Innovative Companies of 2011". 
To discover more, please visit www.samsung.com 
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter 
@SamsungCanada 
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada 
Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are 
Canada's fastest-growing retailer and e-tailer of consumer electronics, 
computers and entertainment products. With over 70 Best Buy stores across 
Canada, we offer a unique shopping experience with the latest technology and 
entertainment products, at the right price, with a no-pressure 
(non-commissioned) sales environment. Every day our employees are committed to 
helping deliver technology solutions that enable easy access to people, 
knowledge, ideas and fun. We are keenly aware of our role and impact on the 
world, and we are committed to developing and implementing business strategies 
that bring sustainable technology solutions to our consumers and communities. 
For information about Best Buy Canada, visit www.BestBuy.ca. 
About Future Shop
With 140 stores across the country and the nation's premier web store 
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest 
retailer and e-tailer of consumer electronics. The company employs more than 
10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to 
deliver unparalleled content about the products it sells. Futureshop.ca also 
hosts an online community forum and tech blog called Tech Yeah for technology 
beginners and tech-savvy experts to exchange ideas, reviews, tips and other 
consumer electronics information (www.futureshop.ca/techyeah). As a proud 
corporate citizen, Future Shop has developed solutions to recycle used 
electronics and is committed to employee volunteerism and supporting 
non-profit organizations dedicated to transforming local youth into Future 
Leaders (see www.futureshop.ca/futuregeneration).
 

SOURCE  Samsung Electronics Canada 
Kevin Galbraith North Strategic (for Samsung Electronics Canada) 
Mobile:647-456-3786 Email:kevin.galbraith@northstrategic.com 
Shannon Kidd Best Buy Canada Mobile: 778-991-4860 Email 
:skidd@bestbuycanada.ca 
Image with caption: "A Samsung Experience Consultant giving a product demo at 
the new Samsung Experience Shop at Heartland Town Centre, Mississauga (Photo 
Credit: The Canadian Press Images/Salvatore Sacco) (CNW Group/Samsung 
Electronics Canada)". Image available at:  
http://photos.newswire.ca/images/download/20131024_C6838_PHOTO_EN_32511.jpg 
To view this news release in HTML formatting, please use the following URL: 
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CO: Samsung Electronics Canada
ST: Ontario
NI: CPR ELE ELE TVNEWS ENT NP  
-0- Oct/24/2013 15:09 GMT
 
 
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