Perion Ltd. Introduces Molto, the New iPhone Email App with a “Social Feel”

  Perion Ltd. Introduces Molto, the New iPhone Email App with a “Social Feel”

Molto makes emailing an exciting experience - by combining social design with
                             innovative features.

Business Wire

TEL AVIV, Israel & SEATTLE -- October 23, 2013

Perion announced today the introduction of Molto – a new mobile application
specifically tailored for the iPhone.

Consumers want to communicate in a format similar to the social-sphere:
automatically updated newsfeeds, videos and visuals and playful communication
with friends. The email experience, however, has barely evolved over the
decades. Molto now introduces the next era of email apps, erasing the
boundaries between digital social interacting, reading emails, and consuming

Molto aims to redefine how consumers relate to their email. With a beautiful
“social feel” designed interface, Molto creates a hugely enjoyable email
experience with innovative and efficient features – consumers no longer need
to struggle through their inbox, but can enjoy the experience of browsing
through their emails. Leveraging the power of touch devices, email content
comes to life with instantly available views of attachments and links.

Designed for iOS7, the Molto interface has been tailored for a more enjoyable
experience, while incorporating the functionality of email and extra
productivity-oriented features: smart content filters, smart All Stars
contacts, and quick reply, which is a chat-like experience on Molto.

Ron Harari, General Manager of Perion’s Communication Division, said, “Email
has been around a long time and remains central to modern communication.
Despite that, most people consider it a chore. We designed Molto’s email app
by joining beauty and productivity with a rich, intuitive feature set
developed especially for mobile. With Molto, you can enjoy the process and
consume content the same way you would in a social feed.”

Molto has an array of exciting new features:

  *Smart “All Stars” List – See your important contacts, access them quickly,
    view threads of conversation history with their social profile images, and
    more. Over time, Molto learns who your All Stars are, updates the info and
    makes it easier for you to communicate simply with the important people in
    your life.
  *Quick Reply – Enables a chat-like experience when you want to answer on
    the go.
  *Email Feed – Emails are displayed in an automatically-updated feed -
    similar to the look and feel of a social feed, harmonious with the
    experience you know and love.
  *Smart Filters – Sort your emails quickly with filters like: Personal,
    Social, and Services.
  *Simple Interface – Reply, Delete, Star, and Mark Read/Unread options with
    one tap on our intuitive menu roll.
  *Unified Inbox –  A unique master inbox for all your email messaging. Don’t
    leap between accounts - let Molto bring them all to you. Molto supports
    Gmail, Yahoo!, AOL,*, POP3 and IMAP (*Microsoft
    provides limited POP3 support for Hotmail/Outlook accounts).

Molto is now available for iPhone, iPad and Android tablet. The Android
smartphone is also coming soon.

Molto for iOS can be found here.

Molto for Android tablets can be found here.

AboutPerion Network Ltd.

Perion Network Ltd.(NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion's three main consumer brands are:
Incredimail,Smileboxand SweetIM.Incredimailis a unified messaging
application enabling consumers to manage multiple email accounts and Facebook
messages in one place with an easy-to-use interface and extensive
personalization features, and is available in over 100 countries in 8
languages;Smileboxis a leading photo sharing and social expression product
and service that quickly turns life's moments into digital keepsakes for
sharing and connecting with friends and family, in a fun and personal
way.SweetIMis an instant messaging application that enables consumers to
personalize their everyday communications with free, fun and easy to use
content. Perion products have had over 300 million downloads to date with more
than 50 million monthly unique visitors across all of its brands. Perion also
offers and develops a range of products for mobile phones and tablets to
answer its users' increasing mobile demands. For more information on Perion
please visit

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning ofThe Private SecuritiesLitigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words "will," "believe," "expect," "intend,"
"plan," "should" and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views,
assumptions and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance or achievements that may be expressed or
implied by such forward-looking statements, or financial information,
including, among others, potential litigation associated with the transaction,
risks that the Company's acquisition activities may disrupt current plans and
operations and pose difficulties in employee retention, risks entailed in
integrating acquired businesses, changes in the markets in which the Company
operates and in general economic and business conditions, loss of key
customers and unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors, whether
referenced or not referenced in this press release. Various other risks and
uncertainties may affect the Company and its results of operations, as
described in reports filed by the Company with theSecurities and Exchange
Commissionfrom time to time, including its annual report on Form 20-F/A for
the year endedDecember 31, 2012. The Company does not assume any obligation
to update these forward-looking statements.

Source: Perion Network Ltd.


Perion Network Ltd.
Sofia DeMello-Barreto
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