Vapor Corp. To Raise $10 Million in Private Placement

            Vapor Corp. To Raise $10 Million in Private Placement

PR Newswire

DANIA BEACH, Fla., Oct. 23, 2013

DANIA BEACH, Fla., Oct. 23, 2013 /PRNewswire/ --Vapor Corp. (OTCQB:VPCO;
"Vapor", the "Company" or "we"), a leading U.S. based electronic cigarette
company whose brands include Krave®, Fifty-One®, VaporX®, Alternacig®, EZ
Smoker®, Green Puffer®, Americig®, Fumare™, Hookah Stix® and Smoke Star®,
today announced that it has entered into a definitive agreement with various
institutional and individual accredited investors and certain of its officers
and directors to raise gross proceeds of $10 million in a private placement of
16,666,667 shares of its common stock at a per share price of $0.60.

Vapor expects to receive net proceeds of approximately $9 million, after
paying placement agent fees and estimated offering expenses, which will be
used to fund the Company's growth initiatives and for working capital
purposes. The private placement is subject to customary closing conditions.

Vapor will be required to file a resale registration statement with the
Securities and Exchange Commission within 30 days following the closing that
covers the resale by the purchasers (other than the Company's participating
officers and directors) of the shares of common stock purchased by them in the
private placement.

In conjunction with completion of the private placement, the holders of the
Company's approximately $1.7 million of outstanding senior convertible notes,
some of whom are officers and directors of the Company, have agreed to convert
in full all of these senior convertible notes into approximately 3.9 million
shares of the Company's common stock, whereupon all of these senior
convertible notes will be fully extinguished and cease to be outstanding.

Additional information about the private placement will be filed by Vapor with
the Securities and Exchange Commission in a Current Report on Form 8-K and
investors are encouraged to read the filing for a better understanding of the
terms of the private placement.

The shares of common stock offered in the private placement have not been be
registered under the Securities Act of 1933 or applicable securities laws of
any state or jurisdiction. Accordingly, the shares may not be offered or sold
in the United States except pursuant to an effective registration statement or
an applicable exemption from the registration requirements of the Securities
Act and such applicable securities laws of any state or jurisdiction. This
press release is issued pursuant to Rule 135c under the Securities Act and
does not constitute an offer to sell or the solicitation of an offer to buy
the securities, nor shall there be any sale of the securities in any state or
jurisdiction in which such offer, solicitation or sale would be unlawful prior
to the registration or qualification under the securities laws of such state
or jurisdiction.

About Vapor Corp.

Vapor Corp., a publicly traded company, is a leading U.S. based electronic
cigarette company, whose brands include Fifty-One®, Krave®, VaporX®, EZ
Smoker®, Alternacig®, Green Puffer®, Americig®, Fumare™, Hookah Stix® and
Smoke Star®. We also design and develop private label brands for some of our
distribution customers. "Electronic cigarettes" or "e-cigarettes," are
battery-powered products that enable users to inhale nicotine vapor without
smoke, tar, ash or carbon monoxide. Vapor's electronic cigarettes and
accessories are available online, through direct response to our television
advertisements and through retail locations throughout the United States. For
more information on Vapor Corp. and its e-cigarette brands, please visit us at

Safe Harbor Statement

This press release contains certain forward-looking statements that are made
pursuant to the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995, as amended. Words such as "expects," "anticipates,"
"plans," "believes," "scheduled," "estimates" and variations of these words
and similar expressions are intended to identify forward-looking statements.
These forward-looking statements concern Vapor's operations, economic
performance and financial condition and are based largely on Vapor's beliefs
and expectations. These statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of Vapor to be materially different from any future results,
performance or achievements expressed or implied by such forward-looking
statements. Certain of these factors and risks, as well as other risks and
uncertainties are stated in Vapor's Annual Report on Form 10-K for the fiscal
year ended December 31, 2012 and in Vapor's subsequent filings with the U.S.
Securities and Exchange Commission. These forward-looking statements are made
as of the date of this press release, and Vapor assumes no obligation to
update the forward-looking statements or to update the reasons why actual
results could differ from those projected in the forward-looking statements.

SOURCE Vapor Corp.

Contact: Harlan Press, 1-855-827-6759,
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