Parachute & FedEx Express Canada urge drivers to be mindful of young
pedestrians every day of the year.
TORONTO, Oct. 24, 2013 /CNW/ - Driving with extra care on Halloween is a great
idea. Why not make it a habit every day? Each year, almost 2,400 children in
Canada are injured in pedestrian-related incidents. We can bring this number
down by driving carefully in residential areas, avoiding distractions and
keeping our speed at or below the posted limit—not just while children are
trick-or-treating, but every day of the year.
FedEx Express Canada and Parachute, a national charity dedicated to preventing
injury and saving lives, have tips for drivers and parents to ensure children
can walk safely in their neighbourhoods year round.
"Halloween is a fantastic opportunity for parents to discuss safe pedestrian
habits with their kids and to model safe behaviour both as a pedestrian and as
a driver," says Pamela Fuselli, a Vice-President at Parachute. "Practice the
safety rules with them and consistently set a good example - make it part of
the conversation. Research shows that this really makes a difference!"
"As the world's largest express transportation company, FedEx puts safety
above all, both in the workplace and in the communities in which we operate,"
said Lisa Lisson, president of FedEx Express Canada. "Our drivers know the
importance of being extra alert around school and pedestrian crossings, since
these are the most important stops they make each day."
To help parents and children prepare for Halloween, Parachute recommends:
-- Children under age nine should be accompanied by an adult or
responsible older child, since they lack the developmental
skills to cross the street on their own;
-- Teach your child to stop at the curb, look left, right and left
again, and to listen for oncoming traffic;
-- Select costumes with bright colours to increase your child's
visibility and choose face paint instead of masks;
-- Always cross at crosswalks, street corners or intersections -
it's unsafe to cross between parked cars or other obstacles;
-- Stay on the sidewalk when walking from house to house and if
there is no sidewalk, walk beside the road, facing traffic so
drivers can see you.
To help drivers prepare for Halloween, Parachute recommends:
-- Drive slowly in residential areas where children are more
likely to be trick-or-treating;
-- Watch out for kids, many of whom will be wearing costumes that
limit their vision;
-- Reduce distractions, such as cellphones or loud music, and stay
-- Reduce your speed during peak trick-or-treating hours.
Another effective way to increase road safety where you live is by becoming a
Pace Car community, part of Parachute's Walk This Way program. Community
members sign up to become "Pace Car drivers", displaying a Pace Car emblem on
their vehicle. They pledge to drive respectfully and within speed limits,
becoming "mobile speed bumps" to slow traffic, especially in school zones and
For more information on Halloween safety, how to become a Pace Car Community,
and the Walk This Way program, visit www.parachutecanada.ca.
Parachute is generously funded by FedEx Express Canada to provide the Walk
This Way pedestrian safety program year-round, providing education, resources
and support for parents and community groups to increase the safety of their
Parachute is a national, charitable organization dedicated to preventing
injuries and saving lives. Parachute officially came into being in July 2012
and unites the former organizations of Safe Communities Canada, Safe Kids
Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention.
Parachute's injury prevention solutions, knowledge mobilization, public
policy, and social awareness efforts are designed to help Canadians reduce
their risks of injury while achieving Parachute's vision of an injury-free
Canada where Canadians enjoy long lives lived to the fullest. For more
information, visit www.parachutecanada.org.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a
broad portfolio of transportation, e-commerce and business services. With
annual revenues of $43 billion, the company offers integrated business
applications through operating companies competing collectively and managed
collaboratively, under the respected FedEx brand. Consistently ranked among
the world's most admired and trusted employers, FedEx inspires its more than
300,000 team members to remain "absolutely, positively" focused on safety, the
highest ethical and professional standards and the needs of their customers
and communities. For more information, visit news.fedex.com.
Kathy Blair, Coordinator, Media Relations and Communications, Parachute Tel:
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