PURE Bioscience Reports Fiscal 2013 Year End Financial Results

PURE Bioscience Reports Fiscal 2013 Year End Financial Results 
New Management Team Refocusing Strategy, Restoring Financial
SAN DIEGO, CA -- (Marketwired) -- 10/24/13 --   PURE Bioscience, Inc.
(OTCQB: PURE), creator of the patented silver dihydrogen citrate
(SDC) antimicrobial, today reported financial results for the fiscal
year ended July 31, 2013 ("Fiscal 2013"). 
The Company reported its Fiscal 2013 revenues were $820,000 compared
with $812,000 for the fiscal year ended July 31, 2012 ("Fiscal
2012"). The Fiscal 2013 net loss was $7.7 million compared with $8.9
million for Fiscal 2012, a decrease of $1.2 million or 13.5%. The
Company also reported that as of July 31, 2013, its net financial
position consisted of $32,000 in cash and total current liabilities
of $2.2 million, excluding $900,000 of non-current liabilities.  
Refocused Business Strategy
 As previously reported on August 13,
2013, the Company underwent a comprehensive corporate governance
change, resulting in the appointment of six new board members, and a
new CEO and CFO, and the resignations of the prior management team
and remaining board members. With the change in governance, PURE
Bioscience implemented a new business strategy focused on: 

--  Commercialization of its SDC-based products as a food safety solution,
    with a focus on foodservice and food processing;
--  Optimization of operations and termination of non-core activities;
--  Implementation of a lean organization with the relevant experience to
    drive commercialization and accelerate growth;
--  Active and experienced board members contributing incremental insight
    and guidance on business strategy and execution.

Strengthening Balance Sheet
 The Company also reported that on August
13, 2013 it raised $1.1 million in aggregate proceeds and on October
14, 2013 it raised an additional $1.76 million in aggregate proceeds
through private equity placements to fund the change in its business
strategy and near-term operations. The Company does not, however,
have sufficient capital to fund its operations over the next twelve
months unless it receives additional capital through revenues or
through private or public offerings of securities.  
As a result of implementing it
s new business strategy and securing
new equity capital, the Company reported: 

--  A significant reduction of accrued liabilities;
--  A reduction of non-core operating activities resulting in a reduction
    in certain assets and related one-time operating charges including:
    --  Excess inventory reserves of $347,000.
    --  Patent impairment of $551,000.
    --  Disposition of warehousing facilities and non-core assets.
    --  Elimination of certain non-core personnel.
--  Fiscal first quarter 2014 will include one-time charges related to
    separation pay of the former management team and other re-organization

Food Safety
 The Company announced that its near-term business focus is
to drive customer adoption of its products in the food industry. Its
proprietary SDC-based products uniquely address food safety issues
across the supply chain and help to prevent or mitigate food
contamination and the potential for food-borne illness. The Company's
target customers will be foodservice operators, food processors and
food manufacturers. 
"The support from our investors and other stakeholders allows us to
create a new PURE, and move forward with executing our refocused
business strategy," stated Peter C. Wulff, Chief Financial Officer
and Chief Operating Officer. "The process to restore our financial
condition will take several steps and we have already made
significant strides. We expect the fiscal year 2014 to be both
challenging and rewarding as we sharply focus on commercializing our
SDC-based products in the food industry." 
Hank Lambert, Chief Executive Officer, said, "Our SDC technology
provides a safe and effective antimicrobial solution to increasing
food safety concerns. The entire company is dedicated and focused to
drive customer education, product testing and evaluation and product
adoption across the food supply chain. As a company, PURE is focused
on meeting the need for enhanced food safety by providing superior
pathogen and hygiene control to protect the health and safety of
consumers and their environment." 
About PURE Bioscience, Inc.
 PURE Bioscience, Inc. is focused on
developing and commercializing our proprietary antimicrobial products
that provide solutions to the health and environmental challenges of
pathogen and hygienic control. Our technology platform is based on
patented stabilized ionic silver, and our initial products contain
silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic
antimicrobial agent, which offers 24-hour residual protection and
formulates well with other compounds. As a platform technology, SDC
is distinguished from existing products in the marketplace because of
its superior efficacy, reduced toxicity and the inability of bacteria
to form a resistance to it. PURE is headquartered in El Cajon,
California (San Diego metropolitan area). Additional information on
PURE is available at www.purebio.com. 
Forward-looking Statements
 Any statements contained in this press
release that do not describe historical facts may constitute
forward-looking statements as that term is defined in the Private
Securities Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause our
actual results to differ materially from the forward-looking
statements. Factors that could cause or contribute to such
differences include, but are not limited to, the Company's cash
position and liquidity requirements, the Company's failure to
implement or otherwise achieve the benefits of its proposed business
initiatives and plans, acceptance of the Company's current and future
products and services in the marketplace, the ability of the Company
to develop effective new products and receive regulatory approvals of
such products, competitive factors, dependence upon third-party
vendors, and other risks detailed in the Company's periodic report
filings with the Securities and Exchange Commission, including our
annual report on Form 10-K filed October 24, 2013. You should not
place undue reliance on these forward-looking statements, which speak
only as of the date of this press release. By making these
forward-looking statements, the Company undertakes no obligation to
update these statements for revisions or changes after the date of
this release. 

                           Pure Bioscience, Inc.                            
              Condensed Consolidated Statements of Operations               
                                                     Year Ended             
                                                      July 31,              
                                               2013              2012       
                                         ----------------  ---------------- 
Net product sales                        $        820,000  $        812,000 
costs and expenses                                                
  Cost of goods sold                              565,000           264,000 
  Selling, general and administrative           5,718,000         7,439,000 
  Research and development                      1,325,000         1,863,000 
  Impairment of patents                           551,000                 - 
                                         ----------------  ---------------- 
Total operating costs and expenses              8,159,000         9,566,000 
                                         ----------------  ---------------- 
Loss from operations                           (7,339,000)       (8,754,000)
Other income (expense)                                                      
  Change in derivative liability                  268,000            11,000 
  Interest expense, net                          (593,000)         (144,000)
  Other (expense) income, net                      (7,000)           (3,000)
                                         ----------------  ---------------- 
Total other (expense) income                     (332,000)         (136,000)
                                         ----------------  ---------------- 
Net loss                                 $     (7,671,000) $     (8,890,000)
                                         ================  ================ 
Basic and diluted net loss per share     $          (0.71) $          (1.58)
                                         ================  ================ 
Shares used in computing basic                                              
and diluted net loss per share                 10,838,140         5,623,453 
                                         ================  ================ 
                           Pure Bioscience, Inc.                            
                   Condensed Consolidated Balance Sheets                    
                                                  July 31,       July 31,   
                                                    2013           2012     
                                               -------------  ------------- 
Current assets                                                              
  Cash and cash equivalents                    $      32,000  $     877,000 
  Accounts receivable, net                            18,000        373,000 
  Inventories, net                                   365,000        654,000 
  Prepaid expenses                                    71,000        347,000 
                                               -------------  ------------- 
  Total current assets                               486,000      2,251,000 
Property, plant and equipment, net                   146,000        257,000 
Patents, net                                       1,430,000      1,950,000 
                                               -------------  ------------- 
Total assets                                   $   2,062,000  $   4,458,000 
                                               =============  ============= 
Liabilities and stockholders' equity (deficit)                              
Current liabilities                                                         
  Accounts payable                             $   1,134,000  $   1,946,000 
  Loan payable, net                                        -        962,000 
  Deferred revenue                                         -         66,000 
  Note payable, current                              368,000              - 
  Accrued liabilities                                600,000        344,000 
  Derivative liability                                51,000        319,000 
                                               -------------  ------------- 
  Total current liabilities                        2,153,000      3,637,000 
Note payable, less current portion                   887,000              - 
Deferred rent                                         13,000          3,000 
                                               -------------  ------------- 
Total liabilities                                  3,053,000      3,640,000 
                                               -------------  ------------- 
Commitments and contingencies (Note 8)                                      
Stockholders' equity (deficit)                                              
  Preferred stock, $0.01 par value:                                         
  5,000,000 shares authorized, no shares issued            -              - 
  Common stock, $0.01 par value:                                            
  100,000,000 shares authorized                                             
  12,569,503 shares issued and outstanding at                               
   July 31, 2013, and                                                       
  6,644,555 shares issued and outstanding at                                
   July 31, 2012.                                    126,000         67,000 
  Additional paid-in capital                      69,054,000     63,251,000 
  Accumulated deficit                            (70,171,000)   (62,500,000)
                                               -------------  ------------- 
Total stockholders' equity (deficit)                (991,000)       818,000 
                                               -------------  ------------- 
Total liabilities and stockholders' equity                                  
 (deficit)                                     $   2,062,000  $   4,458,000 
                                               =============  ============= 

Tom Hemingway 
Redwood Investment Group 
Terri MacInnis
Director of IR
Bibicoff + MacInnis, Inc.
Company Contact:
Peter C. Wulff
PURE Bioscience, Inc.
619-596-8600 ext.111
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