Canon Firmware Upgrades for the EOS-1D X and EOS-1D C Digital SLR Cameras Deliver Improved Creative Control and Convenience

  Canon Firmware Upgrades for the EOS-1D X and EOS-1D C Digital SLR Cameras
  Deliver Improved Creative Control and Convenience

  Firmware Version 2 for the EOS-1D X  is Based on Extensive User Input and
 Provides More Efficient Autofocus Performance in Low Light, Custom Controls,
                  and Improved User-Programmed Functionality

Business Wire

MELVILLE, N.Y. -- October 22, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, announces
improvements in the functionality and convenient operation of the EOS-1D X
Digital SLR camera and the EOS-1D C Digital SLR Cinema camera through new
firmware scheduled to be available starting in January 2014 and November 2013,
respectively. Firmware enhancements for the EOS-1D X Digital SLR camera are
designed to provide photographers with greater creative freedom and speed,
especially in sectors such as sports, wedding, nature/wildlife, and
journalism, which often contain rapidly changing action, sometimes in
low-light environments. Service enhancements for the EOS-1D C Digital SLR
Cinema camera improve lens performance, lens status display, metadata storage,
and audio recording.

“Canon constantly strives to provide our customers with advanced and
innovative technology in our products,” noted Yuichi Ishizuka, executive vice
president and general manager, Imaging Technologies & Communications Group,
Canon U.S.A. “We understand the daily life of photographers, we listen closely
to what they have to say, and we use their feedback in our constant efforts to
improve existing products and develop new ones. The latest Canon firmware for
the flagship EOS-1D X Digital SLR camera provides better automation to help
photographers fine-tune how the camera operates moment-by-moment so users can
concentrate on creativity and success. Filmmakers have also requested improved
functionality for the EOS-1D C Digital SLR Cinema camera, and its new update
delivers.”

Improved Operability for the EOS-1D X

Developed as the ultimate Canon EOS camera, the EOS-1D X Digital SLR is
designed with foresight that enables its performance to be periodically
improved with new firmware upgrades, helping to ensure maximum long-term value
for owners and users of the camera. These improvements are engineered to
support and advance the evolving creative needs and business imperatives of
professional photographers and committed high-end amateurs. The features
provided by firmware version 2 are designed for more efficient automation that
takes the task of changing settings away from the “heat of the moment” and
enables photographers to concentrate on creativity and obtaining valuable
shots. Firmware version 2 upgrades and operability additions include a total
of 10 features that are now new or improved:

  *AF Performance with Moving Subjects – For greater creative control,
    additional parameters have been added to AI Servo 2^nd Image Priority,
    enabling users to adjust these settings for more accurate AF performance
    according to the situation at hand. Photographers can fine-tune the
    balance between prioritizing focus versus the framing rate for the second
    and subsequent shots in a burst.
  *Enhanced AI Servo AF Performance in Low Light Conditions – The AI Servo
    focusing algorithm has been improved to allow more time for light sampling
    during AF activation prior to shutter release, enhancing AF performance in
    low-light situations. Additionally, initial AF control is now based on the
    new “+2 focus priority” setting of AI Servo 2^nd Image Priority, which has
    higher distance measurement capabilities under low-light conditions. Upon
    full depression of the shutter button, settings from AI Servo 1^st Image
    Priority take over and then settings from AI Servo 2^nd Image Priority are
    applied on any subsequent images in the burst. This increases the
    probability that the first image in a burst sequence will be as sharp as
    possible.
  *Improved Acceleration/Deceleration Tracking Parameters – To improve
    tracking performance of fast-moving subjects that fill the frame,
    additional parameters for acceleration/deceleration tracking in AI Servo
    AF have been added to provide photographers with more precise control when
    photographing rapidly moving subjects that accelerate or decelerate
    quickly or unexpectedly. In response to feedback from professional
    photographers, these new settings have been added to handle larger
    differences in speed (i.e., the rate of change in image magnification)
    compared to the previous firmware.
  *Selection of Initial AF Point While Shooting in 61-Point Auto Selection AF
    – This new option in the AF Menu provides more continuity when switching
    to 61-Point Auto Selection AF from any other AF Point Selection mode. The
    option maintains the AF point selected from the previous Selection mode as
    a starting point for 61-Point Auto Selection AF. It also maintains the
    ability to change to a pre-programmed AF point when changing the Selection
    mode. This time-saving option is designed to help eliminate the need to
    stop and think, and helps photographers to customize their individual
    shooting style.
  *AF Point Switching According to Camera Orientation – In addition to
    programming the EOS-1D X camera to automatically switch to a different AF
    point and area selection mode based on camera orientation, firmware
    version 2 adds the option of programming only the AF point according to
    camera orientation (horizontal, grip up and grip down). This new ability
    to select up to three different AF points according to camera orientation
    allows for greater customization of the camera to specific shooting
    styles.
  *Expanded Minimum Shutter Speed in Auto ISO – In response to user feedback,
    this improved functionality in Auto ISO enables photographers to select a
    minimum shutter speed as high as 1/8000^th of a second to freeze moving
    subjects.
  *Exposure Compensation in Auto ISO with Manual Mode Set – This new function
    enables photographers to manually set a desired shutter speed and
    aperture, use Auto ISO to control the exposure, and use Exposure
    Compensation to adjust the exposure for challenging lighting conditions
    (e.g., a very dark or very bright background). This new function can be
    activated through the Quick Control Dial or by using the Main Dial while
    pressing the SET button.
  *Toggling Between Alternate Camera Settings – EOS-1D X camera users can now
    toggle between three groups of camera settings instantly by pressing the
    shutter button, AE Lock button [*] or the AF-ON button. Selectable
    settings that can now be assigned to the AE Lock and AF-ON buttons via
    Custom Controls include:

       *Currently selected AF point vs. pre-registered AF point
       *AI Servo AF configuration sets (Case 1 through Case 6)
       *One-Shot AF vs. AI Servo AF
       *Currently selected drive mode vs. 14 fps Super High Speed drive mode

With these new options, photographers can reconfigure their EOS-1D X camera on
the fly, while keeping their eye on the viewfinder to maintain concentration
on the shot they are trying to get. For example, the camera could be set up
for One-Shot AF and single shot drive mode on the shutter button, AI Servo AF
in Case 1 with high-speed continuous drive mode on the AE Lock button, and AI
Servo AF in Case 4 with super-high-speed 14 fps continuous drive mode on the
AF-ON button.

  *Same Exposure for New Aperture in Manual Mode – This new firmware feature
    provides users with the ability to maintain consistent exposure levels in
    Manual mode when the aperture changes, for example when a photographer
    shoots at maximum aperture with a variable-aperture lens (such as the
    Canon EF 70-300mm f/4-5.6L IS USM telephoto zoom) or when using a lens
    equipped with built-in extender (such as the EF 200-400mm f/4L IS USM
    Extender 1.4X). The feature gives users the option to have the camera
    adjust the shutter speed or the ISO to compensate for the aperture change.
  *Display Protected Images Only – Users can now page through protected
    images only via an option on the main dial. This feature already exists
    with rated images, and is an expansion of that capability.

Enhancements for the EOS-1D C

A versatile, self-contained 4K cinema camera as well as a robust still
photography camera, the Canon EOS-1D C will also benefit from a new service
update that further enhances the performance of this unique imaging device.

  *EF Lens Communication – The new service update for the EOS-1D C Digital
    SLR Cinema camera will enable Canon EF-mount Cinema lenses to store lens
    metadata in the video recorded by the camera. Furthermore, Canon EF-mount
    Cinema lenses will be supported by Peripheral Illumination and Chromatic
    Aberration Correction functions, helping to improve overall image quality
    ^[1].
  *Audio Recording – In response to user requests, audio on the EOS-1D C
    camera has also been enhanced. Currently audio recording is limited to a
    MIC input, but the forthcoming service update will permit selection of
    LINE or MIC input, allowing use of a wider variety of external audio
    sources.

New Firmware Release Schedules and Installation Procedures

Firmware version 2 for the EOS-1D X Digital SLR camera is scheduled to be
posted on the Canon U.S.A. website in January 2014. Users will be able to
download and install the new firmware on their own, or have it installed by an
authorized Canon Factory Service Center. For more information please visit:
www.usa.canon.com/eos1dxfirmware.

The update for the Canon EOS-1D C Digital SLR Cinema camera is scheduled to be
available November 2013, and will be installed at no charge as a service
upgrade that requires the camera to be sent to an authorized Canon Factory
Service Center. For more information please visit:
www.usa.canon.com/CinemaEOSFirmwareUpdate.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the tenth consecutive year, and for
camcorders for the past three years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

[1] Lens compatibility updates do not apply to top-end Canon EF Cinema zoom
lenses CN-E30-300mm T2.95-3.7 L S and CN-E14.5–60mm T2.6 L S.

Contact:

Editorial Contacts:
Canon U.S.A., Inc.
Ashley Dickerson, 631-330-4286
adickerson@cusa.canon.com
or
Marcomm Group
Brian McKernan, 516-829-0404
bmckernan@marcommgroup.com
or
For sales information/customer support: 1-800-OK-CANON
or
Canon U.S.A. Web site: www.usa.canon.com