Sears Home Appliance Showrooms Unveil New Look
National Retailer Hosts System-Wide, Re-Grand Opening Celebration With Two-Day
Sale, October 25-26
HOFFMAN ESTATES, Ill., Oct. 23, 2013 (GLOBE NEWSWIRE) -- To make shopping for
appliances an easier experience for consumers, Sears Home Appliance Showrooms
has completely revamped its interior. The updated sales floor presentations
include a new merchandising layout allowing showrooms to expand key lines such
as built-in cooking, cooktops, and laundry, and improve customer shopping
experiences with new displays of dishwashers and floor care.
Since August 2013, more than 60 of the Showrooms have been updated to the new
expanded presentation. This new floor plan will be the company standard moving
forward with all new locations.
"With our new showroom model, we're not increasing the size of our sales
floors, but rather, better utilizing our floor space to expand our merchandise
offerings and showcase our products. This, in turn, will help our dedicated
sales force provide customers with a higher level of service," said Susan
Hilsenbeck, Division Vice President, Merchandising at Sears Hometown and
Outlet Stores, Inc. "Customers can expect to find a simplified layout, better
showcasing our dishwashers, cooktops, and built-in cooking appliances,
including an expanded wall oven display. Plus, our laundry has also expanded,
featuring additional top-load high-efficiency and front-load washers and
To celebrate the new look, Sears Home Appliance Showrooms will promote a
nationwide event this weekend, Oct. 25-26. Customers can save on the following
items during the two-day sale: 50% off all Kenmore^®, Kenmore Elite, and
Kenmore Pro Wall Ovens over $499 with their Sears Card; 35% off all other
Kenmore Cooking Appliances over $499 with their Sears Card; and up to 30% off
all other Kenmore Appliances over $499 with their Sears Card.
In addition to offering the exclusive Kenmore brand, Sears Home Appliance
Showrooms also offer an incredible selection of the top appliance brands such
as Maytag^®, Whirlpool^®, KitchenAid^®, Bosch^®, Frigidaire^®, Samsung^®, and
GE^®. The showrooms guarantee the lowest price on the top appliance brands
through a price-match policy, and offer installation and repair services from
For more information about Sears Hometown and Outlet Stores, Inc., including
Sears Home Appliance Showrooms, please visit www.shos.com. To learn about the
opportunity to own and operate a Sears Home Appliance Showroom store format or
other format, please visit www.ownasearsstore.com.
About Sears Hometown and Outlet Stores, Inc.
Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) is a national retailer
primarily focused on selling home appliances, lawn and garden equipment, tools
and hardware. As of August 3, 2013, Sears Hometown and Outlet Stores, Inc. and
its dealers and franchisees operated 1,250 stores across all 50 states as well
as in Puerto Rico and Bermuda.
In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide
consumers with access to a full suite of services, including home delivery,
installation and extended service contracts.
Sears Hometown and Outlet Stores, Inc. operates through two segments—the Sears
Hometown and Hardware segment and the Sears Outlet segment. The Sears Hometown
and Hardware segment's stores are designed to provide customers with in-store
and online access to a wide selection of national brands of home appliances,
lawn and garden equipment, tools, sporting goods and household goods,
depending on the particular store. The Sears Outlet stores are designed to
provide customers with in-store and online access to purchase new,
one-of-a-kind, out-of-carton, discontinued, obsolete, used, reconditioned,
overstocked and scratched and dented products across a broad assortment of
merchandise categories, including home appliances, apparel, mattresses,
sporting goods, tools and lawn and garden equipment at prices that are
significantly lower than manufacturers' suggested list prices.
CONTACT: For more information contact:
Fishman Public Relations
or visit the corporate website at www.shos.com
Sears Hometown and Outlet Stores, Inc. Logo
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