Canon U.S.A. and Ron Howard Launch “Project Imaginat10n” Film Festival on Yahoo Showcasing Ten Films Inspired by User

  Canon U.S.A. and Ron Howard Launch “Project Imaginat10n” Film Festival on
  Yahoo Showcasing Ten Films Inspired by User Submitted Photographs

 “A Ron Howard Presentation” Features Ten Short Films Directed by Jamie Foxx,
 Eva Longoria, Georgina Chapman, James Murphy, Biz Stone and the Five Winning
       Consumer Directors of the Canon Project Imaginat10n Film Contest

Business Wire

MELVILLE, N.Y. -- October 24, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, and two-time
Academy Award® winner Ron Howard, are officially launching the “Project
Imaginat10n” Film Festival, which will kick off with the global premiere of
ten short films at Lincoln Center in New York City today. Following the
premiere, screenings will be held in Los Angeles, CA hosted by Bryce Dallas
Howard, the first graduating director of Canon’s Project Imagin8ion as well as
in Brooklyn, NY hosted by James Murphy, a celebrity director for Project
Imaginat10n. Yahoo Screen will continue celebrating the Film Festival from
October 25, 2013 through the end of the year where consumers can view each of
the 10 films.

Proving Ron Howard’s words “we’re all creative,” five innovative celebrities
took to the director’s chair – Jamie Foxx (Academy Award® winner), Eva
Longoria (Golden Globe nominated and SAG Award winning actress), Georgina
Chapman (designer and co-founder of Marchesa), James Murphy (founder of LCD
SOUNDSYSTEM) and Biz Stone (co-founder of Twitter). The project launched with
a photo contest, inviting the masses to interpret 10 storytelling themes
through photography. After receiving thousands of submissions, 91 winning
photos were announced. Then, the directors each chose nine photos, one from
each theme, to inspire their films. A 10^th photo in the Discovery theme,
selected by Ron Howard, was utilized in all films to create a common thread.

Canon gave consumers of all skill levels an opportunity to showcase their
creativity and storytelling abilities by undertaking the same creative
exercise—selecting photos from the same pool as the celebrity directors to
inspire short films. With hundreds of user generated films submitted, Ron
Howard and Bryce Dallas Howard selected five winning films.

“I am so proud to be part of this creative journey with Canon, the impetus to
ten inspiring, brave and audacious films that are a testament to the power of
the imagination,” said Ron Howard.

“From inviting the masses to submit photographs to shape the creative
direction of a film to then challenging consumers to direct their own short
films, Project Imaginat10n has been a user generated project from start to
finish,” said Yuichi Ishizuka, executive vice president and general manager,
Imaging Technologies & Communications Group, Canon U.S.A. “In an effort to
continue our collaboration with the community, we are pleased to take the
concept of a film festival to a new level, asking consumers to watch the films
side-by-side online.”

“A Ron Howard Presentation” consists of 10 films including:

  *Jamie Foxx, Celebrity Director - “…And She Was My Eve”
  *Eva Longoria, Celebrity Director - “Out of the Blue”
  *Georgina Chapman, Celebrity Director - “A Dream of Flying”
  *James Murphy, Celebrity Director - “Little Duck”
  *Biz Stone, Celebrity Director - “Evermore”
  *Arrius Sorbonne, Winning Director - “Dominus”
  *Jared Nelson, Winning Director - “Chucked”
  *Julian Higgins, Winning Director - “Here and Now”
  *Kalman Apple, Winning Director - “A Day in the Country”
  *Ronnie Allman, Winning Director - “Filter”

To take part in Canon’s Project Imaginat10n, the first film festival inspired
by user-submitted photographs, consumers can visit: http://screen.yahoo.com.

Freestyle Picture Company produced the five celebrity director films as well
as Bryce Dallas Howard’s short film when you find me as part of Canon’s
Project Imagin8ion. Francesca Silvestri and Kevin Chinoy of Freestyle have a
track record of shepherding first time directors.

Grey New York, Canon’s agency partner for over thirty years, developed the
creative and digital elements of the multi-phase campaign. Grey Activation and
Public Relations managed the talent partnerships as well as the promotional,
event and public relations efforts.

For the latest news and announcements related to Project Imaginat10n follow
@CanonUSAImaging on Twitter and join the conversation with #CanonPI10.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the tenth consecutive year, and for
camcorders for the past three years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA

ABOUT RON HOWARD

Ronald William “Ron” Howard is an American actor, director and producer. He
came to prominence as a child actor, playing Opie Taylor in the sitcom The
Andy Griffith Show for eight years, and later as the teenaged Richie
Cunningham in the sitcom “Happy Days” for six years. He made film appearances
in “American Graffiti” in 1973 and, while starring in “Happy Days,” he also
made “The Shootist” in 1976, as well as making his directorial debut with the
1977 comedy film “Grand Theft Auto.” He left “Happy Days” in 1980 to focus on
directing, and has since gone on to direct several films, including the
Oscar®-winning “Cocoon,” “Apollo 13,” “Frost/Nixon,” and “How the Grinch Stole
Christmas.” Ron won the Academy Award® for “A Beautiful Mind” as the director
and also producer of the film. In 2003, he was awarded the National Medal of
Arts.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Contact:

Editorial Contacts:
Robert Luckett
Canon U.S.A., Inc.
(631) 330-5205
rluckett@cusa.canon.com
or
Courtney Engel
Grey Alliance
(212) 546-2372
cengel@grey.com
or
Canon U.S.A. website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
 
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