Christie, a Global Leader in Visual Display Solutions, Selects Magic xpi Integration Platform for Business Process Integration

   Christie, a Global Leader in Visual Display Solutions, Selects Magic xpi
            Integration Platform for Business Process Integration

PR Newswire

OR YEHUDA, Israel, October 24, 2013

OR YEHUDA, Israel, October 24, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that Christie, a world leader in visual
technology displays, selectedMagic xpi Integration Platformfor integration
of business processes across multiple Oracle systems including JDEdwards,
Agile PLM, Fusion CRM as well as Microsoft SharePoint.

"Our selection of Magic xpi Integration Platform represents our confidence in
Magic's promise of smarter technology for business process integration across
multiple enterprise systems," says David Hsieh, Senior Director of Global
Information Systems. "Magic's collaborative working style enhances the value
of their technology, making them an ideal provider for integrating our ERP,
CRM, PLM and SharePoint systems."

Magic will provide training to Christie in the use of Magic xpi Integration
Platform which has achieved Oracle Validated Integration status for both JD
Edwards EnterpriseOne and JD Edwards World. Christie will also benefit from
Magic's experience as a founding member of Microsoft's Business Critical
SharePoint alliance.

"Magic's determined attitude and innovative technology, including In-Memory
Data Grid architecture, was essential to gaining Christie, the world's
dominant brand in digital cinema projection and visual displays for industry
and government, as a new customer," said Regev Yativ, President and CEO of
Magic Software Enterprises Americas. "Magic is a perfect fit for Christie's
application portfolio and we are eager to prove the value of our service and
technology to Christie for years to come."

About Christie Digital Systems

Christie Digital Systems USA, Inc. a wholly-owned subsidiary of Ushio, Inc.,
Japan, (JP:6925), designs, builds and installs customized projection display
solutions. Christie® delivers turn-key solutions for sophisticated virtual
reality, simulation systems and control room environments including
high-resolution power walls, multi-sided immersive environments, curved screen
displays, domed simulation and multi-projector arrays. Industries and
organizations that rely on Christie range from government agencies to oil and
gas, aerospace to entertainment, and manufacturing and design to
pharmaceuticals. For more information, visit http://www.christiedigital.com.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
owners.

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd