Former Univision Executive Nicolas J. Valls Joins Hemisphere Media Group as
EVP of Ad Sales
MIAMI -- October 24, 2013
Hemisphere Media Group, Inc. (NASDAQ: HMTV) (“Hemisphere”), the only publicly
traded pure-play U.S. media company targeting the high growth Hispanic
TV/cable networks business, announced the appointment of 26-year television
sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision
Network, as EVP of Advertising Sales.
In this newly-formed role, Valls will oversee national spot sales for WAPA
Television and ad sales for WAPA America—the two currently ad-supported
networks under the Hemisphere umbrella.
“Nick’s 26 years of broadcast and multiplatform sales experience make him a
perfect fit to lead Hemisphere’s advertising sales strategy,” said Alan J.
Sokol, President and CEO of Hemisphere. “Hiring someone with Nick’s experience
and success demonstrates Hemisphere’s strong commitment to growing its
advertising sales business.”
Before departing in 2012, Valls had been with Univision for more than 25
years, joining the company in 1986 as a regional sales representative when it
was the Spanish International Network. He moved up the ranks, serving in
various sales and marketing roles until being promoted to one of three SVP
positions in network sales, where he managed more than $275 million in annual
network sales revenue from Fortune 500 advertisers.
Prior to being named SVP of Network Sales at Univision, Valls was responsible
for creating a custom marketing innovation team that conceived and executed
tailored marketing programs for top 100 advertisers. He also worked closely
with the network’s programming teams on developing branded entertainment
formats for record-setting shows like Mira Quien Baila, Premios Juventud and
Nuestra Bellaza Latina. In addition, Valls led the team that commercialized
the first Univision-produced novela, Eva Luna, which ranks as their
highest-rated domestically produced telenovela to date.
“This is an exciting time to be in the Hispanic cable business,” said Valls.
“I believe that Hemisphere is extremely well-positioned to dramatically grow
its business and I’m eager for the opportunity to bring my experience in
broadcast television and multiplatform sales to help drive sales opportunities
for Hemisphere’s television networks.”
Valls holds a Bachelor of Science in Mass Communications and Marketing from
About Hemisphere Media Group, Inc.: Hemisphere Media Group (NASDAQ: HMTV) is
the only publicly-traded pure-play U.S. Spanish-language TV/cable network
business serving the high-growth U.S. Hispanic population. Headquartered in
Miami, Florida, Hemisphere owns and operates Cinelatino, WAPA Television and
WAPA America. Cinelatino is the leading Spanish-language movie channel with
more than 12 million subscribers in the U.S., Latin America and Canada,
featuring the largest selection of contemporary Spanish-language blockbusters
and critically-acclaimed titles from Mexico, Latin America, Spain and the
Caribbean. WAPA Television is Puerto Rico's leading broadcast station with the
highest primetime and full day ratings in Puerto Rico. Founded in 1954, WAPA
Television produces more than 60 hours per week of top-rated news and
entertainment programming. WAPA America is the leading cable network targeting
Puerto Ricans and other Caribbean Hispanics living in the U.S., featuring the
highly-rated news and entertainment programming produced by WAPA-TV. WAPA
America has more than five million U.S. subscribers.
Katie Melenbrink, 646.705.2874
Press spacebar to pause and continue. Press esc to stop.