The Madison Square Garden Company and SAP Announce New, Long-Term Technology and Marketing Partnership

The Madison Square Garden Company and SAP Announce New, Long-Term Technology
and Marketing Partnership

SAP Named an MSG Signature Partner With Year-Round Presence Across MSG's
Sports, Entertainment and Media Properties in New York

NEW YORK, Oct. 22, 2013 (GLOBE NEWSWIRE) -- The Madison Square Garden Company
(Nasdaq:MSG) and SAP (NYSE:SAP), the market leader in enterprise application
software, announced today a new, long-term technology and marketing
partnership, making SAP a Signature Partner of MSG with year-round brand
exposure through the company's unrivaled set of sports, entertainment and
media properties in New York. As part of the partnership, SAP will have a
prominent presence in the completely transformed Madison Square Garden Arena
that will debut later this week, following the completion of the historic, $1
billion Transformation project. SAP will become the naming partner of the
Madison Concourse (6^th floor) and presenting partner for the Arena's
"Defining Moments" and "Garden 366" exhibits, which pay homage to The Garden's
rich history in sports, entertainment, politics and culture.

"We are extremely proud to have SAP join the lineup of industry leading brands
that make up our MSG Signature Partners, and we're confident this partnership
will provide SAP unparalleled brand exposure in New York," said Hank Ratner,
president and chief executive officer, The Madison Square Garden Company.
"With the completion of our unprecedented, three-year Transformation project,
The World's Most Famous Arena is now also the most state-of-the-art. Our
technology and marketing partnership with SAP, who serves as the presenting
partner for The Garden's Defining Moments and Garden 366 exhibits and will
help us transform our business technology, brings together some of the most
iconic moments in sports and entertainment history with a company that has
built a reputation as a pioneer in technology and software solutions. This is
an exciting time to be part of Madison Square Garden, and we are thrilled to
welcome SAP who shares our vision for delivering new innovations and service
to our fans and customers."

"It is a true honor for SAP to provide leading-edge technology for The World's
Most Famous Arena," said Bill McDermott, Co-CEO of SAP. "We look forward to
working with Madison Square Garden to present every individual fan a personal
and thrilling experience that creates life-lasting memories. SAP is
transforming sports and entertainment with technology across the value chain –
to engage fans, drive player performance, run better teams and expand the
reach of leagues to fans everywhere."

Today's announcement makes SAP the exclusive Official Social Media Analytics
Partner of Madison Square Garden, The Theater at Madison Square Garden, the
New York Knicks, New York Rangers, New York Liberty, the Concert Series at
Madison Square Garden and the annual BNP Paribas Showdown tennis event at The
Garden. In addition, SAP will have a presence on The Garden's Seventh and
Eighth Avenue Marquees, which provide exposure to the more than 600 million
people that walk by the Arena annually.

The SAP^® Madison Concourse (6^th floor) will provide SAP with expansive
exposure to the thousands of sports and entertainment fans that pack the
Garden Arena almost every night of the year. Integration will include a fixed
presence on the arena's IPTV system as well as a customized, dedicated space
on the 6^th floor concourse. As the presenting partner of the historical
"Defining Moments" and "Garden 366" exhibits on the SAP Madison Concourse, SAP
will be closely associated with some of the most iconic moments in Garden
history and will use its cloud solutions to bring the stories to life. The
remaining 10 of 20 "Defining Moments" exhibits, which include memorabilia,
photos, and artifacts, will debut on the Garden Concourse (8^th floor) this
week as part of the third and final phase of the Transformation.

SAP's Official Social Media Analytics designation will include significant
branding and technology exposure at Madison Square Garden for all Knicks,
Rangers and Liberty games, as well as the annual BNP Paribas Showdown tennis
event and the Arena Concert Series. Integration at these events will
incorporate a variety of elements, including digital and static signage
throughout the Arena; features on GardenVision, the new center-hung
multi-media display; and on-court and on-ice branding. They will also be
integrated on the digital platforms for the brands, including the Knicks and
Rangers mobile applications as well as all three teams' websites.

About The Madison Square Garden Company

The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, bull riding and tennis. MSG Media is
a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music.MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD.MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Rockettes.MSG Entertainment also presents or hosts
other live entertainment events such as concerts, family shows and special
events in the Company's diverse collection of venues. These venues consist of
Madison Square Garden, The Theater at Madison Square Garden, Radio City Music
Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and
the Wang Theatre in Boston, MA. More information is available at
www.themadisonsquaregardencompany.com.

The Madison Square Garden Company logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=15647

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries. All other product and service names
mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

CONTACT: MSG Contact:
         Stacey Escudero/212-465-5902
         stacey.escudero@msg.com
        
         SAP Contact:
         Evan Welsh/610-661-8393
         Evan.welsh@sap.com

The Madison Square Garden Company Logo
 
Press spacebar to pause and continue. Press esc to stop.