SAP and Vendavo Deepen Partnership to Empower Customers With New Profit Optimization Solutions

   SAP and Vendavo Deepen Partnership to Empower Customers With New Profit
                            Optimization Solutions

Vendavo Commits to Co-Innovation Road Map Based on SAP HANA®, Inks Agreement
to Offer SAP HANA With Its Profitability Solutions

PR Newswire

LAS VEGAS, Oct. 23, 2013

LAS VEGAS, Oct. 23, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) and Vendavo, the
leadingprovider of enterprise solutions to analyze, negotiate and close
profitable deals, today announced a significant expansion of the development
road map and partnership based on the SAP HANA® platform aimed at providing
customers with new real-time profit optimization solutions. The announcement
was made at SAP® TechEd, being held October 21-25 in Las Vegas.


SAP HANA Powers Vendavo
Vendavo plans to run the next release of its Profit Analyzer application on
the SAP HANA database. The solution will harness companies' enterprise Big
Data to identify opportunities to help sell more profitably. The power of SAP
HANA will help make the solution a more powerful margin analytics application
designed to give pricing analysts guided insight into high value profit
improvement opportunities and is planned to offer superior performance and
lower total cost of ownership (TCO) for both existing and new customers

In this Profit Analyzer solution, planned for release in early 2014, use of
SAP HANA is planned to replace Vendavo's current proprietary in-memory
technology, which runs on a traditional Oracle or DB2 database. Vendavo's
integration of SAP HANA has been facilitated by collaboration with the SAP®
Co-Innovation Lab, where SAP and Vendavo have worked together to deliver the
industry's first profit optimization solution integrated with SAP HANA.
Vendavo Profit Analyzer joins previously released Profit Finder as the first
two of Vendavo's profitable selling solutions to transition to run on the
real-time SAP HANA platform.

"Our experience working with SAP and developing on the SAP HANA platform has
greatly exceeded our expectations, giving us confidence in transitioning our
whole enterprise product line to running on SAP HANA," said Neil Lustig, Chief
Executive Officer and President, Vendavo. "Customer response has been
unprecedented and we expect rapid uptake due to the benefits SAP HANA
delivers, such as lower total cost of ownership, faster data uploads, greater
accessibility to enterprise Big Data, lightning-fast performance and the
ability to easily scale to billions of rows of data."

SAP to Update Portfolio of Vendavo Products it Resells, Including Support for
As further expansion of the existing solution extension partnership that began
in 2005, SAP and Vendavo are updating the Vendavo-developed products on the
SAP price list. This includes plans to add capabilities for running pricing
dashboards and analytics in the SAP® Price and Margin Management application
by Vendavo on SAP HANA to harness the added efficiency, speed, scale and data
accessibility. SAP will also offer new flexibility and greater choice for
customers in terms of when and how they choose to adopt functionality in SAP
Price and Margin Management.

"We must continually renew our relationships with partners and look for new
ways to deliver innovation," said Dr. Vishal Sikka, member of the Executive
Board of SAP AG, Products & Innovation. "We look forward to building on an
already successful relationship with Vendavo to deliver even more value to our

Vendavo customers, representing over US$1.75 trillion in annual revenues,
typically have realized margin improvement between 100 and 300 basis points.

For more information, including additional announcements and coverage from SAP
TechEd Las Vegas, visit the SAP Newsroom.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP®
TechEd in 2013, the company's premier technical conference. Hands-on
workshops, demo-driven lectures, and Q&A sessions on the latest developments
in analytics, mobile, cloud, database, and in-memory computing enable SAP
TechEd attendees to enhance their skills while making valuable connections
with peers and IT experts from the SAP community. SAP TechEd is being held in
Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam,
Netherlands, from November 5-7; and Bangalore, India, from December 11-13.
Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at

Follow SAP on Twitter at@sapnews.

About Vendavo
Vendavo's profitable selling solutions help customers sell more profitably by
empowering salespeople to negotiate confidently at the "Moment of Truth",
delivering 10-30% incremental profit, while increasing front-line
effectiveness, agility and responsiveness. Vendavo is the enterprise
profitability solution of choice for more than 300 company divisions at some
of the world's biggest names in Chemicals and Process Industries, Consumer
Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology,
Industrial Manufacturing, and Medical Devices and Consumables.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 251,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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