Rakuten Kirei ºC Navi Wins Good Design Award 2013

  Rakuten Kirei ºC Navi Wins Good Design Award 2013

Business Wire

TOKYO -- October 24, 2013

Rakuten, Inc. and Toshiba Corporation (TOKYO:6502) announced today that their
jointly developed service for women, “Rakuten Kirei ºC Navi,” which provides
advice and information on a variety of aspects of beauty based on basal body
temperature, received a Good Design Award 2013 from the Japan Institute of
Design Promotion (JDP).

Rakuten Kirei C Navi (Photo: Business Wire)

Rakuten Kirei C Navi (Photo: Business Wire)

The Good Design Award has served as Japan’s design evaluation and commendation
system since 1957, when it was launched by the government of Japan to identify
and recognize products with particularly good designs. The Good Design Award
covers myriad fields of design and since its inception, about 1,000 awards
have been handed out every year over the past 55 years and a grand total of
some 38,000 products have received recognition.

Rakuten Kirei ºC Navi enables female consumers to upload to their mobile
devices their basal body temperature data measured by a specially designed
thermometer developed by Toshiba. They are then able to track and manage their
temperature using an exclusively developed app. Female consumers establish a
daily habit of dedicating less than one minute to taking their temperature
(about 40 seconds), and uploading the data to their mobile device (two to
three seconds). The app provide beauty advice to the user that best matches
their body temperature results, broken down by the themes of beauty, diet, and
fine dining. This is in addition to helping users manage their daily basal
temperature readings, as well as predict their next period and date of
ovulation. The service can be used on both Android devices and iOS devices,
and costs 170 yen per month or 2,000 yen (consumption tax included) for a
one-year subscription. The thermometer features Toshiba’s long-standing
communication technology for sending precise data, and ultra low power
consumption technology, which means that the battery will not have to be
changed for a long time, even if used daily.

Rakuten Kirei ºC Navi won a Good Design Award in the Service and System for
Individuals category. The service was recognized for its simple and easy
operating system designed with proprietary communications technologies, for
its low monthly subscription cost, and for its basal temperature monitoring
system’s completeness and compatibility with smartphones. In conjunction with
this award, Rakuten Kirei ºC Navi will be on display at the Good Design
Exhibition 2013 held at Tokyo Midtown between October 30 and November 4, 2013.

Going forward, Rakuten and Toshiba will reflect user feedback into the service
and design to ensure that female consumers are more easily able to monitor and
be aware of changes taking place in their bodies.

  Details of the Rakuten Kirei ºC Navi - Winner of a Good Design Award 2013

Product name: Rakuten Kirei ºC Navi
Website: http://kidona.rakuten.co.jp/

Product introduction on the Good Design Award website:

Key points of the evaluation performed by the Good Design Awards Judging

  *Simple and easy operating system that utilizes proprietary communications
    technologies that enable users to upload and manage their basal body
    temperature on their smartphone at the touch of a button
  *Low monthly subscription cost
  *Basal temperature monitoring system’s advanced level of completeness and
    compatibility with smartphones

About the Good Design Award
The Good Design Award has served as Japan’s only design evaluation and
commendation system since 1957, when it was launched by the Government of
Japan to identify and recognize products with particularly good designs. For
more than 55 years, the award has helped to enhance Japan’s industry and
lifestyle through design, with a grand total of some 38,000 products being
recognized to date. Today, the Good Design Award has grown to become a highly
recognized design award around the world by many companies and organizations.
The “G Mark,” which shows that a product has received a Good Design Award, is
now widely recognized as a symbol of design quality.

Photos/Multimedia Gallery Available:



Rakuten, Inc.
Tel: +81-50-5817-1104
E-mail: pr@mail.rakuten.com
Toshiba Corporation
Semiconductor & Storage Products Company
Megumi Genchi / Kota Yamaji
Communication IR Promotion Group
Business Planning Division
Phone: +81-3-3457-3576
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