First Insight Joins the PTC® PartnerAdvantageTM Program

  First Insight Joins the PTC® PartnerAdvantageTM Program

Integrated solution brings Voice of the Customer into the product development
process, enabling retailers and manufacturers to increase the success rate of
                                 new products

Business Wire

PITTSBURGH -- October 22, 2013

First Insight, the world’s leading solution provider empowering companies to
introduce the right new products at the right price, today announced that it
has joined the PTC® (NASDAQ:PMTC)  PartnerAdvantage™ Program at the Platinum
Tier. Inclusion in the partner program followed an extensive review of First
Insight’s solution with PTC Windchill® FlexPLM ® product lifecycle management
software for consumer products, retail, footwear and apparel industries.

As part of this initiative, First Insight’s cloud-based platform is being
integrated with PTC Windchill FlexPLM. This integration enables retailers and
brands to validate new designs at multiple stages during the product
development process. Product designers can quickly gain consumer feedback,
filtered through First Insight’s predictive models, to make fact-based
decisions on which designs represent the greatest opportunity for success.
Further, First Insight’s technology provides retailers and brands the
knowledge to more accurately price new product introductions.

“Our customers are focused on launching winning new products,” said Greg
Petro, President and CEO of First Insight. “It was a natural fit to add the
voice of the customer to the product development process to give product
designers a forward view of customer receptivity and expected pricing. We are
pleased that PTC views First Insight as a solution that is important to its
customers, and we are delighted to be included in the PartnerAdvantage

Andy Barlow, PTC Vice President, PartnerAdvantage Program, stated: “With the
addition of First Insight to the PartnerAdvantage Program, PTC Windchill
FlexPLM users have access to a powerful solution for validating customer
receptivity of new product designs.” He continued, “The partner program is
comprised of software providers selected for their expertise. Through our
review process, First Insight demonstrated its expertise in identifying and
pricing winning new products through online testing. The company is a great
addition to the program.”

According to a recent report by Gartner, the world’s leading technology
analysis and advisory firm, “The single most difficult decision for a merchant
is understanding consumer demand for styles and colors. Merchants bring to
market merchandise that has never sold before, and they have no consumer data
in the planning phases to indicate how consumers will respond.”^1

The Gartner report continues: “Software providers are beginning to offer tools
that engage consumers through social media and loyalty programs to understand
their preferences for styles, colors and pricing. One such approach uses
social media in the form of games that consumers play. The consumers assort
their own stores and share these with their friends, or they play a "what
would you pay" game. Merchants receive quantified results that provide
insights into the appeal of a style and color as well as the preferred price.
Companies using these tools are reporting meaningful improvements in revenue
and margins, with the ultimate result of fulfilled consumers.”

About First Insight, Inc.

First Insight is the leading solution empowering companies to drive new
product success by introducing the right products at the right price. Through
the use of online consumer engagement, the First Insight solution gathers
real-time consumer preference and pricing data and applies predictive analytic
models to create actionable insights, which inform new product decisions.
Retailers and brands use the First Insight solution to design, select, price
and market the most profitable new products for improved sales, margins and
inventory turnover. Customers include leading department stores, specialty and
vertically integrated retailers, and manufacturers. For further information,
please visit

^1 “2013 Unified Apparel Model Reflects Maturing Supply Chain Strategies”,
Gartner, Inc, April 4, 2013, Janet Suleski, Kevin Sterneckert, Mike Griswold.

PTC, Windchill, FlexPLM and PartnerAdvantage are trademarks or registered
trademarks of PTC Inc. or its subsidiaries in the United States and other


Berns Communications Group, LLC
Michael McMullan, 212-994-4660
First Insight, Inc.
Jim Shea, 724-759-7141
Chief Marketing Officer
Press spacebar to pause and continue. Press esc to stop.