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Businesses Turn to Dell and SAP to Access Critical Data in Seconds for Real Competitive Advantage

  Businesses Turn to Dell and SAP to Access Critical Data in Seconds for Real
  Competitive Advantage

Customers select SAP HANA® with Dell hardware and services to gain
efficiencies, scale and better decision-making

Dell World 2013

Business Wire

LAS VEGAS & ROUND ROCK, Texas -- October 23, 2013

Customers of all sizes, across geographies and vertical industries, have
selected solutions from Dell and SAP to help speed decision making, scale new
heights and deliver real-time analytics. Organizations are utilizing Dell
hardware and services with SAP HANA® software to help them achieve quick data
insights, maximize efficiencies and deliver competitive advantage to their
business. Aareon AG, Atos and Gesellschaft für Information und Bildung (G.I.B)
are a few of these pioneering customers.

Organizations require proactive insights into their business operations to
respond quickly to changing market conditions. However, the sheer volume of
operational data available often exceeds the amount of data that traditional
disk-based systems can process within a reasonable time, resulting in
inadequate access to information and unacceptable lag times. With Dell Active
Infrastructure Solutions for SAP HANA, customers have a cost-effective and
optimized way to help see fast results, maximize efficiency, increase
scalability and availability, and reduce risk.

Aareon makes business processes four times faster

Aareon AG, a leading consultancy and provider of IT systems for the property
sector, has offices in more than 27 locations across Europe and manages around
10 million rental units. Aareon deployed SAP HANA on Dell PowerEdge servers to
drive growth by giving decision makers faster insight to business data.

“When we looked for an IT provider to deliver solutions for SAP HANA, Dell
came closest to our demands,” said Christian Sanger, team leader, SAP
division, Aareon AG. “Our customers’ employees can now complete reporting much
more quickly than before because SAP HANA running on Dell servers makes their
business processes four times faster.”

In addition to faster business processes, Aareon completed their
implementation with expert support for SAP HANA from Dell Services. “As a
result of the workshop on SAP HANA from Dell, personnel gained deep insight
into the software and knowledge to begin working with the technology when it
went live,” said Sanger.

Atos’s 10,000 consultants quickly gain skills with SAP HANA

International IT services company Atos supports around 5,000 systems running
SAP® software globally and more than 1.3 million people who rely on the
technology to deliver their business goals. In order to maintain its leading
expertise in SAP solutions, Atos turned to Dell solutions for running SAP HANA
to give its consultants worldwide access to SAP HANA.

“There’s a lot of interest in SAP HANA worldwide, and it’s great that our
consultants can offer the expertise that customers require using our Dell
hardware,” said Michel Mertens, head of the Atos, Customer Center of Expertise
for SAP solutions. “This really adds value to our innovative initiatives at
the Atos SAP HANA Lab and Innovation center.”

G.I.B gives customers access to critical data in seconds

Based in Germany, G.I.B has been an SAP software solution and technology
partner for more than seven years, and develops solutions designed to help
companies remain competitive in a challenging business environment. By
installing SAP HANA on Dell PowerEdge servers and using Dell Services to help
the project stay on schedule, G.I.B provided customers with faster access to
supply chain data to help them increase efficiency and make better decisions.

“With SAP HANA running on Dell PowerEdge servers, we’ve got data access down
to just seconds, helping customers get business insight faster for better
decision making,” said Nikolaj Schmitz, IT manager, G.I.B. “We would recommend
this configuration to companies because it delivers the power and stability to
maximize the performance of business-critical large-scale SAP software
environments.”

Dell and SAP: Better Together

For more than a decade, Dell has collaborated with SAP to successfully deliver
hundreds of SAP solutions across many industries. More information can be
found at www.dell.com/hana.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.com.

Dell World

Join us at Dell World 2013, Dell’s premier customer event exploring how
technology solutions and services are driving business innovation. Learn more
at www.dellworld.com and follow #DellWorld on Twitter.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device -- SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Dell and PowerEdge are trademarks of Dell Inc. Dell disclaims any proprietary
interest in the marks and names of others.

SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP
AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their
respective companies.

Contact:

Dell Inc.
Julie Metting, +1 512-203-1860
Julie_Metting@Dell.com
or
SAP
Dorit Shackleton, +1 604-889-7841
dorit.shackleton@sap.com