Tequila Herradura Releases Cognac Cask Finish Reposado

            Tequila Herradura Releases Cognac Cask Finish Reposado

Coleccion de la Casa, Reserva 2013 - Cognac Cask Finish to be available
nationwide in November

PR Newswire

LOUISVILLE, Ky., Oct. 24, 2013

LOUISVILLE, Ky., Oct. 24, 2013 /PRNewswire/ -- Tequila Herradura announces the
release of its second in a series of small-batch  tequilas, Coleccion de la
Casa, Reserva 2013 – Cognac Cask Finish Reposado. Credited with creating the
first reposado expression and extra anejo expression in the tequila industry,
Casa Herradura continues its legacy of innovation with Coleccion de la Casa,
Reserva 2013 – Cognac Cask Finish Reposado, a tequila that undergoes  a double
maturation process in two different types of oak casks: American and French.

(Photo: http://photos.prnewswire.com/prnh/20131024/LA03881)

Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish Reposado is uniquely
crafted by Master Distiller Maria Teresa Lara, using traditional production
methods and a proprietary fermentation from naturally-occurring wild yeast.
The tequila is then aged to perfection in American oak barrels for 11 months
and is transferred to French oak casks sourced from the historic Cognac region
for an additional three months. The double-barrel maturation process
accentuates the aromas of cooked agave and dried fruit, which is balanced on
the palate by earthy and spicy notes. The finish is exceptionally smooth and
warm with caramel and vanilla undertones. The Coleccion de la Casa series is
the best example in the industry of how each of the sources of flavor – agave,
water, fermentation, distillation, and maturation – impacts the character of
the final product.

"The barrel is a key ingredient in the final aging process of tequila and
through cask-finishing our tequila in two different types of woods, we are
able to add a new layer of flavor and aroma and create a superb and
multi-dimensional tequila," said Tequila Herradura's Master Distiller Maria
Teresa Lara.

"Tequila is a vibrant industry and we are proud of our leadership in the
category for the last 143 years," said Ann Stickler, Senior Vice President and
Managing Director of Brown-Forman's Tequilas. "It is a formidable challenge to
create a whole new style of tequila and that is what we've been able to
achieve with our limited edition Coleccion de la Casa releases."

Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish Reposado will be
available throughout the United States at fine wine and spirits stores in
November. The 750ml bottles will be available with a suggested retail price of
$89.99. A limited quantity will be available in Mexico, Canada, Australia and
El Salvador.

Tasting Notes for Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish
Color: Clear, with golden and brilliant hues.
Aroma: A masterful combination of agave and smoked oak transitioning to robust
spice and dried fruits.
Taste: The finest aged tequila is highlighted by the balance of earthy and
spice notes with a touch of smoke and fruit.
Finish: The unique cognac aging results in a smooth warm finish of caramel and

About Casa Herradura
Casa Herradura is one of Mexico's most historic and renowned tequila
producers. Casa Herradura has been hand harvesting, handcrafting and estate
bottling fine tequilas from the small town of Amatitan, Jalisco, since 1870.
In 2007, Casa Herradura was acquired by Brown-Forman Corporation of
Louisville, Ky. Brown-Forman is a diversified producer and marketer of fine
quality beverages and alcohol brands.

For more information about Tequila Herradura, visit www.herradura.com/ or the
brand's social media platforms: Facebook at www.facebook.com/Herraduratequila;
Twitter at https://twitter.com/HerraduraTeq; Instagram @HerraduraTeq.

SOURCE Tequila Herradura

Website: http://www.herradura.com
Contact: Edith Robles, Global PR Manager, (502) 774-6981,
edith_robles@b-f.com; or Melissa Carrion, (212) 219-0321,
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