Millennial Media Joins Forces With Sprint’s Pinsight Media+ to Drive App Discovery via Native Device Advertising

  Millennial Media Joins Forces With Sprint’s Pinsight Media+ to Drive App
  Discovery via Native Device Advertising

 Pinsight Media+ Leverages the Millennial Media Platform to Engage Consumers
                       with Proprietary Native Ad Units

Business Wire

BALTIMORE -- October 24, 2013

Millennial Media (NYSE:MM), the independent leader in mobile advertising,
today announced a deal with Pinsight Media+™, in which Sprint’s media company
will plug into the Millennial Media platform to display premium apps from
Millennial Media’s advertiser base onto Sprint’s native device inventory. The
apps will be featured as part of new native advertising units that will appear
on all new Sprint Android devices, including the Samsung Galaxy S4, Moto X and
HTC One.

The new ad units are available within two separate Sprint properties that will
help consumers to discover and download new apps:

  *Discover It: As consumers swipe from their home screen to view new panels
    of apps, they will be presented with a custom widget that features a block
    of eight app icons. When tapped, the icons take the consumer directly to
    the Google Play store to download the app.
  *Lumen Toolbar: As consumers browse the mobile web, a persistent toolbar is
    displayed on the bottom of the screen, featuring five apps. When tapped,
    the icons link consumers to the corresponding app page in the Google Play
    store or to a brand-specified landing page.

“Consumers are always looking for their next favorite app, and we created
these new products to blend advertising with utility,” said Evan Conway, vice
president, Strategy and Monetization – Pinsight Media+. “The Millennial Media
platform allows us to immediately scale these new units, and present consumers
with relevant apps that will enhance their overall smartphone experience.”

“For developers and advertisers with branded apps, app discoverability is both
a major issue and an opportunity,” said Mollie Spilman, EVP, Global Sales and
Marketing, Millennial Media. “The ability to place premium apps in highly
visible, native positions on the device creates an incredibly valuable way for
advertisers to get their app in front of consumers. This alliance with
Pinsight Media+ is a natural extension of the Millennial Media platform.”

About Millennial Media

Millennial Media is the leading independent mobile advertising and data
platform. The company's success is built on its unparalleled data &
technology, strong partnerships with global media and application developers,
and trusted relationships with the world's top brands.

About Pinsight Media+

Pinsight Media+ is a mobile media company, powered by Sprint. Working directly
with brands, advertisers and app developers, Pinsight Media+ delivers unique
mobile advertising, mobile commerce, analytics and other premium services
leveraging Sprint’s 53 million customers and beyond. For more information,
visitwww.pinsightmedia.com.

Contact:

Millennial Media, Inc.
Investor Relations
Joe Wilkinson, 443-681-6238
IR@millennialmedia.com
or
Media Relations
Matthew Lindberg, 203-682-8214
press@millennialmedia.com
 
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