LeapFrog Products Win Highly Coveted Oppenheim Toy Portfolio Platinum Award

 LeapFrog Products Win Highly Coveted Oppenheim Toy Portfolio Platinum Award

Recognized as the best children's toys of 2013, LeapPad™ Ultra, LeapReader™
and the Learn to Write with Mr. Pencil™ Stylus and Writing App receive
Platinum Awards

PR Newswire

EMERYVILLE, Calif., Oct. 24, 2013

EMERYVILLE, Calif., Oct. 24, 2013 /PRNewswire/ --LeapFrog  Enterprises, Inc.
(NYSE:LF), the leader in educational entertainment, today announced three of
its products received the prestigious Platinum Award from the Oppenheim Toy
Portfolio. LeapPad™ Ultra, LeapReader™ and Learn to Write with Mr. Pencil™
Stylus and Writing App were all Platinum Award recipients, the highest honor,
which celebrates the most innovative, engaging new products of the year. These
three products also received Special Needs Adaptable Product (SNAP) Awards
from the Oppenheim Toy Portfolio. The SNAP Award recognizes products that can
be used by or easily adapted for children with special needs.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"Once again, we received extremely positive feedback from both our parent and
kid testers on several new LeapFrog products," said Stephanie Oppenheim,
publisher of the Oppenheim Toy Portfolio. "LeapPad Ultra, LeapReader and the
Learn to Write with Mr. Pencil Stylus and Writing App received our Platinum
award, the highest honor that recognizes outstanding products that are
innovative, entertaining and enhance the play lives of children. Whether they
were learning to read and write with LeapReader, developing writing skills
with the Learn to Write with Mr. Pencil Stylus and Writing App or exploring
LeapPad Ultra's extensive library of educational games and apps, all three of
these products helped our testers build new skills and kept them highly

The Oppenheim Toy Portfolio, led by industry veterans Joanne and Stephanie
Oppenheim, is the leading resource and guide to the best in children's
entertainment. Since the founding of the Oppenheim Toy Portfolio Awards
program in 1997, LeapFrog has received more than 70 awards including 22
Platinum Awards and 14 Special Needs Adaptable Products Awards.

"It is a tremendous accomplishment to have three of our learning products
recognized by such an esteemed organization as the Oppenheim Toy Portfolio,"
said John Barbour, chief executive officer at LeapFrog. "Our talented team of
designers and in-house learning experts work tirelessly to ensure every
LeapFrog product delivers the highest quality educational entertainment
available for every child. We are very proud of LeapPad Ultra, LeapReader and
the Learn to Write with Mr. Pencil Stylus and Writing App. Each of these toys
offers children unique and fun play experiences, and we expect them to top
every child's wish list this holiday season. Additionally, having our products
recognized with a SNAP Award for their ability to enhance play experiences for
children with special needs reiterates our commitment to helping every child
reach their potential."

About LeapPad Ultra
LeapPad Ultra, the ultimate learning tablet for kids, is a new kid-tough
tablet that works with an extensive library of more than 800 educational
games, creativity apps, eBooks, videos, music and more, all designed or
approved by LeapFrog's highly experienced team of learning experts. LeapPad
Ultra features a seven-inch high-resolution screen, a rechargeable battery,
front and back cameras and video recorders and 8 GB of memory. LeapPad Ultra
features a kid-safe web content experience, LeapSearch™, created in
partnership with Zui™, a leading children's browser developer. LeapSearch is
kid-ready out of the box and delivers an experience that parents can trust
(MSRP $149.99, for children 4 to 9 years old).

About LeapReader
LeapReader, the complete learn to read and write system for children, helps
children build an early foundation for literacy and academic success.
LeapReader's three essential experiences – learn to read, learn to write and
learn through listening – teach children to sound out words and read
sentences, write letters with interactive guidance, and help develop listening
skills, comprehension and imagination through audio books, music and more all
available in the LeapReader library of more than 150 learning experiences
(MSRP $49.99, for children 4 to 8 years old).

About the Learn to Write with Mr. Pencil Stylus and Writing App
The Learn to Write with Mr. Pencil Stylus and Writing App is based on
LeapFrog's popular Mr. Pencil character and introduces children to basic
writing skills through more than 85 engaging activities. As they play
interactive games and activities children practice writing letters, numbers
and drawing shapes. This new app toy is compatible with the iPhone, iPod touch
or iPad (MSRP $14.99, for children 3 to 6 years old; app included with
purchase and available for download in the iTunes Store; iPhone 4, iPhone 4s
iPhone 5, iPod touch 4G & iPad sold separately).

LeapPad Ultra, LeapReader and Learn to Write with Mr. Pencil Stylus and
Writing App are available online and at major retail locations. For more
information, visit www.leapfrog.com.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys.The
Learning Path, LeapFrog's proprietary online destination for parents, provides
personalized feedback on a child's learning progress and offers
recommendations to enhance each child's learning experience. Through the power
of play, LeapFrog's products and curriculum help children of all ages prepare
for school and life success.LeapFrog's products are available in more than 45
countries and have been used by teachers in more than 100,000 U.S.
classrooms. LeapFrog is based in Emeryville, California, and was founded in
1995 by a father who revolutionized technology-based learning solutions to
help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

About Oppenheim Toy Portfolio
Founded in 1989 by child development and toy experts, Joanne Oppenheim and her
daughter Stephanie Oppenheim, as the leading independent guide to children's
media. The organization does not accept entry fees for reviewing products. All
award winners are reviewed by the Oppenheims for age-appropriateness and fun.
Their findings can be found at www.toyportfolio.com. Products are further
tested by their network of kid testers all over the country. The Oppenheims
are contributors to NBC's TODAY Show.

Media Contacts:
Monica Ma                  Kathryn Green
LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.
510-596-3437               510-596-3405
mma@leapfrog.com           kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.

Website: http://www.leapfrog.com
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