Outdoor Power Equipment Institute Advises Consumers to 'Look Before You Pump' at Gas Station

Outdoor Power Equipment Institute Advises Consumers to 'Look Before You Pump'
                                at Gas Station

--Industry's consumer protection campaign prepares consumers for changing gas
pumps and higher ethanol fuel blends--

PR Newswire

ALEXANDRIA, Va., Oct. 24, 2013

ALEXANDRIA, Va., Oct. 24, 2013 /PRNewswire/ -- The Outdoor Power Equipment
Institute (OPEI), an international trade association representing 100 small
engine, utility vehicle and outdoor power equipment manufacturers and
suppliers, today announced a national ethanol education and consumer
protection campaign, called 'Look Before You Pump.'

(Photo: http://photos.prnewswire.com/prnh/20131024/PH00300)

The 'Look Before You Pump' education campaign cautions consumers that it is
harmful and illegal to use higher than 10 percent ethanol gas in any outdoor
power equipment, such as mowers, chain saws, snow throwers, UTVs, generators
and other small engine products.

The urgency of the industry's campaign comes from research that shows
high-ethanol blends of gasoline can damage or destroy small engines not
designed to handle it. A recent OPEI/Harris Interactive study shows the vast
majority of Americans (71 percent) are "not at all sure" if it is illegal or
legal to put high level ethanol gas (i.e., anything higher than 10 percent
ethanol) into engines such as those in boats, mowers, chain saws, snow
mobiles, generators and other engine products.

The 'Look Before You Pump' campaign will reach consumers through radio and
video public service announcements (PSA), fact sheets, in-store displays,
labeling and product hang-tags. A prominent, red warning hand indicating 'OK'
for 10 percent ethanol and 'No' for mid-level ethanol blends (such as E15,
E30, E85) is the campaign's main graphic.

For more information, visit www.LookBeforeYouPump.com and search for
#LookB4UPump on Twitter and Facebook.

"Although there is continued uncertainty in the renewable fuels market, one
thing for certain is that the way consumers select and use fuel will be
changing in the coming years," said Kris Kiser, President and CEO of OPEI.

"It is incumbent upon our industry to be proactive. We are cautioning
American consumers and business owners whose livelihood depends on our
equipment to be more mindful at the gas pump. Don't assume that the gas you
put in your car can still go in your mower, chain saw or generator."

According to Todd Teske, Chairman, President and CEO of Briggs & Stratton
Corporation, the world's largest manufacturer of small engines, and OPEI's
Board Chair, "It is critical that we educate all users of outdoor power
equipment about the dangers misfueling can cause to their equipment. Our
number one goal is to protect our customers."

OPEI urges consumers to read their equipment operating manual before filling
with gasoline to ensure they use the right fuel for that engine.

About OPEI

The Outdoor Power Equipment Institute (OPEI) is an international trade
association representing 100 small engine, utility vehicle and outdoor power
equipment manufacturers and suppliers of consumer and commercial outdoor power
equipment. The OPEI Education Foundation is the creative force behind
TurfMutt.com. OPEI is a recognized Standards Development Organization for the
American National Standards Institute (ANSI) and active internationally
through the International Standards Organization (ISO) in the development of
safety and performance standards. For more information, visit www.OPEI.org.





SOURCE Outdoor Power Equipment Institute

Website: http://www.OPEI.org
Contact: Outdoor Power Equipment Institute (OPEI), Caroline March-Long,
Caroline@FourLeafPR.com, 434-295-5938 (phone), 434-760-1948 (cell)