Adams™ Wins W3 Silver Award in International Website Competition

  Adams™ Wins W3 Silver Award in International Website Competition

Business Wire

WALNUT CREEK, Calif. -- October 24, 2013

At the 8^th annual W3 awards ceremony in September, Adams, a pet-friendly flea
and tick control brand of parent Central Garden & Pet Company, received the W3
Silver Award in the Consumer Goods Website category. The W3 Awards honor
creative excellence on the web and recognizes the creative and marketing
professionals behind award winning sites, videos and marketing programs.
Founded in 2006, the W3 is sanctioned and judged by the International Academy
of the Visual Arts, an invitation-only body consisting of top-tier
professionals from a “Who’s Who” of acclaimed media, interactive, advertising
and media firms. This year over 4,000 entries were submitted from around the

The silver award for Adams was based on the website’s creativity, usability,
functionality, visual design and ease of use. Central’s collaboration with
Active Ingredients, a digital marketing agency, enabled Adams to create the
award-winning website helping pet owners gain awareness in an engaging, easy
to navigate site.

The new Adams website serves as a foundation for Smarter Pet Care; a place
where pet parents can go to find great information on how to take better care
of their pets. The site provides expert tips, articles, and detailed product
information so pet owners can determine the products they need and find them
online or at a nearby retailer.

“Just like you don’t always have to go to the doctor to take care of your
kids, you don’t always have to leave your house to take care of your pet,”
said Steve LeVeau, Director of Marketing - Animal Health for Central Garden &
Pet. “That’s where the new Adams website can help. It empowers pet owners with
the information they need to help take care of their pets at home.”

The Adams brand provides a portfolio of products that help meet many of the
at-home pet care needs, including flea and tick protection and other health
and wellness solutions. Adams products are available at retailers nationwide.
Consumers can use the convenient online store locator at
to find the store carrying Adams™ products closest to their home.

About Adams™

Adams™ products take a smarter approach to pet care and makes protecting your
family, pet, home, and yard easier and more effective. The Adams™ line of
products, which has been sold by veterinarians for more than 30 years,
includes topical products, shampoos, collars and sprays for your home, yard,
dogs, puppies, cats and kittens and is available almost everywhere pet
products are sold. For a complete product list and more information, visit

About Central Garden & Pet Company

Central Garden & Pet Company is a leading innovator, marketer and producer of
quality branded products for the lawn & garden and pet supplies markets.
Committed to new product innovation, our products are sold to specialty
independent and mass retailers. Participating categories in Lawn & Garden
include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®;
wild bird feed and the brand PENNINGTON®; weed and insect control and the
brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio
products and the brands NORCAL®, NEW ENGLAND POTTERY® and MATTHEWS FOUR
SEASONS™. We also provide a host of other regional and application-specific
garden brands and supplies. Participating categories in Pet include: Animal
health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands
OCEANIC®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®,
SUPER PET® and CRITTER TRAIL®; dog & cat and the brands T.F.H.®, NYLABONE®,
FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, VITA
FLEX® and HORSE HEALTH^TM. We also provide a host of other
application-specific pet brands and supplies. Central Garden & Pet Company is
based in Walnut Creek, California, and has approximately 3,500 employees,
primarily in North America. For additional information on Central Garden & Pet
Company, including access to the Company's SEC filings, please visit the
Company’s website at

Amdro, Aqueon, Avo-Derm, Ironite, Matthews Four Seasons, New England Pottery,
Norcal, Oceanic, Pinnacle, and Zilla are trademarks of Central Garden & Pet
Company. Zodiac is a registered trademark of Wellmark International.
Over-N-Out is a registered trademark of Tech Pac, L.L.C. Kaytee is a
registered trademark of Kaytee Products, Incorporated. Super Pet and Critter
Trail are registered trademarks of Pets International, Ltd. T.F.H. and
Nylabone are registered trademarks of T.F.H. Publications, Inc. Four Paws is a
registered trademark of Four Paws Products, Ltd. Pennington, Smart Seed, and
The Rebels are registered trademarks of Pennington Seed, Inc. Farnam, Horse
Health, Red Cell, and Vita Flex are trademarks of Farnam Companies, Inc. Sevin
is a registered trademark of Tessenderlo Kerley, Inc. All other trademarks are
property of their respective owners.


Central Garden & Pet Company
Mark Newberg, 847-330-5367
Director of Corporate Affairs and Communications
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