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Cooking Light and SodaStream Join Forces to Offer Delicious, Naturally-Sweetened Flavors for the SodaStream Home Soda Making

         Cooking Light and SodaStream Join Forces to Offer Delicious,
    Naturally-Sweetened Flavors for the SodaStream Home Soda Making System

Fresh, fizzy, fruity flavors will initially include Passionfruit-Mango and
Kiwi-Pear

PR Newswire

NEW YORK and AIRPORT CITY, Israel, Oct. 24, 2013

NEW YORK and AIRPORT CITY, Israel, Oct. 24, 2013 /PRNewswire/ --Cooking
Light, the leading epicurean brand positioned where great food meets good
health, and SodaStream International Ltd. (NASDAQ: SODA), the world's leading
manufacturer and distributor of home beverage carbonation systems, today
announced an exclusive relationship for SodaStream to produce and distribute a
portfolio of co-branded, fruit-based syrups using all-natural flavors and
sweeteners. This new suite of flavors, starting with Passionfruit-Mango and
Kiwi-Pear, is uniquely designed to provide consumers with delicious options
for carbonated beverages. Earthbound LLC, Cooking Light's licensing partner,
was instrumental in bringing these two brands together.

(Photo: http://photos.prnewswire.com/prnh/20131024/NY02817 )
(Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO )

"Cooking Light is excited to team with SodaStream to launch this
groundbreaking family of new flavors," stated Diane Oshin, Cooking Light Group
Publisher. "It's the perfect match: Our principles on healthier eating and
environmental sustainability are aligned, and we both recognize the value of
providing consumers with a smarter alternative to conventional carbonated
beverages."

"We are happy to welcome Cooking Light to the SodaStream family, enabling us
to tap into their loyal and beloved brand in the healthy lifestyle space,"
stated Daniel Birnbaum, CEO of SodaStream. "This series of new flavorsuses a
proprietary formula that is naturally sweetened and free of artificial
flavors. We are confident that by joining forces with Cooking Light,
SodaStream will reach a sophisticated audience of food and beverage
connoisseurs with our message of consumer empowerment and better living."

Earthbound LLC's Co-Chairman, Jeffrey Cohen further added his excitement for
this program stating, "Earthbound is proud to have brought these two companies
together, bringing new and unique drink choices to the marketplace."

The products are expected to debut at retail during the first quarter of 2014.

Cooking Light Contact:
Erin Clinton
Communications Director, Cooking Light
212-522-2710
Erin_Clinton@timeinc.com

For Cooking Light License Opportunities
Lisa Coffey
General Merchandise Manager
Earthbound LLC
Phone: 646-873-3800
lisa@earthboundllc.com

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

About Cooking Light
Cooking Light is the nation's leading epicurean magazine brand with the
largest audience and most epicurean editorial. It is the only  epicurean
brand positioned where great food meets good health. Cooking Light received
two James Beard Foundation 2013 Book, Broadcast and Journalism Awards. The
brand delivers innovative recipes, nutrition advice, and resources to live a
healthful lifestyle via its magazine, website, and portfolio of cookbooks;
across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy
Menu Maker app; and on social media platforms, including Facebook, Twitter
(@Cooking_Light), Pinterest, Instagram (@cookinglight), and Google+. Cooking
Light is part of the Time Inc. Lifestyle Group, a division of Time Inc.,
(NYSE: TWX) the largest magazine media company in the U.S.

About SodaStream
SodaStream International is the world's leading manufacturer and distributor
of home beverage carbonation systems, which enable consumers to easily
transform ordinary tap water instantly into carbonated soft drinks and
sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost effective,
promote health and wellness, and are customizable and fun to use. In
addition, our products offer convenience by eliminating the need to carry
bottles home from the supermarket, to store bottles at home or to regularly
dispose of empty bottles. SodaStream products are available at more than
60,000 retail stores in 45 countries around the world, including over 15,000
retail stores in the United States. For more information please visit
www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC
documents, press releases, videos, audiocasts and more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad,
or https://play.google.com/store/apps/details?id=com.theirapp.soda for your
Android mobile device.

About Earthbound LLC
Earthbound LLC manages a portfolio of popular brands, patented products and
technologies which it markets directly to major American retailers and
preferred suppliers. Earthbound licenses its clients' intellectual property
either directly to retailers or to their preferred suppliers and works
hand-in-hand with the retailer/preferred supplier on a long-term basis to
manage the business and drive retail sales using its in-house product design
and marketing resources. Earthbound's decade-long track record of installing
large branding programs at mass-retailers has generated billions of dollars in
retail sales with programs such as Isaac Mizrahi at Target & QVC, Fieldcrest
at Target, XOXO at Macy's, Charisma at Bloomingdales, and Better Homes &
Gardens at Wal-Mart. For more information, visit www.earthboundllc.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream

Website: http://www.sodastream.com
 
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