Stellar DTT Growth, Piracy Ignite Insightful Discussions at CASBAA 2013
Hong Kong, Oct 23, 2013 - (ACN Newswire) - Asia Pacific's exploding
pay-TV market, piracy and the challenges of regulations took the spotlight on
the first day of the CASBAA Convention 2013, entitled Change is ON THE AIR.
Starring global and Asian industry leaders, regulators, media personalities
and technologists, the conference discussed key opportunities and concerns
that are shaping the media and broadcasting industry.
"This year's Convention celebrates change in all its many forms in
the Asia Pacific and global multichannel TV industry," said Marcel Fenez,
Chairman, CASBAA. "Our diverse range of expert speakers, representing the
whole broadcasting value chain, will explore the motivating factors driving
this change and discuss how the market can adapt and profit from this
The annual convention began with an insightful look at Hong Kong's own
development. John Tsang Chun-wah, Financial Secretary, the Government of Hong
Kong Special Administrative Region (HKSAR) remarked that the two new
free-to-air television licenses awarded in October "will change the
landscape of terrestrial TV broadcasting industry in Hong Kong and will bring
more choices for consumers."
Mr. Tsang said that the penetration of digital terrestrial TV (DTT) is growing
at a satisfactory rate "with more than 80 per cent of our households
already enjoying the greater programme variety and better picture quality of
DTT." Hong Kong's high mobile penetration, at over 230 per cent, is
also presenting new opportunities for mobile data services development, with
the Government assisting by auctioning off new spectrums.
Thailand is following a slightly different route in building its DTT market.
Natee Sukonrat, Vice Chairman, National Broadcasting and Telecommunications
Commission (NBTC) said the Thai government would auction off the rights to
broadcast DTT channels to the highest bidders, and use the proceeds to
subsidize digital receivers for consumers. Dr. Natee also said that years of
lax regulation has made the Commission's job difficult, with the
existence of many illegal operators. He admitted that NBTC "cannot do
everything by ourselves" but will have to cooperate with the government
and industry as they look to close cable operations that carry pirated or
unlicensed content or violate intellectual property.
Meanwhile, Yves Bigot, CEO, TV5MONDE noted that broadcasters need to adopt new
tools to reach today's audience or risk losing them to smaller, nimbler
niche players. He discussed how his company was able to successfully roll out
OTT services to complement its linear channels business. Jean-Briac Perrette,
Chief Digital Officer, Discovery Communications highlighted the value of a
multi-channel approach to engaging the audience when it discussed its
successful launch of their TestTube service.
Piracy took the spotlight at a panel discussion entitled The "P"
Word. Paul Berriman, Group CTO, PCCW, Jonathan Spink, CEO, HBO Asia, Joe
Welch, SVP Government Relations, Asia, 21st Century Fox, and Teymoor Nabili,
Presenter/Executive Editor, Channel NewsAsia explored different piracy
techniques, and noted that there is no single solution to eliminating it.
Participants admitted that it is time to get one step ahead of pirates and
called for an industry-wide effort to control piracy at all fronts.
Growth and challenges in key countries, especially Indonesia and India, drove
further interest. Rudy Tanoesoedibjo, CEO & President Director, PT MNC Sky
Vision explained that he is "not in the business of making money but
[one] of entertaining, empowering and education for my nation." He also
called for broadcasters to differentiate themselves else "you are just
selling a commodity."
Monica Tata, MD, South Asia, HBO India joined Ravi Mansukhani, MD, IMCL, Amit
Arora, EVP, IndiaCast, and Deepak Jacob, President & General Counsel, STAR
India to remark that Indian consumers are willing to pay for more digital
services if they are relevant to their needs. Mr. Mansukhani added that it is
becoming vital to know your customers.
Supporting the CASBAA Convention this year are Leading Sponsor Create Hong
Kong of the HKSAR Government, Presenting Gala Sponsor Turner International
Asia Pacific and sponsors Accedo, active TV, Akamai, AMC/Sundance Channel
Global, APT Satellite, Asia Broadcast Satellite, AsiaSat, Bloomberg
Television, Brightcove Inc., CCTV News Content, Channel NewsAsia, Discovery
Networks Asia Pacific, Disney, Dolby Laboratories, Elemental Technologies,
Ericsson, euronews, Eutelsat, FIGHT SPORTS Network, France 24, GlobeCast,
Intelsat, Invest Hong Kong, Irdeto, ITV Choice, Lightning International,
MEASAT Global Berhad, MEZZO, Movideo, now TV, Paul, Weiss, Rifkind, Wharton
& Garrison, Playboy Plus Entertainment Inc., PwC, Scripps Networks, SES,
SKY Perfect JSAT Corporation, Sony Pictures Television Networks, TBN Asia,
Time Warner, TRACE, TrueVisions, TV5MONDE, Verimatrix, Viacom International
Media Networks, Vivicast Media and WarnerTV.
For more information, please visit www.casbaaconvention.com.
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across geographic markets
throughout the Asia-Pacific. CASBAA and its members reach nearly 470 million
connections within a regional footprint ranging from China to Australasia,
Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel
TV and video content via industry information, networking exchanges and events
while promoting global best practices. To view the full list of CASBAA
members, and more information, please visit www.casbaa.com .
Associate Director, PR & Communications
Copyright 2013 ACN Newswire. All rights reserved.
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