Pure Connect Music Service Goes Live in the U.S.

Pure Connect Music Service Goes Live in the U.S. 
Labels and Retailers Get Behind Integrated Music Service and Wireless
Multiroom System With Unparalleled Synchronization Technology 
SAN FRANCISCO, CA -- (Marketwired) -- 10/24/13 --  Pure announces
that its Pure Connect(1) on-demand music service is now available in
the U.S. This launch, in combination with Jongo (a fully integrated
music service and multiroom speaker system) has support from
independent and major music labels -- including Sony Music
Entertainment, Universal Music Group and Warner Music Group -- and
will be available through U.S. retailers, including Walmart, Best Buy
and Amazon with more to follow.  
Pure Connect has been designed to work seamlessly with Pure's Jongo
multiroom music system and uniquely offers users free access to live
and on-demand radio content; as well as their own music collection
and a subscription music service enabling millions of tracks to be
streamed throughout their home with the option to listen offline.
Jongo is the first multiroom system to deliver the sync performance
and quality of a wired system in a wireless setting, and is a
superior technological solution compared to others on the market
Pure has developed Jongo to be a truly multi-platform system to cater
for the increase in smartphone and tablet ownership. The majority of
Americans (56 percent) now own a smartphone and 34 percent of
American adults also own a tablet.(3) Jongo can be controlled via
both iOS and Android smartphones and tablets while Pure Connect can
be enjoyed through these devices and PCs making the system incredibly
flexible and accessible to the mainstream. 
"More than half of U.S. consumers surveyed indicated they would be
likely to buy a product like Jongo and engage with streaming digital
music, but currently Internet radio and on demand music services
represent a relatively small proportion of total U.S. radio
listening(4)," said Noam Meppen, Pure's Director of Sales, US. "This
leaves a huge audience who want to try streaming but haven't found
the right product or service. We've developed Jongo and Pure Connect
to work seamlessly together to cater for this mainstream audience and
the way people want to listen to music now."  
The Next Wave in Consumer Audio
 Audio has been a key consumer 
category in recent years with first the boom in iPod docking systems
and then the recent explosion in Bluetooth speakers and premium
headphones for casual listening. Wi-Fi multiroom speakers, which are
suited for a more immersive and connected listening experience, are
poised to be the 'next big thing' in consumer audio and will
represent a growing part of the wireless speaker market, which will
eclipse the speaker dock market. By 2017 the global market for
wireless speakers is expected to reach 18.5m units, compared to a
speaker dock market of 16.7m units by this time.(5) 
"Digital music consumption is at a tipping point and mainstream
consumers are starting to embrace streaming," continued Noam Meppen.
"These music fans are looking for an effortless way to stream their
music collection and Pure has addressed this in a way that no one
else has so far. Pure Connect and Jongo integrates live radio (which
is consumed by over 240 million adults in the U.S and the single
greatest way for consumers to discover new music), millions of
streamable tracks, and your own digital music collection, which is
significant as digital files have now surpassed the CD, Vinyl or
Cassette combined as a more common means of listening to audio. (6)
The integration of all this content with Pure's Jongo multiroom
speaker system adds up to the killer combination that consumers need
to propel them into the wireless streaming age." 
Pure Connect & Jongo
 Pure Connect transforms smartphones and tablets
into the ultimate remote control for Pure's Jongo multiroom speaker
system allowing users to listen to beautifully synchronized audio
throughout the home. Jongo multiroom speakers benefit from Pure's
excellence in audio, streaming and synchronization technology making
Jongo one of the most advanced multiroom speaker systems available.  
The family consists of the Jongo A2 wireless hi-fi adapter; Jongo S3
rechargeable, portable wireless speaker; Jongo T2 and Jongo T6
wireless multiroom speakers. Currently, one of the only systems to
offer both wireless multiroom and casual Bluetooth streaming, Jongo
offers users the best of both worlds and a truly immersive
experience. Users can simply add extra Jongo speakers or adapters on
the same Wi-Fi network to build their multiroom system. 
The Jongo multiroom speaker system is available now in approximately
2,800 Walmart stores and on Walmart.com, in addition to more than 300
Best Buy locations and can be ordered now online at Amazon.com.
Please visit www.pure.com and www.pureconnect.com for more
Editor's Notes 
(1) Pure Connect transforms smartphones or tablets into the ultimate
Jongo remote control. The app is available on iOS and Android and is
free to download. There are three services to choose from: 
Pure Connect Green (free forever) 

--  Ideal for radio, music, sports and news fans; tune into live radio,
    catch-up with on-demand programs, save favorites and play all the
    music stored on your device
--  Over 20,000 radio stations
--  More than 200,000 on-demand podcasts and programs

Pure Connect Blue ($4.99 a month -- introductory offer available to
Pure device owners) 

--  Unlimited streaming of millions of tracks on top of your own music and
    lets you discover new artists and create playlists

Pure Connect Violet (free for a month and then $9.99 a month) 

--  Take your music wherever you go: online and off. One app-tap downloads
    your playlists so you can listen wherever you are. Perfect for when
    you're not connected to Wi-Fi -- like driving in the car.

Users can also listen to their music subscription playlists through
Pure's wide range of internet-connected products, online at
www.pureconnect.com and via their iOS or Android smartphone or
tablet. Visit www.pureconnect.com to find out more.  
(2) Caskeid, a technology developed by Pure's parent company
Imagination Technologies, is one of the world's most accurately
synchronized wireless multiroom connected audio streaming
technologies. The unique software technology within Caskeid delivers
outstanding audiophile-quality stereo playback with less than 50uS
delay; a true 'Wi-Fi Hi-Fi' that is good enough to replace wires,
satisfying even the most demanding audiophile.  
(3) Statistics pulled from Pew Internet Research Center mobile
technology report, May 2013.
(4) 57 percent of US consumers said they were ready to buy a product
like Jongo. The study, carried out by Pure and AudienceNet
(AudienceNet is a fully accredited market research agency which uses
state-of-the-art technology to derive significant consumer insights.
It creates, builds and manages bespoke online communities which are
wholly reflective of any given audience, target market or
geographical community), polled a statistically and demographically
representative sample of over 5000 respondents from the UK, Germany,
France, Italy and North America. Results clearly show a high demand
for both Bluetooth and wireless multiroom speakers. 
Cowen analyst John Blackledge forecast total web-radio listening
hours to rise to 19 percent of total U.S. listening hours by fiscal
2019 from 10 percent in fiscal 2014. In
ternet radio listening hours
have climbed about 2 percentage points in the past two years,
according to Cowen. - CNBC, Wednesday, 26 Jun 2013
(5) Futuresource Consulting 
(6) 243 Million US Adults Listen to Radio Each Week - Abratron
(Spring 2013)  
19 percent of US consumers claim to discover new music from hearing a
song on the radio or from a DJ recommending it - AudienceNet 
40 percent of US consumers claim to consumer audio via digital files
versus 38 percent who consume audio via CDs, cassettes or vinyl -
About Pure
 Pure is a world leading consumer electronics manufacturer
and leads the way in music streaming and radio systems and
entertainment cloud services with the Pure Connect portal
www.pureconnect.com as well as innovating in new areas such as the TV
set top box market. Designed and engineered in the UK, all of Pure's
products are manufactured with the environment in mind and at
ethically audited facilities. Pure is a division of Imagination
Technologies Group plc. See www.pure.com. 
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US Press Contact 
Melanie Lombardi 
LEWIS PR for Pure 
415 432 2421 
UK Press Contact
Vicky Hewlett
+44 (0)1923 260 511
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