National School Supplies Company Launches New eCommerce Store on the iAPPS Commerce Platform

National School Supplies Company Launches New eCommerce Store on the iAPPS
Commerce Platform

BURLINGTON, Mass., Oct. 24, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading
provider of innovative and affordable writing supplies for school, home, and
office launched their new eCommerce web store on Bridgeline Digital's iAPPS
Commerce platform. Catering to teachers, parents and office administrators,
the new web store empowers their corporate marketing team to manage and
control their entire digital engagement and eCommerce strategy in a single,
unified framework.

With nationwide eCommerce sales growing rapidly and expected to reach $262
billion by the end of 2013, the company felt it was imperative to bolster the
effectiveness of their web store capabilities to capitalize on this ever
expanding channel. iAPPS Commerce enables the writing supplies provider to
easily manage initiatives critical to eCommerce success including product
details, inventory levels, customer relations and account information,
shipment tracking, and real-time reporting.

With the award-winning iAPPS platform, the customer is able to increase
conversion rates with the seamless user experience offered by iAPPS Commerce,
publish and edit web content with iAPPS Content Manager, manage distribution
lists and execute local marketing initiatives with iAPPS Marketier, and
oversee the effectiveness of their web strategies through iAPPS Analyzer.

In addition to iAPPS' deeply integrated platform and extensive out-of-the-box
capabilities, the website development also included user experience design and
custom functionality through the integration of third-party resources like ERP
software and eCommerce personalization tools like MyBuys. Additionally,
Bridgeline developers created a customized rewards program that automatically
offers incentives options like coupons, discounts, or free shipping to
customers based on their overall purchasing behavior.

"Bridgeline is ecstatic to launch another outstanding eCommerce website that
integrates our elite capabilities in Content Management, eMarketing and
analytics," said Thomas Massie, Bridgeline's Chief Executive Officer. "This
launch is further validation of the iAPPS platform as a premiere solution for
all types of companies looking to grow their eCommerce businesses."

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from small- and
medium-sized organizations to Fortune 1000 companies. To learn more, please
visit or call (800) 603-9936.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Senior Vice President, Marketing

Bridgeline Digital, Inc. logo
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