Toyota Boshoku Strengthens Its Sales Activities for Automotive Manufacturers in India

  Toyota Boshoku Strengthens Its Sales Activities for Automotive Manufacturers
  in India

Agreement reached with Relan Group to establish a joint sales venture in India

Business Wire

KARIYA, Japan -- October 24, 2013

Toyota Boshoku Corporation (TOKYO:3116), a premier manufacturer of automotive
interior systems, is pleased to announce that it has reached an agreement to
establish a joint sales venture with Relan Group of Industries, an automotive
components supplier that makes seats and other components in India.

Toyota Boshoku strengthens sales for automotive manufacturers in India with
Relan Group. From left t ...

Toyota Boshoku strengthens sales for automotive manufacturers in India with
Relan Group. From left to right: Sharda Motor Industries Limited Director Mr.
Rohit Relan, Toyota Boshoku Corporation President Dr. Shuhei Toyoda, Toyota
Boshoku Asia Co., Ltd. CEO Mr. Shozo Ishikawa

With the aim to strengthen its sales structure and expand business in the
decisive Indian market, the Toyota Boshoku group has established a joint sales
venture, TOYOTA BOSHOKU RELAN INDIA PRIVATE LIMITED.

In 2012, Toyota Boshoku and Relan Group agreed to combine their collective
strengths to expand their seat and interior component business in India by
tapping Toyota Boshoku’s global R&D power and high quality manufacturing with
Relan Group’s sales and purchasing strengths. Toyota Boshoku’s technical
operations will support sales activities to realize swift and accurate
assessment of customers and their needs in the Indian market.

Toyota Boshoku’s management hub for the Asia & Oceania region, Toyota Boshoku
Asia Co., Ltd., and Relan Group’s automotive components company, Sharda Motor
Industries Limited will invest equally in the joint venture.

Toyota Boshoku has been doing business in India since it set up its subsidiary
Toyota Boshoku Automotive India Private Limited in 1998. The company’s 800
employees produce seats, door trim, air cleaners and other automotive
components.

Toyota Boshoku will continue to strengthen its business in each region and
offer customers worldwide appealing, comfortable and safe automobile interior
space.

About Toyota Boshoku Relan India Private Limited

Toyota Boshoku Relan India Private Limited is slated to be established in Pune
City, Maharashtra State of the Republic of India in November 2013. The
Chairman of the new company shall be Mr. N. D. Relan, representing the Relan
Group, and heading up the company as Managing Director will be Mr. Toshifumi
Chujo, representing Toyota Boshoku Asia. The company has been set up with a
capital of 80 million Indian Rupee (approx. 1.4 million US$) and is equally
held by Toyota Boshoku Asia and Sharda Motor Industries Limited. The company
will head up sales activities for automotive seats and interior components in
India.

About Toyota Boshoku group

Toyota Boshoku group, one of the world’s premier interior system suppliers and
filter manufacturers, develops and produces interior components, filtration
and powertrain components at over 100 sites in 27 countries around the world.
During the fiscal period ending in March 2013, Toyota Boshoku had consolidated
net sales of 1,079 billion yen (approx. 13 billion US$) and operating income
of 25 billion yen (approx. 30 million US$).

About Toyota Boshoku Asia

Toyota Boshoku’s management hub for the Asia & Oceania region, Toyota Boshoku
Asia Co., Ltd. was established in Thailand in June 2001 and is a leading
manufacturer of automotive seating and interior components with 23 sites
throughout the Asian region including Thailand, India, Indonesia, the
Philippines, Vietnam and other countries.

About Relan Group

The Relan Group has been engaged, inter alia, in the business of manufacturing
automotive components since 1983 and has expertise in doing business in India.
The Relan Group has a sound engineering base and capability in producing high
quality, cost competitive products and has built up a substantial customer
base in India over the years. Founded in 1930, it has approximately 2,500
employees (consolidated) and consolidated net sales of 250 million US$.

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Contact:

Toyota Boshoku Corporation
Lara Christine Sakamoto, +81-566-26-0301
External Affairs & Public Relations Div.
christine_sakamoto@toyota-boshoku.co.jp
 
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