DNN and Leadtail Announce New Social Insights Report: How B2B Marketers Are
Using Twitter to Engage on Social Media
SAN MATEO, CA -- (Marketwired) -- 10/23/13 -- DNN (formerly
DotNetNuke), whose solutions enable marketers to build and manage
social websites, and B2B social marketing agency Leadtail, today
announced a new study: "How B2B Marketers Engage on Twitter." This
special study delivers social media insights into how B2B marketers
are engaging on Twitter, including what they talk about, the types of
content they share, and which vendors and people influence them most.
Additionally, the report covers:
-- Which social networks are B2B marketers active on
-- How they describe themselves in their bios
-- What hashtags they like to use
-- What top content sources they consistently share
-- Which publications, vendors, and people they retweet the most
The report also lists the top 50 people, such as Vala Afshar, Jay Baer
and Michael Brenner, and vendors, such as Hubspot, Salesforce and
Eloqua, most frequently mentioned by B2B marketers on Twitter.
"B2B marketers are business leaders focused on using social media to
showcase their skills and expertise, and this report offers
actionable insights into their social activities," said Carter
Hostelley, CEO of Leadtail. "It's a great starting point for those
that want to reach, engage, and influence this extremely valuable
group of decision makers."
To get these insights, Leadtail summarized the actual Twitter
activity of 500 B2B marketers using its Social Insights Technology,
including 113,039 tweets and 70,245 links shared during a 90-day
period from June 1 to August 31, 2013.
"We've enjoyed our collaboration with Leadtail. We're excited to
share these insights, as they reflect the larger movement of
businesses going social," said Dennis Shiao, director of product
marketing at DNN.
To discover how you can use social insights to better reach, engage
and influence B2B marketers, join Leadtail and DNN for a webinar on
October 30, 2013 at 9am PT / 12pm ET. During the webinar, Leadtail
and DNN will share insights and findings from the study.
Download a copy of How B2B Marketers Engage on Twitter here. In
addition, DNN has published an infographic that lists ten blogs every
marketer should read.
DNN provides a suite of solutions that make designing, building and
managing feature-rich sites and communities fast, easy and
cost-effective. The DNN Platform CMS is the foundation for over
800,000 websites worldwide and powers Evoq Content. Evoq Social, our
newest solution, enables businesses to create immersive, interactive
communities. Thousands of organizations like Bank of America, Aetna,
True Value Hardware, Whirlpool, the National Football League (NFL),
the US Department of Defense (DoD) and Sports Direct have leveraged
DNN to deploy highly engaging business-critical websites. Our rapid
growth in product sales and deployments resulted in DNN being named
one of the fastest growing private companies in America by Inc.
Magazine in 2011 and 2012.
Get started building your online community today -- call us at (650)
288-3150 or visit dnnsoftware.com
DotNetNuke(R) and DNN(R) are
registered trademarks of DNN Corp. All other registered and
unregistered trademarks in this document are the sole property of
their respective owners.
Leadtail is a B2B social marketing agency that provides social media
strategy and insights for leading business brands and innovative
companies such as: WageWorks, Xerox PARC, Adaptive Planning,
Alcatel-Lucent, PunchTab, SugarCRM, and PeopleFluent. Using our
Social Insights Technology, we also develop social media insights
reports on Marketing Executives and other business professionals, and
these reports have been referenced in media and industry publications
including: Business Insider, Marketing Profs, Forbes, Huffington
Post, CMSWire, and ERE.
For more information, visit www.Leadtail.com and follow us on Twitter
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