Sally Beauty Announces Senior Notes Offering

  Sally Beauty Announces Senior Notes Offering

Business Wire

DENTON, Texas -- October 24, 2013

Sally Holdings LLC (the “Company”), a wholly-owned subsidiary of Sally Beauty
Holdings, Inc. (NYSE: SBH), today announced that it intends to sell, in a
registered public offering, $200 million aggregate principal amount of Senior
Notes due 2023 (the “Senior Notes”). The Senior Notes will be guaranteed by
Sally Beauty Holdings, Inc., Sally Investment Holdings LLC and certain of the
Company’s domestic subsidiaries who have guaranteed obligations under its
senior secured revolving credit facility and its existing notes.

The Company intends to use the net proceeds from this offering to repay in
full the outstanding borrowings under the Company’s senior secured revolving
credit facility. The Company intends to use the remainder of the net proceeds
from the offering for general corporate purposes.

BofA Merrill Lynch, J.P. Morgan, Wells Fargo Securities, Credit Suisse,
Deutsche Bank Securities, Goldman, Sachs & Co., and RBC Capital Markets are
serving as joint book-running managers for the offering.

A shelf registration statement (including a prospectus and a preliminary
prospectus supplement) relating to the Senior Notes offering has previously
been filed with the Securities and Exchange Commission and has become
effective. Before investing, you should read the prospectus, the preliminary
prospectus supplement and other documents filed with the Securities and
Exchange Commission for information about the Company and the offering. Copies
of the prospectus and related supplement may be obtained by contacting any of
the joint book-running managers whose contact information is listed at the
bottom of this announcement. You may also obtain these documents free of
charge by visiting the Securities and Exchange Commission's website at

This press release shall not constitute an offer to sell or the solicitation
of an offer to buy, nor shall there be any sale of these securities in any
jurisdiction in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of such

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc., is an international specialty retailer and
distributor of professional beauty supplies with revenues of $3.5 billion
annually. Through the Sally Beauty Supply and Beauty Systems Group businesses,
the Company sells and distributes through 4,500 stores, including
approximately 200 franchised units, throughout the United States, the United
Kingdom, Belgium, Chile, France, the Netherlands, Canada, Puerto Rico, Mexico,
Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 6,000
products for hair, skin, and nails through professional lines such as Clairol,
L’Oreal, Wella and Conair, as well as an extensive selection of proprietary
merchandise. Beauty Systems Group stores, branded as CosmoProf or Armstrong
McCall stores, along with its outside sales consultants, sell up to 9,800
professionally branded products including Paul Mitchell, Wella, Sebastian,
Goldwell, Joico, and Aquage which are targeted exclusively for professional
and salon use and resale to their customers.

Cautionary Notice Regarding Forward-Looking Statements

Any statements of the Company’s expectations in this press release constitute
“forward-looking statements” as defined in the Private Securities Litigation
Reform Act of 1995. Such statements, including but not limited to, statements
regarding senior notes offering, are based on currently available information
and are subject to various risks and uncertainties that could cause actual
results to differ materially from the Company’s present expectations.

Readers are cautioned not to place undue reliance on forward-looking
statements as such statements speak only as of the date they were made. Any
forward-looking statements involve risks and uncertainties that could cause
actual events or results to differ materially from the events or results
described in the forward-looking statements.

Factors that could cause actual events or results to differ materially from
the events or results described in the forward-looking statements can be found
in our most recent Annual Report on Form 10-K for the fiscal year ended
September 30, 2012, as filed with the Securities and Exchange Commission.
Consequently, all forward-looking statements in this release are qualified by
the factors, risks and uncertainties contained therein. We assume no
obligation to publicly update or revise any forward-looking statements.

Joint book-running managers:

BofA Merrill Lynch
222 Broadway
New York, NY 10038
Attention: Prospectus Department

J.P. Morgan
c/o Broadridge Financial Solutions
1155 Long Island Avenue
Edgewood, NY 11717
Attention: Post Sale Fulfillment
Telephone: 866-803-9204

Wells Fargo Securities, LLC
Attn: Client Support
550 South Tryon Street
7th Floor MAC D1086-070
Charlotte, NC 28202
Telephone: (800) 326-5897

Credit Suisse
Credit Suisse Prospectus Department,
One Madison Avenue
New York, New York 10010
Telephone: 1-800-221-1037

Deutsche Bank Securities
60 Wall Street
New York, NY 10005-2836
Attention: Prospectus Group
Telephone: 1-800-503-4611

Goldman, Sachs & Co.
Prospectus Department
200 West Street
New York, NY 10282
Telephone: 1-866-471-2526, facsimile: 212-902-9316

RBC Capital Markets
Attention: High Yield Capital Markets
Three World Financial Center
200 Vesey Street, 10th Floor
New York, NY 10281
Telephone: 1-877-280-1299


Sally Beauty Holdings, Inc.
Karen Fugate, 940-297-3877
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