Bridgestone Launches Conquer the Cold Campaign to Educate Consumers about the Importance of Using Winter Tires

Bridgestone Launches Conquer the Cold Campaign to Educate Consumers about the
                       Importance of Using Winter Tires

Consumers to win their free winter tires, NHL gear, Stanley Cup tickets and
more

PR Newswire

NASHVILLE, Tenn., Oct. 24, 2013

NASHVILLE, Tenn., Oct. 24, 2013 /PRNewswire/ --This winter Bridgestone
Americas is challenging consumers to "Conquer the Cold," by launching a
campaign and promotion that underscore the benefits of changing to winter
tires when temperatures drop below freezing and road conditions can be wet,
dry, snowy or ice covered.

Many drivers rely on their all-season tires year-round. Although all-season
tires are designed with both winter and summer performance in mind, they do
not offer maximum performance in either season. Cold temperatures decrease the
elasticity of the rubber compound in tires, contributing to a reduction in
traction. Winter tires are specially designed to remain flexible in cold
weather, allowing the tire to conform to the road surface and maintain its
grip on snowy, icy, wet and dry surfaces.

"Winter tires provide increased traction, braking and handling in wintry
conditions, all of which are important for safe driving during the winter
season. Think about it this way – a snowplow can't clear the cold. If it's
cold enough to see your breath, you should consider changing to winter tires,"
said Philip Dobbs, Chief Marketing Officer for Bridgestone Americas. "In order
to engage our customers with the Conquer the Cold message in a fun and
innovative manner, we are pleased to announce an exciting promotion in
conjunction with the 2014 Bridgestone NHL Winter Classic ^ ®."

Consumers who buy a set of four Bridgestone Blizzak winter tires between Oct.
15 and Nov. 30 will have the chance to receive reimbursement for their tires
(up to $720 US) if they visit ConquerTheCold.com and correctly guess the
temperature when the puck drops to start the first period of the 2014
Bridgestone NHL Winter Classic on New Year's Day at Michigan Stadium in Ann
Arbor, Mich. Consumers who have not yet purchased their winter tires also can
participate and win a set of tires if they correctly guess the temperature. Up
to 2,000 guaranteed winners will be selected by drawing.

At ConquerTheCold.com, consumers also can enter a separate sweepstakes in
which, if they correctly guess the temperature at puck drop, they will be
entered in a drawing to win prizes including a trip for two to a game of the
2014 Stanley Cup Final or a trip for two to the Bridgestone Winter Driving
School in Steamboat Springs, Colo. ^

No purchase is necessary for either Conquer the Cold program. Open to
residents of the U.S. the age of majority and over. Valid Oct. 15 – Nov. 30,
2013; See official rules for details at www.ConquerTheCold.com. For Canadian
promotional details, visit ConquertheCold.ca.

About Bridgestone Americas, Inc.: Nashville, Tenn.-based Bridgestone Americas,
Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's
largest tire and rubber company. BSAM and its subsidiaries develop,
manufacture and market a wide range of Bridgestone, Firestone and associate
brand tires to address the needs of a broad range of customers, including
consumers, automotive and commercial vehicle original equipment manufacturers,
and those in the agricultural, forestry and mining industries. The companies
are also engaged in retreading operations throughout the Western Hemisphere
and produce air springs, roofing materials, and industrial fibers and
textiles. The BSAM family of companies also operates the world's largest chain
of automotive tire and service centers. Guided by its One Team, One Planet
message, the company is dedicated to achieving a positive environmental impact
in all of the communities it calls home.

About Bridgestone Americas Tire Operations: Nashville, Tenn.-based Bridgestone
Americas Tire Operations (BATO) is a business unit of Bridgestone Americas,
Inc., whose parent company, Bridgestone Corporation, is the world's largest
tire and rubber company. Reporting into the BATO business unit are the
company's Latin American tire operations; the U.S. and Canadian consumer tire
businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone
Retail Operations, LLC, which operates the largest network of company-owned
automotive service providers in the world. BATO develops, manufactures and
markets Bridgestone, Firestone and associate brand tires. The business unit is
focused on retail, wholesale and original equipment markets, supplying
passenger, light truck, commercial vehicle, off road, motorcycle, agricultural
and other tires, as well as retreads, to its customers in the Americas.

NHL, the NHL Shield, the word mark NHL Winter Classic and Stanley Cup name are
registered trademarks of the National Hockey League. © NHL 2013. All Rights
Reserved.

SOURCE Bridgestone Americas

Website: http://www.bridgestonetire.com
Contact: Media Center, 877-201-2373
 
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