PPG Data Shows White Continues to Be Most Popular Global Car Color
*Rise shown for red and blue vehicles in North America in 2013.
*Continued rise in blue anticipated for 2014 models.
*Five palettes covering more than 60 new colors introduced for 2016-2017
TROY, Mich. -- October 24, 2013
PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation
coatings, today released its annual automotive color trend data, which shows
that white continues to be the most popular car color globally based on 2013
automotive build data.
According to PPG’s global data, white ranked first (up 3 percent from last
year to 25 percent) and silver and black tied for second (18 percent each).
These were followed by gray, red, natural hues, blue and green, all of which
maintained the same share of popularity as in 2012. In North America, white
remains most popular (21 percent), followed by black (19 percent), gray (17
percent), and silver (15 percent). These were followed by red, blue, natural
hues and green. In South America, however, silver leads in popularity (33
percent), followed by white (29 percent), black (13 percent), gray (11
percent), red (8 percent), natural (3 percent), blue (2 percent), and green
and other colors (1 percent total).
“While white continues to be the most dominant choice in car color, we see
growth in the variety of whites being offered to consumers,” said Jane E.
Harrington, PPG manager, color styling, automotive OEM (original equipment
manufacturer) coatings. “Car manufacturers are seeking ways to create
variations of white, silver, black and gray that are specific to their brands
and that complement different vehicle types. Distinct effects such as micas,
glass flakes, fine bright aluminum and hue-shifting pigments help them achieve
In fact, across North American vehicle types in 2013, PPG found that:
*Sport models are most likely to feature shades of red and blue,
*The largest percentage of gold and beige vehicles is in the minivan
*Luxury vehicles, 57 percent of which were gray in 2013, are most likely to
feature effect finishes in black metallic and white pearl, and
*Color varies most across sport utility vehicles (SUVs), with relatively
equal distributions finished in shades of white, black, blue, red and
Looking ahead, Harrington said drivers may see more blue in 2014 models. PPG’s
data has shown increases in the popularity of blue for certain regions and
vehicle types, such as an increase in North America this year and more than
double the popularity in sport models there between 2011 and 2013.
2016-2017 Automotive Color Palettes
In response to the continued demand for color innovation in automotive
coatings, PPG has introduced more than 60 exterior shades to manufacturers for
consideration in styling 2016-2017 model year vehicles. Titled “Colorography,”
the collection includes five palettes:
*Hi-Breed emphasizes the new design harmony between man and nature with a
palette consisting of neutrals, pastels and bright hues such as Lapis, a
brilliant gemstone blue that uses ANDARO(R) tint dispersions by PPG.
*Mosaic is based on the wealth of artisan patterns, shapes and prints, as
well as their strong colorations, and it includes colors such as Autumn, a
vivid metallic orange with colored aluminum flake that evokes an image of
*New Spirit reflects the primitive, natural colors of a desert sunset with
shades such as Sunray, an intense yellow tri-coat color with a
high-sparkle glass flake.
*Magnifigance combines the words magnificent and elegance, and the palette
recaptures elaborate styling details and opulent, regal colors for a
post-recession world with colors such as Mystic Magenta, a vibrant purple
with a unique hue-shift effect.
*Theorem is a precise and minimal contemporary palette that uses rich
brown, red and deep blue as accents for balanced neutrals such as Crisp
Grey, a graphite color with a surprise highlight of green metallic.
PPG engages a network of 23 internal color experts with a focus on automotive,
architectural, aerospace and consumer products markets. These specialists
analyze design trends, consumer preferences and priorities across regional,
cultural and global markets to determine factors that will influence future
color choices. The new colors and palettes introduced this year for automotive
manufacturers reflect developments across all these markets and influences.
PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and
specialty products company. Through leadership in innovation, sustainability
and color, PPG helps customers in industrial, transportation, consumer
products, and construction markets and aftermarkets to enhance more surfaces
in more ways than does any other company. Founded in 1883, PPG has global
headquarters in Pittsburgh and operates in nearly 70 countries around the
world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York
Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and
follow @PPGIndustries on Twitter.
Editor’s Note: Electronic images of PPG’s 2013 colour popularity charts,
high-resolution photos of the Automotive Color Trend Show, high-definition
video of cars being painted with PPG products at a General Motors plant and
additional information can be obtained at www.ppg.com/AutomotiveColorTrends.
Bringing innovation to the surface is a trademark and Andaro is a registered
trademark of PPG Industries Ohio, Inc.
PPG Industries, Inc.
Mark Silvey, 412-434-3046
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