All-New 2014 Kia Soul Wins Active Lifestyle Vehicle Of The Year

       All-New 2014 Kia Soul Wins Active Lifestyle Vehicle Of The Year

Iconic Soul Takes Top Honors in Urban Segment for Second Straight Year

- 2014 Soul praised for versatility, ride comfort and new technology

- Kia's urban passenger vehicle is the right fit for those on the go

PR Newswire

IRVINE, Calif., Oct. 23, 2013

IRVINE, Calif., Oct. 23, 2013 /PRNewswire/ --Kia Motors America's (KMA)
wildly popular urban passenger vehicle, the all-new 2014 Soul, was named a
winner at the 10^th annual Active Lifestyle Vehicle of Year awards held in
Chandler, Ariz. For the second consecutive year, the Soul received the
highest score in the urban category after evaluations from local media and

"Having Soul named as a winner once again at the Active Lifestyle Vehicle
awards is strong evidence that our complete redesign of this iconic vehicle
was successful. While dramatically improving the Soul's ride and handling
qualities, as well as its interior appointments, it's lost none of its fun,
funky and young-at-heart personality," said Michael Sprague, executive vice
president, marketing & communications, KMA. "From the expansive cargo area to
the roof rack mounts that come standard on every trim, the Soul speaks to
those who want a vehicle that offers iconic design and all the things that
support a youthful and active lifestyle."

With a more premium look and feel, the 2014 Soul features a quiet cabin and
more comfortable ride than its predecessor. The Soul offers an eight-inch
navigation screen, Rear Camera Display[1] and a host of other available
amenities to make it an attractive offering.

"Kia has been a long-time supporter and participant in the ALV program, and
their interest in our audience is obvious in the products," said Nina Russin,
founder Active Lifestyle Vehicle program. "The Soul has always been an awesome
choice for urbanites that need a car with a small footprint but also a
versatile interior. The 2014 car builds on the first generation with better
ride and handling and enhanced technology."

About the 2014 Soul

Instantly recognizable yet thoroughly fresh – with more than a passing nod to
the hot Track'ster concept that was unveiled last year – the all-new 2014 Soul
rides on a new chassis that is stiffer, longer and wider. The Soul's new
dimensions allow for more passenger and cargo room while NVH levels have been
reduced dramatically. Increased torque and significant suspension upgrades
make the 2014 Soul a nimble and agile companion in congested urban
environments, and inside there is a long list of standard comfort and
convenience features, including Bluetooth^®[2] wireless technology and
steering wheel-mounted controls.

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently moved
up in the exclusive ranking of Interbrand's "Top 100 Best Global Brands" after
joining the list for the first time last year, and is poised to continue its
momentum with seven all-new or significantly redesigned vehicles scheduled to
arrive in showrooms in 2013. Over the past decade Kia Motors has invested
more than $1.4 billion in the U.S., including the company's first U.S.
assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia –
which is responsible for the creation of more than 14,000 plant and supplier
jobs. The success of the U.S.-built* Optima andSorento in two of the
industry's largest segments has fueled Kia's rapid growth and is complemented
by Kia's comprehensive lineup which includes the Cadenza flagship sedan, Soul
urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte sedan,
Forte5, andForte Koup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
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About ALV

The Active Lifestyle Vehicle of the Year program recognizes vehicles which
best meet the needs of buyers with active lifestyles through its awards, and
gives the automakers opportunities to interact with elite and area athletes at
an annual ride-and-drive program.

* The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built
in the United States from U.S. and globally sourced parts.

[1] The Rear-Camera Display is not a substitute for proper and safe backing-up
procedures. The Rear-Camera Display may not display every object behind the
vehicle. Always drive safely and use caution when backing up

[2] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners. A compatible
Bluetooth® enabled cell phone is required to use Bluetooth® wireless

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,, or Emily Grannis, Zeno
Group for Kia Motors America, 310.428.0949,
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