NOHO, INC. Announces James Tonkin As Their New Director Of Business Strategy

NOHO, INC. Announces James Tonkin As Their New Director Of Business Strategy

Tonkin takes on new role to assist NOHO in achieving instrumental success in
its continued growth and building on the success of its current sales and
marketing strategies.

SCOTTSDALE, Ariz., Oct. 23, 2013 (GLOBE NEWSWIRE) -- via PRWEB - James Tonkin
has been announced as the Director of Business Strategy for NOHO, INC (OTC:
DRNK), the leading functional and premium lifestyle beverage company. In his
new position, Mr. Tonkin will guide and support the company's sales
objectives, oversee the development and implementation of new programs to
increase market share, as well as oversee innovative branding strategies for
NOHO's portfolio of products which includes "The Hangover Defense" 2 oz. shot
and NOHO Gold, a premium drink mixer.

"James Tonkin's expertise and unparalleled knowledge in the beverage industry
will be an enormous asset to our company as we continue to capitalize on the
success of our NOHO products and expand our global footprint," says Jay
Grdina, CEO of NOHO, Inc. "His infectious energy and cutting-edge ideas will
fit right in with our team and we are excited for him to really dig in and get
to work."

Mr. Tonkin joins NOHO with more than 35 years of experience, as the founder of
ZICO Pure Coconut Water, as well as HealthyBrandBuilders, a branding and
marketing agency with a specific focus in the food, beverage and bottled water
industries. Serving as a private sector brand and marketing development
professional, Mr. Tonkin has successfully created and implemented business and
financial strategies for domestic and international brands which includes
domestic cheeses, natural potato chips, functional beverages, and more.

Sharing positive sentiments toward his new role, Mr. Tonkin states, "After
meeting with Jay Grdina and his executive management team, it seems clear that
their passion and business acumen will drive NOHO to achieve strategic market
success as a lifestyle brand in the beverage arena. I look forward to
leveraging HealthyBrandBuilders' expertise to expand the company's portfolio
of brands to more consumers around the globe."

NOHO, Inc. is more than pleased to have Mr. Tonkin as a part of the team and
looks forward to his generous contribution to the company.

For more information about NOHO, visit

ABOUT NOHO - Premium and Functional Lifestyle Beverage

Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc.,
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage"
Gold 8.4 oz. can, are category leaders that are changing how consumers support
their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling
hangover prevention shot on the market that helps you love your body by
protecting it from the adverse effects of alcohol. NOHO comes in the form of a
two shot combination, one shot to be taken prior to your first alcoholic
beverage and one after your last, and is packed with essential nutrients and
electrolytes making it as healthy as it is reliable. This beneficial
carbohydrate, sugar, and caffeine free drink has quickly widened its
distribution from California, Arizona, Nevada, North Carolina, Pennsylvania,
Tennessee, Kentucky, Georgia, Louisiana, Florida, Pennsylvania, and Delaware,
to now include Texas, New York, Miami, Idaho and Colorado. International
markets include Ireland, UK, Mexico, Austria, amongst others. NOHO is
currently sold at 7-Eleven, Circle K, Duane Reade, BevMo, ampm, Terrible
Herbst, Mobil on the Run, Total Wine, SPECS, Roger el Jefe, and more. The
expanding list of hotels and hotel chains already using NOHO include: The MGM
Casino, W Hotels, Westin, J.W. Marriot, Ritz Carlton, Shore Club, and the
Sagamore, to name a few.

NOHO Gold, in an 8.4 oz. can, has taken over the nightclub scene, and is the
new premium mixer and healthy drink alternative. Packed with nutrients and
electrolytes and contains NO energy components - NOHO Gold's refreshing flavor
and only 30 calories makes it a phenomenal beverage, as well as the perfect
universal mixer.

For additional information on NOHO, please visit and
follow NOHO on twitter at

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

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         Christina Rice
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