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LeapFrog's LeapReader™ Learn To Read And Write System Named TOP TECH 12 Toy Of 2013 By The Toy Insider



LeapFrog's LeapReader™ Learn To Read And Write System Named TOP TECH 12 Toy Of
                           2013 By The Toy Insider

LeapReader praised as a powerful and innovative technology tool to help
children build early literacy skills

PR Newswire

EMERYVILLE, Calif., Oct. 23, 2013

EMERYVILLE, Calif., Oct. 23, 2013 /PRNewswire/ -- LeapFrog  Enterprises, Inc.
(NYSE:LF), the leader in learn to read systems, today announced that
LeapReader™ was named on The Toy Insider's TOP TECH 12 toy list. LeapReader,
recommended by 98 percent of teachers as a way for parents to help young
children build skills that are important for school success*, is the new,
complete learn to read and write solution for children.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"Hundreds of technology toys are evaluated to determine those that are forward
thinking and the most innovative of the year, and LeapReader stood out as a
clear champion," said Laurie Schacht, toy insider mom and chief toy officer at
The Toy Insider. "As a mom, I understand the importance of helping children
develop a love of reading and as an industry expert, I know what parents
expect when purchasing toys that teach. We commend LeapReader for its
versatility in helping children develop early reading and writing skills and
for its intuitive technology that enhances their play experience."

The Toy Insider, now in its eighth year, is an annual holiday guide used by
parents to determine the best toys and gifts for kids. This is The Toy
Insider's inaugural TOP TECH 12 toy list, which celebrates the best technology
products of the year. The TOP TECH 12 list follows The Toy Insider's recent
release of its HOT 20 list, a selection of top gifts for children during the
holiday season. LeapFrog's LeapPad™ Ultra, the ultimate kids' learning tablet,
was named a HOT 20 product.

"We are honored to have LeapReader, a revolutionary new reading and writing
solution for children, named a TOP TECH 12 toy by a prestigious organization
such as The Toy Insider," said John Barbour, chief executive officer at
LeapFrog. "Receiving such a great accolade reinforces LeapReader as a powerful
learning tool. Our team of designers and learning experts worked hard to
ensure LeapReader is both engaging and educational and that its library of
more than 150 books, audio books, learn-to-write sets and more immerse
children in learning through hours of entertaining, engaging fun."

About LeapReader
LeapReader, the complete learn to read and write system for children, helps
children build an early foundation for literacy and academic success. With
LeapReader's three essential experiences – learn to read, learn to write and
learn through listening – children sound out words and read sentences, write
letters with interactive guidance, and develop listening skills, comprehension
and imagination through audio books, music and more all available in the
LeapReader library of more than 150 learning experiences.

The LeapReader library of content lets parents easily personalize their
child's learning journey by choosing titles based on their child's reading
level, favorite characters, or learning style. It offers parents the best and
most engaging, high-quality educational solutions available to help teach
children to read and write:

  o Learn to Read: LeapReader teaches children to read by helping them sound
    out words, read sentences and building comprehension through LeapReader
    books, maps and flash cards. 
  o Learn to Write: Interactive LeapReader workbooks feature audio coaching
    and support to teach children the sequence of strokes and build writing
    fluency.  These new workbooks feature revolutionary LeapFrog Learning
    Paper which contains ink embedded within the page for a mess-free writing
    solution.
  o Learn through listening: LeapReader's series of music, trivia challenges
    and audio books help children develop listening skills, comprehension and
    imagination.

Availability
LeapReader is sold at MSRP $49.99 in green and pink and is recommended for
children 4 to 8 years old. LeapReader is available online and at major retail
locations. All audio books and music albums will be available for download
using the LeapFrog Connect Application for LeapReader. For more information,
visit www.leapfrog.com/leapreader.

*Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent &
Child Magazine of 304 U.S. Kindergarten teachers who received LeapReader
Learning Systems and LeapReader Library content for non-classroom examination
through LeapFrog's LeapReader Teacher Insights Study.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents, provides
personalized feedback on a child's learning progress and offers
recommendations to enhance each child's learning experience. Through the power
of play, LeapFrog's products and curriculum help children of all ages prepare
for school and life success. LeapFrog's products are available in more than 45
countries and have been used by teachers in more than 100,000 U.S.
classrooms.  LeapFrog is based in Emeryville, California, and was founded in
1995 by a father who revolutionized technology-based learning solutions to
help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:
Monica Ma                  Kathryn Green
LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.
510-596-3437               510-596-3405
mma@leapfrog.com           kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.

Website: http://www.leapfrog.com
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