Toyota Makes Announcement Impacting Historically Black Colleges and Universities at Magic City Classic

     Toyota Makes Announcement Impacting Historically Black Colleges and
                      Universities at Magic City Classic

PR Newswire

Oct. 24

CHICAGO, Oct. 24, 2013, /PRNewswire/ --

(Logo: http://photos.prnewswire.com/prnh/20131024/CG03421LOGO)

           Toyota brings its message of sustainability to the Magic City
           Classic through the Toyota Green Initiative (TGI)—an environmental
           stewardship platform that tours select Historically Black Colleges
           and Universities. This year, TGI joins forces with SWAC, HBCUs and
WHAT:     Birmingham community leaders to educate and empower African
           Americans to live a sustainable lifestyle. TGI will kick off its
           Magic City Classic press activities with an announcement impacting
           HBCUs, followed by an insightful press forum illustrating the
           importance of green living and an inspiring day of service event
           enhancing Fairfield Community Center.
           The TGI coalition, a collection of celebrities and environmental
WHO:      experts who speak on relevant ways to go green, will be in
           attendance. Members include:
           -     Jim Colon, Vice President of Product Communications,
                 Toyota Motor Sales, U.S.A., Inc.
           -     Lance Gross, actor, TBS hit
                 Tyler Perry's House of Payne
                 Tatyana Ali, actress, BET's
           -     Second Generation Wayan's and
                 NBC hit show The Fresh Prince
                 of Bel-Air
                 Earthseed Consulting founders
           -     Pandora Thomas and Zakiya
                 Harris
                 Jamal Ali, author of Black
           -     and Green: Black Insights for
                 the Green Movement
WHEN:     Friday, October 25, 2013
           7:15 a.m. TGI Announcement at the Magic City Classic Scholarship
           Breakfast
           10:00 a.m. TGI Press Forum
           11:45 a.m. TGI Day of Service Event
WHERE:    Toyota Announcement at the Magic City Classic Scholarship Breakfast
           Harbert Center
           2019 4^th Avenue North
           Birmingham, Ala. 35203
           TGI Press Forum
           Alabama Power (Electra Room)
           600 North 18^th Street
           Birmingham, Ala. 35291
           TGI Day of Service Event
           Fairfield Community Center Garden
           6400 Terrace Ave,
           Fairfield, AL 35064
CONTACTS: Tracy Anderson
           Burrell Communications for Toyota
           312.297.9767
           tanderson@burrell.com
           Jaymie Robinson
           Toyota Motor Sales, U.S.A., Inc.
           310.468.1421
           jaymie_robinson@toyota.com

About Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to
building vehicles for the way people live through our Toyota, Lexus and Scion
brands. Over the past 50 years, we've built more than 25 million cars and
trucks in North America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ nearly 40,000 people (more than 37,000 in the
U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars
and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment,
we share the company's extensive know-how garnered from building great cars
and trucks to help community organizations and other nonprofits expand their
ability to do good. (NYSE:TM) For more information about Toyota, visit
www.toyotanewsroom.com.

SOURCE Toyota

Website: http://www.toyotanewsroom.com
 
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