Kellogg's® and Live Nation Create One-of-a-Kind Music Experiences This Holiday Season

Kellogg's® and Live Nation Create One-of-a-Kind Music Experiences This Holiday

- Free Kellogg's "Gift Of Music" Mobile App and Specially Marked Kellogg's and
Keebler Products Give Fans Access to Exclusive Virtual Performances and Other
Content from Music Superstars Including Kellie Pickler, Chris Daughtry, Conor
Maynard and Jesse & Joy -

- Millions of Kellogg's and Keebler Packages Offer Consumers a Code to Receive
Free Music Downloads and Ticketmaster Ticket Cash™ -

PR Newswire

LOS ANGELES, Oct. 24, 2013

LOS ANGELES, Oct. 24, 2013 /PRNewswire/ -- Kellogg, Live Nation and Integer
announced today they will bring a unique music experience to fans this holiday
season. Beginning this month, Kellogg's and Keebler brand products will bring
the thrill of the live concert experience to kitchen tables across the
country, when fans download the Kellogg's "Gift Of Music" mobile app to their
iPhone or Android phone. A purchase of select Kellogg's and Keebler brand
products will also give fans the opportunity to earn rewards that can be used
to receive tickets to Live Nation concertsin 2014 and to download free music
from Kellogg's Family Rewards™.


Using the "Gift Of Music" app along with specially marked boxes, fans will be
able to access virtual performances and other exclusive content from music
superstars including Kellie Pickler, Chris Daughtry, Conor Maynard and Jesse &
Joy. After activating the app and pointing the phone's camera toward the back
of the box, fans will see the package transform into a stage with an exclusive
performance from featured artists. These products will also feature additional
artist content such as interviews, behind-the-scenes videos, holiday
entertaining tips and a virtual photo booth where fans can take pictures with
their favorite featured artists.

"The holidays are the perfect time to enjoy music or give the gift of music to
friends and family," said Sandy Uridge of Kellogg."We are excited to work
with some amazing artists to develop this customized experience, bringing it
to life from the back of the box, right onto the kitchen table."

With the help of Live Nation, Kellogg's consumers who purchase these specially
marked boxes will be able to collect codes to redeem for prizes such as
Ticketmaster Ticket Cash™ good toward tickets or free music downloads from
Kellogg's Family Rewards™.

"The Gift of Music gives fans an opportunity to bring the live music
experience home," said Russell Wallach, president, Live Nation Media and
Sponsorship. "The footage generated by Live Nation Studiosbrilliantly
re-creates a mini-concert on the spot. We're thrilled to help bring these
unforgettable moments to Kellogg's customers."

To preview how the "Gift Of Music" mobile app works, please click here:

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of four market leaders: Ticketmaster, Live
Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.
For additional information, visit

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About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company.Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats® and many more.
Because we believe in the power of breakfast, we focus our philanthropic
efforts on global hunger relief through our Breakfasts for Better Days™
initiative, providing 1 billion servings of cereal and snacks—more than half
of which are breakfast—to children and families in need by the end of 2016. To
learn more about our responsible business leadership, foods that delight and
how we strive to make a difference in our communities around the world, visit

SOURCE Live Nation

Contact: Jacqueline Peterson,, 310-360-3051
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